Types of online marketing and their benefits Digital marketing leverages online channels to spread a message about a company’s brand and its products or services to potential customers. It has…
There was a time where the thought of adding broad match keywords to your Google Ads campaigns would make the most seasoned advertiser shiver, and rightly so. Broad match keywords…
Google has performed an update to its Search Console for structured data and rich results, which allows users to provide enhanced reports regarding your event-structured data. The search engine giant…
Google's BERT introduced neural network-based natural language processing to Google's search engine, enabling it to better understand the context and intent of search queries. At their recent I/O event, Google…
This week’s Google I/O event is likely to coincide with a number of algorithm updates that could potentially affect digital marketing strategies. I/O, Google’s annual developer conference, is being held…
124% Increase in Revenue150% Increase in Organic TrafficThe Brief Reinforced beds approached DPOM in early 2020 with the task of improving their organic visibility in addition to improving ROI from their…
1200% Increase in Phone Call LeadsLead Generation with Google AdsThe BriefLMP law is a Nottingham law firm specialising in the property market. They approached DPOM to manage their Google Ads…
Google has announced today that it will begin to phase out the broad match modifier match and expand phrase match. Google’s announcement says: At the heart of Google Ads is…
A significant number of businesses in the UK still don’t use social media as part of their marketing strategy. In 2018, Statista reported that only 68.4% had a social media…
A lot of small businesses have seen revenues shrink recently thanks to the impact of Covid. For a lot of companies, this means that marketing approaches and advertising strategies have…