October 8, 2019

eCommerce: Christmas Starts Now!

It’s never too early to think about Christmas if you want your online store to maximise on seasonal spending. It’s no secret that people spend huge sums on gifts, entertainment and food over the festive season. Estimates suggest that in the UK we splash out around £19.5 billion on Christmas presents, food, drinks, decorations and parties. What’s not so widely […]
September 18, 2019

Have you planned for Black Friday yet?

Last year, UK eCommerce sales set a new record of 1.49bn, a jump of 7.3% on 2017. Online sales continue to creep up year on year, which is why savvy eCommerce retailers are planning their Black Friday activity now. Consumers are spending more time researching Black Friday deals than ever before, so it’s crucial to have your offers front and […]
May 2, 2019

Google Ads Reporting Issue April 30th-May 1st

On logging into Google Ads this morning (2nd May) chance are, you’ll see a yellow banner that warns:   Reporting Issue – Google Ads reporting for April 30 and May 1 (Pacific Time) is incorrect. We will update this message when the issue is resolved and the data is corrected.   At the time of writing, the specific nature of […]
February 20, 2019

DPOM commences world domination with second office opening in Nottingham

DPOM’s a proud Skegness business, but even we have big city dreams. That’s why we’re opening a second office in Nottingham, named the top city for small business growth in England. Our birthplace on the Lincolnshire coast is a mere stone’s throw from the arcade we used up all our change in once and the aquarium that does two-for-one sometimes, […]
February 10, 2018

Facebook Algorithm Changes: How Will You Be Affected?

During January, Mark Zuckerberg announced new changes to Facebook’s newsfeed. In recent posts published by Facebook, Mark revealed insights into how the face of social media will change. The post described that these changes will have a positive impact on local news and the overall usage of the site. After the release of this news, many active Facebook users began […]
February 10, 2018

Why your website needs to be mobile optimised

Did you know that over 80% of Internet users own a smartphone? According to We Are Social, more than half of the world’s web traffic now comes from mobile phones and more than 1 in 5 of the world’s population have shopped online in the past 30 days alone. It’s no secret that mobiles are here for the long run […]
February 10, 2018

2017: The Advancement Of Social Media

2017 has been an influential year for the expansion of social media. Throughout the year, social media platforms have seen an increase in activity, sales and streaming. There has been a range of updates that have had many people questioning the thought process behind these ideas. In this blog, we will be evaluating the advantages and disadvantages of these updates […]
February 10, 2018

Predicted Social Media Trends For 2018

With the new year well underway, now is the perfect time to speculate what trends are likely to be the most prevalent throughout the new year. Already we are seeing many different websites reporting on what they believe is going to be the most powerful influence on Social Media as a whole. With that being said, there are some trends […]
October 11, 2017

PPC industry overreacts, as per usual

As I blogged about here, AdWords recently announced they will start allowing an overspend of 2x your daily budget, rather than 20%. As per usual, the PPC industry went into panic mode (clearly assuming Google did this without any proper thought or logic or worse, as some sort of conspiracy.) PPC ‘professionals’ immediately took to Twitter protesting: “We set budgets […]
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