September 7, 2018

What Is Conversion Rate Optimisation & How Can It Benefit You?

Have you noticed that your website is receiving traffic but no leads or sales? This could be as a result of your website’s conversion rate. To increase conversion rate, you can change parts of your website that may currently be limiting your users and this is called Conversion Rate Optimisation (CRO).
July 19, 2018

The Introduction Of The New AdWords Interface

Google began sending reminders to advertisers in June regarding the permanent switch off of the old AdWords interface, and the time will soon come for the new interface to be the only way to manage AdWords accounts. As the new AdWords interface is now in play, it promises easier navigation, exclusive tools and an all-around more seamless experience. However, for […]
June 29, 2018

Google’s Major Rebranding Of Its Ad Lineup

On Tuesday, Google announced that the AdWords and DoubleClick brands will soon cease to exist. Starting in mid-July, there will be three main pillars in the new Google Ad Lineup.
June 14, 2018

Digital Marketing vs Traditional Marketing

Many businesses will pick one form of marketing over the other purely to keep to their budgets, we know a holistic online marketing approach is ultimately required, but which single marketing channel is best for you at this moment? Traditional marketing is a large category that includes many forms of advertising such as newspaper/magazine adverts, television and radio adverts, flyers, […]
May 14, 2018

How to improve your Quality Score with the correct AdWords account structure

Quality Score is Google’s rating of the quality and relevance of your keywords and ads. It is used to determine your CPC and your ad rank in the Adwords auction process. It depends on a number of factors such as the relevance of each keyword to each ad group, landing page quality and relevance, the relevance of your ad text […]
April 5, 2018

How should you use seasonality to your advantage?

Due to the nature of the AdWords platform, the performance of your campaigns is not set in stone. Data will be forever changing and numbers within your AdWords account will fluctuate naturally, but this is to be expected.
October 31, 2017

Why SEO is the long game that pays off

SEO is one of the biggest buzzwords in digital marketing at the moment, with nearly all successful big brand businesses now having specific in-company employees working on SEO, from website copy through to blog posts, on a daily basis. For organic advertising, SEO is vital – but it’s more of a long game than it may first appear.
October 23, 2017

Opening the door to the world: How PPC works internationally

If you are an online retailer or company marketing online in either the UK or US, you might already know how congested the marketplace can be. Even so, intelligent PPC campaigns can go a long way to providing the backbone for marketing initiatives which keep visitors rolling in, enquiries high and sales consistent.
September 27, 2017

Do you know how to use automation for boosting PPC performance?

When it comes to implementing effective and worthwhile search marketing, automation can be a blessing sent from above. There are so many networks that require constant management in order to see any positive effect, and their functionalities are growing in complexity.
Give us a call