/Dean Johnston

About Dean Johnston

Hi, my name is Dean, I have recently had the exciting opportunity to join the DPOM team. My role at DPOM is within the Social Media team; This means I have the privilege of working with our existing clients and developing new clients. I have always had a passion for marketing, team that with the power of Social Media it can only equal success!

Google Updates IF Functions For Adwords

By | February 13th, 2017|General, Google, Google AdWords|

Google has announced on its Google+ that they have made some changes to the IF functions for ad customizations. After 15 years of the trustee standard text ad format, Google has decided to roll out the ability to customise ads in much the same way as ad customizers but with the need for a feed. […]

Having a new website? Did you remember SEO?

By | February 6th, 2017|General, Google, Search Engine Optimisation|

So you feel it is time for a new website, maybe updating its functionality, visual appearance or just a content update. For whatever reason you’re working on your website, it is important that before you send it live you perform an SEO audit! Performing an SEO audit will allow you to identify pitfalls prior to launch, giving you the heads up on fixing any errors. […]

A Step Up In Facebook Advertising? Facebook Trials Ads In Messenger!

By | January 30th, 2017|Facebook, General, Social Media Ads|

Facebook have announced that they are now testing a new ad placement, this time using its own Messenger user interface. Facebook announced that this is a “very small test” being completed in Australia and Thailand, this will allow businesses to place an ad on the messenger home screen, these will be in a prominent card-style ad including thumbnails accompanied by text and a link. […]

8 Benefits Of Using Social Media For Your Business

By | January 25th, 2017|Facebook, General, Instagram, LinkedIn, Social Media, Social Media Ads, Twitter|

There was a point in time when Social Media was something you used to connect with distant relatives or the kids used it as a way of talking after school. Now the time has passed, and Social Media is now an essential part of any business as it allows a different level of communication between business and customer. […]

Is Analytics the answer to your creative block?

By | January 23rd, 2017|Content Marketing, Creative, Facebook, General, Google Analytics, Instagram, LinkedIn, Social Media, Social Media Ads, Twitter|

We’ve all come to learn that online marketing is centred around customer experience, so it is no surprise that having an actively engaged online presence determines a brand’s success. With this considered it is more important than ever to develop dynamic and personalised digital interactions. […]

4 Ways Social Media will Supercharge your SEO

By | January 16th, 2017|Content Marketing, Facebook, General, Google, Instagram, LinkedIn, Search Engine Optimisation, Social Media, Twitter|

The SEO world is built up of 3 main components SEO, content marketing and social media. Content marketing is about generating relevant and engaging content to inform and entertain your audience, whereas social media is about promoting the content, and SEO is about making sure the technical ABC’s are done to ensure search engines can find your content. […]

How To Manage Your Social Media? In-house Or Agency?

By | January 9th, 2017|Facebook, General, Google, Instagram, LinkedIn, Social Media, Social Media Ads, Twitter|

The use of Social Media for a business is becoming more and more important as we now live an age where cars can read our latest Tweets! But the more pressing question everyone considers is whether or not to outsource it to an agency or keep it in-house? […]

Is de-branding the key to Branding Success?

By | December 13th, 2016|Branding, Facebook, General, Instagram, LinkedIn, Social Media, Twitter|

The world is changing, and marketing is no different! We know that large companies are developing more and more innovative ways to catch our attention. So when it comes to branding your business, can de-branding be the key? […]

Is Amazon taking the next step to retail domination?

By | December 6th, 2016|General, News|

Is picking up your daily lunch all about to change? Retail giants, Amazon have launched their latest retail development named ‘Amazon Go’ in simple terms it is a high tech corner shop, but are Amazon paving the way for an automated life? […]

5 Tips to prevent Social Self-Destruction!

By | November 28th, 2016|Branding, Content Marketing, Facebook, General, Google, Instagram, LinkedIn, Social Media, Social Media Ads|

It is well known that Social Media is deeply ingrained in our day to day lives, but it is also important to understand the core principles of Social Media and by not following them what it could result in. […]

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