The DPOM Digital Marketing Blog

June 14, 2018

Digital Marketing vs Traditional Marketing

Many businesses will pick one form of marketing over the other purely to keep to their budgets, we know a holistic online marketing approach is ultimately required, but which single marketing channel is best for you at this moment? Traditional marketing is a large category that includes many forms of advertising such as newspaper/magazine adverts, television and radio adverts, flyers, […]
June 13, 2018

7 Reasons Why Your Small Business Needs Social Media Marketing

If you work in or own a small business, you’ll understand how important your brands’ online presence is to your overall success. That’s why, in this modern age, Social Media has become a vital investment to any businesses marketing strategy. But why social media? Read this blog to find out…
May 17, 2018

Adwords Management & App Installations

Apps are extremely popular as I’m sure you’re aware and they can help you with anything from playing the next extremely addictive game (Fortnite, is that you?) or helping maintain a healthy lifestyle by monitoring your food intake using only an app. There’s an app for just about everything. However, apps are extremely big projects for most and it takes […]
May 17, 2018

8 Mistakes That All Businesses Should Avoid When Using Social Media

1)  Page Inactivity – Not Utilising Your Free Resources A great resource for any business’s success is the free brand awareness that can be generated from social media. In order to see results from your social media platforms, your business needs to stay active and present online. Not only to increase your following and engagements but to raise your brand’s […]
May 14, 2018

How to improve your Quality Score with the correct AdWords account structure

Quality Score is Google’s rating of the quality and relevance of your keywords and ads. It is used to determine your CPC and your ad rank in the Adwords auction process. It depends on a number of factors such as the relevance of each keyword to each ad group, landing page quality and relevance, the relevance of your ad text […]
April 30, 2018

Why PPC is Great For All Of Your Marketing Goals.

When it comes to marketing, there are so many options available and deciding on the right choice that is both affordable and profitable is sometimes quite difficult. First, you need to establish what your goal is; sales, traffic or brand awareness. Highlighting your goal can often provide you with a service which is suited to your needs quicker. So, take […]
April 19, 2018

How Can Your Business Stand Out On Social Media?

Does your business struggle to be noticed on social media? As your competitors take advantage of social media platforms to increase their ever-growing marketing strategies, how can your business stand out on social media? Continue reading this blog to find out…
April 13, 2018

Take Your Mobile App to the Next Level with Social Media!

With over 197 billion app downloads in 2017 it comes as no surprise that more and more businesses are taking a mobile app strategy serious, and even more importantly they are integrating it with their social media. Although the mobile app space is becoming increasingly crowded it has never been so important to make your app stand out from the […]
April 5, 2018

How should you use seasonality to your advantage?

Due to the nature of the AdWords platform, the performance of your campaigns is not set in stone. Data will be forever changing and numbers within your AdWords account will fluctuate naturally, but this is to be expected.