Shopping feeds can be very confusing at times so it is no surprise that the majority of advertisers choose not to optimise their product feed. However, if you’re having trouble with your Google Shopping campaign, your shopping feed may be the part that is letting your entire campaign down.
Did you know that 62% of companies outsource their content marketing? Whether you’re a start-up business or an established company that’s been running for decades, outsourcing your Online Marketing can be daunting. Without a team spearheading your digital strategy, businesses can fall behind and stay on the traditional marketing bandwagon. So why should your business decide to step into the […]
Do you ever look at your campaigns and decide to pause them for a while due to seemingly unsatisfactory performance or to save budget? This may be an easy solution, but it’s not smart. Instead, you should be asking yourself “if I turn this off, will it affect anything else?”.
It is very common for a startup business, to create a business page on every social media platform to get your brand name out there. But is this the right thing to do? Creating and publishing content on the right platforms is a great way to build a strong relationship with your audience and customers. There are a range of […]
Recently, Google has rolled out some changes to the Keyword Planner tool in Google Ads. This is a great tool for every digital marketer and it allows you to search for keywords to review specific data in regards to competitions and trends. When working on Google Ads accounts, tools that provide you with an insight into trends, audiences and forecasts […]
The online and digital world is always moving forward. Company directors and senior management teams are always thinking of new and creative ways to increase users online experience and appeal to new audiences. With this in mind, what’s next? The next big feature to hit the ever-growing platform of Instagram is a brand new account type known as Creator accounts!
The State of the Union address is a yearly event where representatives from Google announce new features alongside important hints. This year’s speakers were John Mueller and Martin Splitt. It’s definitely worth a watch. There were many Search Engine Optimisation tips and hints provided by Google’s speakers and you can find some of these below. Google is focusing on images […]
The Facebook advertising platform has grown and expanded over the past few years so much so that businesses of all sizes and industries are now using it to their advantage! As a result, Facebook developed the Facebook Pixel allowing businesses to gain data and insight into their audience without having to be ‘tech-savvy’.