June 7, 2019

Google Adds New Features to Keyword Planner

Recently, Google has rolled out some changes to the Keyword Planner tool in Google Ads. This is a great tool for every digital marketer and it allows you to search for keywords to review specific data in regards to competitions and trends. When working on Google Ads accounts, tools that provide you with an insight into trends, audiences and forecasts […]
May 17, 2019

An SEO Recap from Google’s 2019 State of the Union Address

The State of the Union address is a yearly event where representatives from Google announce new features alongside important hints. This year’s speakers were John Mueller and Martin Splitt. It’s definitely worth a watch. There were many Search Engine Optimisation tips and hints provided by Google’s speakers and you can find some of these below. Google is focusing on images […]
May 7, 2019

4 Common Mistakes Made in Google Ads Accounts

Google Ads accounts are very complex and there are a huge range of factors that can affect the performance of an advertisers campaign. If your Google Ads account is not delivering the results that you’re looking for, you may be making some of the most common mistakes which can easily be rectified.
April 7, 2019

Protect Your Ads From Click Fraud With Our New PPC Addition

Recently, we’ve teamed up with the UK’s #1 Click Fraud Protection Service, Click Guardian, to offer our client’s powerful click fraud prevention.
March 7, 2019

The Importance of Split Testing in Google Ads

Every Google Ads account needs to have ads, landing pages, audiences, keywords and other areas tested regularly. This is called split testing or A/B testing. This helps you to evaluate your campaigns with some slight changes to determine the performance of particular metrics.
February 7, 2019

6 PPC Mistakes That Will Cost Your Campaign Money

Are your PPC campaigns spending your money with no return? There are many ways a campaign could be costing you too much money and it is usually down to some easily-missed mistakes. Read our list of Google Ads mistakes to see what may be causing your spend to rise, and also learn how to cut this wasted spend out ASAP!
January 7, 2019

5 Reasons Why You Shouldn’t Search For Your Ads On Google

It’s only natural to wonder what your paid ads would look like when searching for a particular term, where they are placed or whether they are even showing at all. However, this curiosity has the potential to cause harm to your campaigns and is definitely not a wise move. 1. Impressions Searching for your ads will increase the number of […]
December 7, 2018

What PPC Remarketing Can Do For Your Brand

Remarketing gives marketers a chance to reach out to those who have previously visited their website and this is done via banner ads. This means you have another shot at getting a sale or an enquiry!
November 6, 2018

Which Attribution Model Is Best For You?

Choosing the correct attribution model for your business may seem difficult and confusing so it is important that you fully understand the pros and cons of each model. With 6 potential models to choose from, it’s important that you choose the right one that best suits your requirements.
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