February 10, 2018

Facebook Algorithm Changes: How Will You Be Affected?

During January, Mark Zuckerberg announced new changes to Facebook’s newsfeed. In recent posts published by Facebook, Mark revealed insights into how the face of social media will change. The post described that these changes will have a positive impact on local news and the overall usage of the site. After the release of this news, many active Facebook users began […]
February 10, 2018

Why your website needs to be mobile optimised

Did you know that over 80% of Internet users own a smartphone? According to We Are Social, more than half of the world’s web traffic now comes from mobile phones and more than 1 in 5 of the world’s population have shopped online in the past 30 days alone. It’s no secret that mobiles are here for the long run […]
February 10, 2018

2017: The Advancement Of Social Media

2017 has been an influential year for the expansion of social media. Throughout the year, social media platforms have seen an increase in activity, sales and streaming. There has been a range of updates that have had many people questioning the thought process behind these ideas. In this blog, we will be evaluating the advantages and disadvantages of these updates […]
February 10, 2018

Predicted Social Media Trends For 2018

With the new year well underway, now is the perfect time to speculate what trends are likely to be the most prevalent throughout the new year. Already we are seeing many different websites reporting on what they believe is going to be the most powerful influence on Social Media as a whole. With that being said, there are some trends […]
October 11, 2017

PPC industry overreacts, as per usual

As I blogged about here, AdWords recently announced they will start allowing an overspend of 2x your daily budget, rather than 20%. As per usual, the PPC industry went into panic mode (clearly assuming Google did this without any proper thought or logic or worse, as some sort of conspiracy.) PPC ‘professionals’ immediately took to Twitter protesting: “We set budgets […]
October 5, 2017

Google can now spend 2X your daily AdWords budget

Starting yesterday (this was announced last night!) AdWords campaigns will be able to spend 2x your daily budget. This means, on days with “lots of high-quality traffic” your costs could be double your daily budget. Don’t worry though! Google assures us that you’ll never spend over your monthly budget and any overspend will be met with underspend on other days. […]
August 10, 2017

DPOM invited to Google Partner Summit in New York!

I am proud to announce that DPOM has been invited to the exclusive Google Premier Partner Summit in New York City later this year. This prestigious event is limited to the top agencies worldwide and we’re incredibly proud to be included in such esteemed company. During the summit, we will receive inside information about upcoming features and trends within the […]
July 25, 2017

SEO and AdWords – Why they are not enough for high-growth businesses

SEO and AdWords: If you want to use the Internet to generate business, chances are, these are the first things that come to mind or the first things proposed to you by an agency / online marketer. For many, SEO and AdWords will generate great returns on an ongoing basis and all will be well in the world for a […]
January 5, 2017

DPOM Awarded Google Premier Partner Status

We’re proud to announce that we’ve officially become a ‘Google Premier Partner’! What is a Google Premier Partner? ‘Google Premier Partner’ Status recognises exemplary performance in the management of Google AdWords accounts for our clients and rewards agencies who meet a higher level of criteria compared to ‘regular’ Google Partners. To achieve ‘Google Premier Partner’ we have to demonstrate our performance […]