Many businesses will pick one form of marketing over the other purely to keep to their budgets, we know a holistic online marketing approach is ultimately required, but which single marketing channel is best for you at this moment? Traditional marketing is a large category that includes many forms of advertising such as newspaper/magazine adverts, television and radio adverts, flyers, […]
Quality Score is Google’s rating of the quality and relevance of your keywords and ads. It is used to determine your CPC and your ad rank in the Adwords auction process. It depends on a number of factors such as the relevance of each keyword to each ad group, landing page quality and relevance, the relevance of your ad text […]
Due to the nature of the AdWords platform, the performance of your campaigns is not set in stone. Data will be forever changing and numbers within your AdWords account will fluctuate naturally, but this is to be expected.
SEO is one of the biggest buzzwords in digital marketing at the moment, with nearly all successful big brand businesses now having specific in-company employees working on SEO, from website copy through to blog posts, on a daily basis. For organic advertising, SEO is vital – but it’s more of a long game than it may first appear.
If you are an online retailer or company marketing online in either the UK or US, you might already know how congested the marketplace can be. Even so, intelligent PPC campaigns can go a long way to providing the backbone for marketing initiatives which keep visitors rolling in, enquiries high and sales consistent.
When it comes to implementing effective and worthwhile search marketing, automation can be a blessing sent from above. There are so many networks that require constant management in order to see any positive effect, and their functionalities are growing in complexity.
Regardless of the industry or business you’re in, PPC advertising has an important role to play in the marketing and growth of your company. From SMEs to large businesses, PPC advertising is the way you will increase awareness of your brand, beat your competition and attract more customers online.