Online Marketing in Lincolnshire and UK
Online Marketing allows your business to engage highly targeted users with a level of accountability that's unrivalled by any other medium.
 |
What can we offer?We specialise in a number of Online Marketing disciplines, click any of the below to learn more...
|
|
| Ten Reasons to Advertise Online - Number 1: The Internet is the most accountable medium, ever.Click Here to see more | l | Did You Know? UK internet adspend increased 14.4% to £4.8 billion in 2011 |
There are a number of disciplines that can form part of your Online Marketing campaign, understanding the benefits and how each one can be applied to your business seems daunting - but we're here to help.
Looking for reach? Then Search Engine Marketing (SEM) or Search Engine Optimisation (SEO) will be a great start. Looking to develop and promote your brand online? then Display Advertising or Video Marketing is a great option. If it's engagement your looking for, an effective Social Media campaign will help you develop and manage your online presence.
Whatever your objectives, various Online Marketing disciplines are available to meet your businesses objectives. We work with our clients to develop suitable strategies to achieve goals and improve ROI by utilising Online Marketing disciplines to promote to a highly targeted, relevant audience, thus increasing the opportunities for conversion.
How Do We Measure Success?There are a number of other metrics we can use to gauge progress such as Cost Per Acquisition (CPA). CPA metrics allow us to calculate the cost of a conversion, such as a purchase or form submission. This then provides with accurate figures representing the cost of every conversion. For example, if your objective is to encourage people to sign-up to your newsletter, and it required 1,000 click throughs using search advertising to generate 100 sign-ups, your conversion rate in this instance is 10%
We can even tell how many people opened an e-mail, viewed a video, interacted with an advert and much, much more. The culmination of this information allows clients to plan and budget for future campaigns accurately.
|
Talk To us:Simply complete the below short form and we'll give you a call to learn more about you and discuss how we can help your business, there's no obligation and we don't bite!
|
StrategyWe take time to get to know your business and tailor a strategy to your objectives. We clearly state expectations and provide clients with Key Performance Indicators (KPI's) to measure our success. |
Competitor ResearchWe research and monitor your competition - we want your business to be on top and understanding your competitors Online Marketing strategy is essential to realising this goal.
We are proud to work with a number of industry leaders and we understand that out performing your competitors is important. If your're losing visibility due to competitors out ranking you in search or other disciplines, your potentially missing out on business. We monitor your competition and provide regular detailed reports and assessments to ensure your strategy keeps you on top. |
Types of Online Marketing
There are many different types of Online Marketing be it Social Media Marketing, Display Advertising or Pay Per Click. We offer tailored options to suit any strategy and work with clients to determine the best methods to achieve the desired results.
Display Advertising
Online display advertising is one of the best ways for brands to reach the 40 million + consumers using the Internet each month. By placing visual ads within the content of the millions of websites allows brands to reach those consumers.
Display advertising can be used to deliver brand messages,immerse consumers with interactive experiences and to generate direct response from consumers.
There are many online ad networks and Google's display network is amoungst the most popular. We help your business indentify placments for your display advertisments and develop your campaign to best suit your objectives.
Search Marketing (SEM)
Search marketing, or SEM (search engine marketing) is the practice of placing an advert on a search engine result page based on the context of the search query. An advertiser bids on a keyword with the aim of matching a user’s search query with their ad – based on what the user is searching for. Generally, the higher the bid, the higher the ad will appear on the search result page. However, other factors such as relevance and historic performance of the ad can also have an impact.
Search is by far the largest internet advertising channel in the UK. Indeed, in 2010, search accounted for nearly 60% of all online spend in the UK (IAB/PwC adspend survey).
With the emergence of mobile devices as a key web-access device and the integration of social media into search results, the search industry continues to evolve and advertisers must keep pace with it in order to remain competitive.
Back to top
Mobile Marketing
Mobile is fast becoming the central focus of many media plans. With an industry that grew almost 116% in the UK (2010), marketers are beginning to sit up and see the potential of mobile to deliver award winning creative, innovation and most importantly ROI.
The range of advertisers using mobile to benefit their brands is also becoming broader as more mainstream brands from sectors such as finance and consumer goods are investing on mobile.
Back to top
E-Mail Marketing
Email is more than just direct marketing. It can be used for a whole host of reasons including delivering service emails, helping to build relationships and developing a two-way dialogue with your consumers.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to emails sent with the purpose of: enhancing the relationship of a merchant with its current or previous customers; encouraging customer loyalty and repeat business; acquiring new customers; or convincing current customers to purchase something immediately.
Back to top
Social Media
Social media encompasses a vast range of activities - social networking, blogger outreach, word of mouth, content dissemination, user generated content (UGC), crowd sourcing, interactive advertising and more.
Social media, as its name suggests, enables the socialisation of views and ideas amongst friends and strangers, driving communities to cluster, multi-way conversations to flow, and allows consumers to project their views direct to the world by voting, commenting or sharing.
It’s a very versatile and powerful discipline which brands use as a direct channel to understand how consumers are feeling and to communicate with them (as well as those who dislike the brand) to respond to their needs (and change their perceptions).
Social media is broadly split into three areas: Paid, such as advertising on a social network; Earned, such as a genuine blogger review of a new product or service; and Owned, a brand’s official page in a social network.
Back to top
