April 30, 2018

Why PPC is Great For All Of Your Marketing Goals.

When it comes to marketing, there are so many options available and deciding on the right choice that is both affordable and profitable is sometimes quite difficult. First, you need to establish what your goal is; sales, traffic or brand awareness. Highlighting your goal can often provide you with a service which is suited to your needs quicker. So, take […]
November 29, 2017

The impact of Twitter’s 280 character limit

A long-standing topic for some time now. A large of amount of ‘will they won’t they’. Twitter finally have taken the leap to double their notorious 140 character limit. But what does this mean for the platform? Twitter first and foremost have decided to increase the limit for its 330 million monthly users to alleviate the “cramming” issue they have […]
October 24, 2017

Digital Marketing: How to Succeed this Black Friday

Black Friday is one of the biggest days for shopping in the year, and it is essential to make sure your Digital Marketing campaign has a key strategy to achieve as many targets as you possibly can. On the face of it, this seems like a completely obvious fact. You are always going to want to market your campaign during […]
October 17, 2017

The importance of having a local SEO strategy

If you’re a small local business, then there’s a good chance that when you hear of “SEO”, you either assume it’s something that only big companies do, or get worried by the amount of effort it will take for you to get results. Many incorrectly assume that SEO can do little for small businesses, and instead, it is better to […]
October 10, 2017

Why is PPC so important for eCommerce businesses?

If you have a successful eCommerce business, there is a strong chance you have a great website, which is not only visually appealing and simple to use, but is also full of fantastic products. It is important to keep attracting new customers to your website. If you have strong traffic at the moment you probably have great search engine optimisation. […]
September 25, 2017

The changing face of SEO

Back in 1998 at the launch of Google, the idea of Search Engine Optimisation was a completely foreign concept. Back then, and through the early part of the millennium, people had fewer reasons to log on to their computer – in fact, in 2007, only 61% of all households were able to access the Internet. In the time since, SEO […]
September 18, 2017

How your customer insight can work seamlessly with PPC

If you’ve been running your business for a while, chances are that through your marketing efforts, you’ll have a good understanding of who your customers are. But did you know that you could use that data to create powerful and effective PPC ads which could drive up your conversion rate? A lot of the time, marketers will create adverts based […]
September 5, 2017

Starting SEO from scratch

So, you’ve got a new or existing website for your business, but you’ve never done any SEO. How do you go about doing this from scratch? And what sort of time will you have to invest in it? Well, if you’re willing to do this yourself, here are 10 SEO factors that you can implement on your website: 1. Download […]
August 24, 2017

PPC – the instant business matchmaker

If you are new to online advertising and searching through the many options available to publicise your business, sooner or later you will encounter what is known as Pay Per Click, or PPC as it is more generally termed. The first thing to note and to be constantly aware of is that PPC is a paid-for advertising service, which requires […]