The social marketing domain is relentless in its hunt for ROI and it all stems from the fact we’re just not advanced enough to know about it. So I’m here to deliver the “truth” about social ROI to add perspective to your strategy. From scheduling social media posts to operating multiple social channels, each with their own audience and behaviours, […]
With over 197 billion app downloads in 2017 it comes as no surprise that more and more businesses are taking a mobile app strategy serious, and even more importantly they are integrating it with their social media. Although the mobile app space is becoming increasingly crowded it has never been so important to make your app stand out from the […]
Social media is ever evolving but during its evolution, it has become a fundamental part of every business marketing strategy. Whether it’s social selling, content marketing or customer service, social media gives you the opportunity to reach your target audience and build relationships. So now you know social media is the future of your business marketing, I bet you’re now […]
Updates on Facebook’s algorithm have made it more and more difficult for your business page to obtain organic growth. One day you’re told that photos should be included in every post and the next, that click-bait headlines are the future. It’s difficult trying to keep up with all these changes but know this, your content is not the problem it’s […]
On the face of it, a $3 billion IPO would suggest that this was going to be a good year for Snapchat and the bright young twenty-somethings who created the company. Unfortunately, a new report this week suggests that it might not be plain sailing from here on in.
Social media advertising has been used by brands and businesses for many years now to help effectively communicate and engage with customers. The technology is now so advanced that regardless of location, geography, and previous contact, you are able to send people from within your target audience carefully crafted, personalised adverts. Across all of the major social networking platforms, including […]
Twitter is a great place for direct-to-consumer companies to develop and grow their client bases. But your business could also benefit from this platform which is all too often overlooked by business-to-business marketers.
In recent years, many brands have come to adopt social media as an aspect of their digital marketing strategies. However, the difference between opting for organic only content, or choosing to invest in paid advertising is becoming even more lucrative.
Social media has proven to be extremely effective for B2B brands, and customers expect to not only find familiar brands on popular social platforms but to research new ones there too. Here are a few ways to maximise your social media presence as a B2B brand.