If you are an online retailer or company marketing online in either the UK or US, you might already know how congested the marketplace can be. Even so, intelligent PPC campaigns can go a long way to providing the backbone for marketing initiatives which keep visitors rolling in, enquiries high and sales consistent.
When it comes to implementing effective and worthwhile search marketing, automation can be a blessing sent from above. There are so many networks that require constant management in order to see any positive effect, and their functionalities are growing in complexity.
Regardless of the industry or business you’re in, PPC advertising has an important role to play in the marketing and growth of your company. From SMEs to large businesses, PPC advertising is the way you will increase awareness of your brand, beat your competition and attract more customers online.
Many digital marketing campaigns incorporate the use of multiple channels which work together to bring your audience deeper into the sales. Each campaign is individual to its product, but the marketing channels are well known: email, social media, digital advertising, search engine marketing etc. However, it’s important to note that your marketing strategy shouldn’t focus completely on your marketing channels […]
Pay-per-click (PPC) advertising is one of the best and most effective methods available to any business to give yourself a boost in the digital marketing world. However, there are many myths circulating about the practice that can give it a bad name and wrong impression, especially among business owners who may not know much about it, or have just been […]
Search engine optimisation (SEO) is the process of improving how your website ranks in organic search results on search engines such as Google, Bing and Yahoo. The techniques employed in SEO are based on algorithms developed by the search engines to provide users of their platform with the most relevant results in relation to their search terms.
A Google Display Network (GDN) remarketing campaign is a wonderful thing we recommend setting up for most clients. The reach and power of GDN remarketing is something that’s hard to rival, with its millions of partner sites where your ads are eligible to show. But, from time to time, accounts can see a downturn in performance of their remarketing campaign. […]