May 14, 2018

How to improve your Quality Score with the correct AdWords account structure

Quality Score is Google’s rating of the quality and relevance of your keywords and ads. It is used to determine your CPC and your ad rank in the Adwords auction process. It depends on a number of factors such as the relevance of each keyword to each ad group, landing page quality and relevance, the relevance of your ad text […]
April 5, 2018

How should you use seasonality to your advantage?

Due to the nature of the AdWords platform, the performance of your campaigns is not set in stone. Data will be forever changing and numbers within your AdWords account will fluctuate naturally, but this is to be expected.
October 31, 2017

Why SEO is the long game that pays off

SEO is one of the biggest buzzwords in digital marketing at the moment, with nearly all successful big brand businesses now having specific in-company employees working on SEO, from website copy through to blog posts, on a daily basis. For organic advertising, SEO is vital – but it’s more of a long game than it may first appear.
October 23, 2017

Opening the door to the world: How PPC works internationally

If you are an online retailer or company marketing online in either the UK or US, you might already know how congested the marketplace can be. Even so, intelligent PPC campaigns can go a long way to providing the backbone for marketing initiatives which keep visitors rolling in, enquiries high and sales consistent.
September 27, 2017

Do you know how to use automation for boosting PPC performance?

When it comes to implementing effective and worthwhile search marketing, automation can be a blessing sent from above. There are so many networks that require constant management in order to see any positive effect, and their functionalities are growing in complexity.
September 13, 2017

Two big reasons your business needs PPC advertising

Regardless of the industry or business you’re in, PPC advertising has an important role to play in the marketing and growth of your company. From SMEs to large businesses, PPC advertising is the way you will increase awareness of your brand, beat your competition and attract more customers online.
August 29, 2017

Why SEO is important for small businesses

You may wonder why you as a small business owner should be concerned with search engine optimisation.
August 22, 2017

Common myths about using SEO in your digital marketing strategy

Many digital marketing campaigns incorporate the use of multiple channels which work together to bring your audience deeper into the sales. Each campaign is individual to its product, but the marketing channels are well known: email, social media, digital advertising, search engine marketing etc. However, it’s important to note that your marketing strategy shouldn’t focus completely on your marketing channels […]
August 10, 2017

Common myths about pay-per-click advertising

Pay-per-click (PPC) advertising is one of the best and most effective methods available to any business to give yourself a boost in the digital marketing world. However, there are many myths circulating about the practice that can give it a bad name and wrong impression, especially among business owners who may not know much about it, or have just been […]