July 25, 2017

SEO and AdWords – Why they are not enough for high-growth businesses

SEO and AdWords: If you want to use the Internet to generate business, chances are, these are the first things that come to mind or the first things proposed to you by an agency / online marketer. For many, SEO and AdWords will generate great returns on an ongoing basis and all will be well in the world for a […]
January 5, 2017

DPOM Awarded Google Premier Partner Status

We’re proud to announce that we’ve officially become a ‘Google Premier Partner’! What is a Google Premier Partner? ‘Google Premier Partner’ Status recognises exemplary performance in the management of Google AdWords accounts for our clients and rewards agencies who meet a higher level of criteria compared to ‘regular’ Google Partners. To achieve ‘Google Premier Partner’ we have to demonstrate our performance […]
September 16, 2016

DPOM Attend Google Partner Celebration

[fusion_text]   As a leading Google Partner in the UK, DPOM were recently invited to the Google Partners Badge celebration at Google HQ in London. Brett, Nige and Jayme headed down to London to enjoy a night of interesting talks, entertainment and not to mention, spectacular views over London from the Google balcony.   Image Gallery [/fusion_text][images picture_size=”auto” hover_type=”zoomin” autoplay=”yes” […]
August 11, 2016

Facebook launches internet everywhere with Aquila

Social media giant Facebook has taken another step into the future with an innovative aeroplane offering internet to millions of people who are cut off. It may seem impossible to imagine for those of us in the Western world, but 60% of the global population does not have access to the internet. Furthermore, 1.6 billion people live in such remote […]
August 11, 2016

Facebook cracks down on clickbait

We all know how it goes. You log onto Facebook and your feed is filled with ostensibly exciting news articles, but it’s not clear immediately what any of them are. “You won’t believe what this kid made with his shoelaces!”. “Five amazing things you can do with porcelain (dentists hate #3)”. Well, thanks to Facebook, the age of clickbait may […]
August 10, 2016

New report: mobile dominates search queries

It’s no secret that users access the internet through both desktop and mobile devices. In the past few years, mobile has been surpassing desktop internet usage. Official Google statements indicate that over 50% of search queries come from mobile devices. Since these statements though, there is new evidence that mobile dominates a larger proportion of internet search queries. In a […]
August 5, 2016

Olympics 2016: Google launches 360° images to give you the Rio experience

Are you desperate to soak up the sights and beautiful surroundings of Rio but can’t afford the plane ticket or to take time off work? Google has the answer. The search engine giant has launched an incredible 360° immersive experience to give wannabe travellers the chance to daydream about wandering down the cobbled streets of the “Marvellous City”. As Rio […]
August 1, 2016

Facebook profits beat expectations

It’s fair to say that, since day one, Facebook has done little more than go from strength to strength. What began as a social network has evolved into a media delivery service, a mobile advertising giant and an enormous messaging platform, all of which result in one huge money-making behemoth. On Wednesday, Facebook’s revenue and quarterly profit surpassed Wall Street […]
July 25, 2016

How the UK summer affects AdWords PPC performance.

Every summer, most companies experience a traditional decrease in sales and enquiries (conversions), and some are at a loss to explain what’s happening. Conversion rates dip, CPA’s rise and AdWords performance become more erratic: These are just some of the symptoms of the summer low season. Your PPC management company should be well aware of this and if they’re not, then […]
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