Search Engine Optimisation (SEO) Services

We provide effective Search Engine Optimisation services that not only gets your website found but also converts visitors to buyers.

The Search Engine landscape is constantly evolving, with only an estimated 1.5% of users clicking to page 2 and 70% of users clicking the top 5 listings in Google, its more important than ever to rank well in searches - and 100% of our clients rank on Page One of Google....request a quotation

Why use an SEO Company?

To first understand why you should use an SEO company, you need to first understand how search engines work. Google (and other search engines) strive to deliver the most relevant and quality results. Relevant meaning the returned websites closely relate to the search term and quality meaning the best possible experience for users.

If your website contains errors and is difficult to navigate and use, then you'll be held back in searches as essentially this offers users a poor experience and may prevent Google from correctly indexing your site. Quality website design is the foundation of any SEO campaign and our initial site audit will provide you with detailed information about how your site can be improved in both the eyes of Google and your users. SEO can also form part of a wider Online Marketing Strategy to promote your business online.

E-mail us for a no obligation free site audit and we'll provide you with an easy to read report tailored to your website detailing how we can help.

Google Algorithm Changes

Google also regularly changes its algorithms (the methods it uses to rank websites in searches). In fact in 2012 Google will make over 500 changes to its algorithms in an effort to improve search result quality and relevance. Many updates will be minor but some will be significant, potentially having implications for many websites. We keep informed of the latest changes and while many cannot be predicted we do consider them to ensure we continue to follow Google's Guidelines.

"On Site" and "Off Site" SEO

Optimising your website content and code is probably only 20% of SEO. Google for instance ranks several hundreds of factors, one of the most major being back links - or links from other website to yours. There are many different techniques to generate back links and we identify suitable methods during the initial stages of any campaign.

Why Choose DP Online Marketing?

We provide a full SEO and Conversion Optimisation service, we ensure your website is ranked well in the Search Engines and users convert once they find your site. The below steps illustrate the process of building an effective SEO strategy that will result in your site getting ranked well and converting visitors to customers. Request a Quotation


Full Website Audit We prepare a detailed audit of your website. We crawl your website in a similar way to how Google would and look for code errors that may prevent Google indexing your site correctly in search results. We then check your rankings for your main keywords and audit each page that is ranked for each keyword. We check to ensure the page is optimised correctly and structured in such a way Google and real users can understand your content. We then present all of this information in a detailed report that clearly explains current issues along with detailed explanations on the effect they have on your rankings. Contact us for a free site audit.		Competitive Analysis An effective SEO strategy must include a detailed analysis of your top competition. Understanding how your competitors are ranking well and for what terms is crucial in order to identify weaknesses that can be exploited. We provide a detailed report containing information about how your competitors are ranking well, we include information such as number and quality of back links (a major ranking factor) and details of how your competitors have optimised their websites for search.

Keyword Research There's no point in ranking well for keywords that are not searched for. We perform detailed research into keywords. This includes research into average monthly searches, any seasonal trends for specific terms and whether to include generic "broad" keywords such as "SEO" or "long tail keywords" such as Effective SEO Lincolnshire. While in many cases ranking for the most obvious terms seems to be the best way forward, these terms are often the most competitive meaning it will take time to rank well. Where possible we also suggest "long tail keywords" that often recieve less searches but will allow you to rank well quicker due to a lower competition. This means you'll potentially see a quicker return from your SEO.		Implementation of SEO Strategy On discussing our findings and agreeing a strategy we then implement our findings. We correct code errors, optimise the website for chosen terms and begin building backlinks to improve rankings. We also provide advice on conversion optimisation and implement this wherever possible. SEO isn't just about getting visitors, it's converting them to buyers too. We monitor your website via Google Analytics, ensuring users are finding the information they are looking for and move around your site how we intend them to. We provide monthly feedback on how to improve pages to facilitate conversions and any changes to the structure of the website that will encourage people to buy or make contact. We do this by using a number of tolls in Google Analytics including "Goal" and "E-Commerce" monitoring. These tools provide us with deep insights as to how a user found your site, how they interacted with it and what they purchased (or what led them to complete a contact form for example). This is an ongoing process that results in your site ranking and converting better. Call us now on 01754 772221 or email us for a free no obligation consultation.