Search Engine Optimisation (SEO) in Lincolnshire

We prepare a detailed audit of your website. We crawl your website in a similar way to how Google would and look for code errors that may prevent Google indexing your site correctly in search results.

We then check your rankings for your main keywords and audit each page that is ranked for each keyword. We check to ensure the page is optimised correctly and structured in such a way Google and real users can understand your content. We then present all of this information in a detailed report that clearly explains current issues along with detailed explanations on the effect they have on your rankings.

An effective SEO strategy must include a detailed analysis of your top competition. Understanding how your competitors are ranking well and for what terms is crucial in order to identify weaknesses that can be exploited.

We provide a detailed report containing information about how your competitors are ranking well, we include information such as number and quality of back links (a major ranking factor) and details of how your competitors have optimised their websites for search.

There's no point in ranking well for keywords that are not searched for. We perform detailed research into keywords. This includes research into average monthly searches, any seasonal trends for specific terms and whether to include generic "broad" keywords such as "SEO" or "long tail keywords" such as Effective SEO Lincolnshire.

While in many cases ranking for the most obvious terms seems to be the best way forward, these terms are often the most competitive meaning it will take time to rank well. Where possible we also suggest "long tail keywords" that often recieve less searches but will allow you to rank well quicker due to a lower competition. This means you'll potentially see a quicker return from your SEO.

On discussing our findings and agreeing a strategy we then implement our findings. We correct code errors, optimise the website for chosen terms and begin building backlinks to improve rankings. We also provide advice on conversion optimisation and implement this wherever possible.

SEO isn't just about getting visitors, it's converting them to buyers too.

We monitor your website via Google Analytics, ensuring users are finding the information they are looking for and move around your site how we intend them to. We provide monthly feedback on how to improve pages to facilitate conversions and any changes to the structure of the website that will encourage people to buy or make contact. We do this by using a number of tools in Google Analytics including "Goal" and "E-Commerce" monitoring. These tools provide us with deep insights as to how a user found your site, how they interacted with it and what they purchased (or what led them to complete a contact form for example). This is an ongoing process that results in your site ranking and converting better.