The DPOM Digital Marketing Blog

February 10, 2018

Facebook Algorithm Changes: How Will You Be Affected?

During January, Mark Zuckerberg announced new changes to Facebook’s newsfeed. In recent posts published by Facebook, Mark revealed insights into how the face of social media will change. The post described that these changes will have a positive impact on local news and the overall usage of the site. After the release of this news, many active Facebook users began […]
February 10, 2018

Why your website needs to be mobile optimised

Did you know that over 80% of Internet users own a smartphone? According to We Are Social, more than half of the world’s web traffic now comes from mobile phones and more than 1 in 5 of the world’s population have shopped online in the past 30 days alone. It’s no secret that mobiles are here for the long run […]
February 10, 2018

2017: The Advancement Of Social Media

2017 has been an influential year for the expansion of social media. Throughout the year, social media platforms have seen an increase in activity, sales and streaming. There has been a range of updates that have had many people questioning the thought process behind these ideas. In this blog, we will be evaluating the advantages and disadvantages of these updates […]
February 10, 2018

Predicted Social Media Trends For 2018

With the new year well underway, now is the perfect time to speculate what trends are likely to be the most prevalent throughout the new year. Already we are seeing many different websites reporting on what they believe is going to be the most powerful influence on Social Media as a whole. With that being said, there are some trends […]
December 21, 2017

Kickstart your PPC campaigns ready for 2018

With 2018 fast approaching a lot of us are preparing for some well deserved time off or maybe preparing for a holiday over the festive period. Others, on the other hand, have prepared or are preparing to hit 2018 head-on by providing their campaign with an ‘MOT’ and we’re going to explain why these types of self-audits need to be […]
December 12, 2017

Social Media Essentials EVERY Business Should Follow!

Social media is ever evolving but during its evolution, it has become a fundamental part of every business marketing strategy. Whether it’s social selling, content marketing or customer service, social media gives you the opportunity to reach your target audience and build relationships. So now you know social media is the future of your business marketing, I bet you’re now […]
November 30, 2017

3 tips on how to maintain healthy relationships with your clients

This is perhaps one of the most important practices required when working agency side, particularly in an industry where high amounts of responsibility are given to you from your client base. There is a sense of wanting to dive straight into the campaign’s data and start cutting away at the cost per lead for your client, but if you leave […]
November 29, 2017

The impact of Twitter’s 280 character limit

A long-standing topic for some time now. A large of amount of ‘will they won’t they’. Twitter finally have taken the leap to double their notorious 140 character limit. But what does this mean for the platform? Twitter first and foremost have decided to increase the limit for its 330 million monthly users to alleviate the “cramming” issue they have […]
November 27, 2017

5 ways to handle bad online reviews

Online presence is important for almost every business and connecting with customers is essential. Customers can now leave feedback and reviews on your products and services through many platforms and collecting positive reviews is very valuable, especially for small businesses, as they act as genuine testimonials.