Google showcases new AdWords innovations
Marketing Planning Strategy Business Organization Concept

Google showcases new AdWords innovations

Google has revealed some of the latest innovations which its AdWords team have been busy on in recent months.

AdWords used the SMX East event in New York this week to reveal improvements to its remarketing lists for search ads (RLSA) and Customer Match products. It has claimed the developments will help businesses engage consumers in the critical “I-want-to-know, I-want-to-go, I-want-to-buy moments.”
(more…)

Continue Reading Google showcases new AdWords innovations
How will Twitter’s changes impact your business? Breaking the 140 character barrier!
Marketing Analysis Accounting Team Teamwork Business Meeting Concept

How will Twitter’s changes impact your business? Breaking the 140 character barrier!

Twitter have finally announced the long awaited update that means greater flexibility and more in-depth communication for users. No longer will media attachments at the end of messages, quote tweets or user names at the beginning of messages be included in the 140 character limit. Clearly this increased Twitter real estate offers improved functionality without impacting on Twitter’s core USP of concision and brevity. But what are the possible implications for business users looking to maximise the potential of Twitter for social media reach?
(more…)

Continue Reading How will Twitter’s changes impact your business? Breaking the 140 character barrier!
Google says Allo to a ‘smart’ new messenger
Business desk concept - DIGITAL MARKETING

Google says Allo to a ‘smart’ new messenger

The instant messaging field may be crowded and dominated by the likes of Facebook’s WhatsApp and the social media giant’s namesake service, but that hasn’t stopped Google launching a new one. Available now and promising greater things than ever is the search leader’s new messaging app, Allo. (more…)

Continue Reading Google says Allo to a ‘smart’ new messenger
Think Snapchat is not for Business? Think again as bold new advertising plans are released!
Diverse People in a Seminar About Digital Marketing

Think Snapchat is not for Business? Think again as bold new advertising plans are released!

Snapchat is set to shake up its advertising options and provide a whole new raft of possibilities for potential clients.

The new series of advert targeting options the popular photo platform is launching are more advanced than its previous offers, suggesting that the company is trying to up the ante to compete in the increasingly competitive social media market.
(more…)

Continue Reading Think Snapchat is not for Business? Think again as bold new advertising plans are released!
Pinterest enters the world of video advertising
Flat design modern vector illustration concept of website analytics and computing data analysis using modern electronic and mobile devices. Isolated on grey background

Pinterest enters the world of video advertising

  • Post category:BlogGeneral
  • Reading time:2 mins read

Pinterest, the web and mobile photo sharing website, has announced that it is to start selling video advertising in a bid to encourage marketers to showcase the beauty products, clothing ranges and various homeware collections that are so popular on the platform. (more…)

Continue Reading Pinterest enters the world of video advertising
How Facebook Lifestage aims to recapture the jaded generation
WEB ONLINE INTERNET TECHNOLOGY AND DIGITAL MARKETING CONCEPT

How Facebook Lifestage aims to recapture the jaded generation

According to Marketing Land, millennials are the largest generation since the Baby Boomers; they will account for $3.39 trillion in annual spending by 2018 (up from $2.45 trillion in 2015), and by 2025 they will make up three-quarters of the global workforce. (more…)

Continue Reading How Facebook Lifestage aims to recapture the jaded generation
Has Google updated its algorithm?
abstract, analysis, analyze, backlinks, figure, drawn, homepage, html, icon, index, content, internet, keyword, concept, conceptual, solution, marketing, male, online marketing, optimization, programming, professional, quality, ranking, ranking; recherche, keyword, search engine, seo, random figures, keyword, strategy, search terms, search, search search results, search engine, search engine optimization, symbol, tagcloud, traffic, web design, web design, webmaster, webpage, website, web site, web application, tools, drawing

Has Google updated its algorithm?

As one of the most innovative companies in the world, Google is often leaving other businesses trailing in its wake. But has it made another update to the way it ranks websites, without bothering to tell anyone? (more…)

Continue Reading Has Google updated its algorithm?
The game of cat and mouse continues for Facebook and AdBlock Plus
Sankt-Petersburg, Russia, August 31, 2018: Google Ads AdWords application icon on Apple iPhone X screen close-up. Google Ad Words icon. Google ads Adwords application. Social media network

The game of cat and mouse continues for Facebook and AdBlock Plus

Another day, another development in the ongoing feud between Facebook and AdBlock Plus, one of the leading ad-blocking companies. (more…)

Continue Reading The game of cat and mouse continues for Facebook and AdBlock Plus
Pokémon Go: the phenomenon that’s bigger than social media
hand touching digital tablet, social media concept

Pokémon Go: the phenomenon that’s bigger than social media

Have you noticed a rise in people walking around transfixed to their phone screen within the last week, bursting out random cries of “Yes, Pikachu!” or declaring that they’ve “gotta catch ’em all”? It’s got something to do with the latest social media phenomenon to sweep the world: Pokémon Go. (more…)

Continue Reading Pokémon Go: the phenomenon that’s bigger than social media
Facebook ditches photo syncing feature for Moments App
Labels with social media icons. Concept. 3d

Facebook ditches photo syncing feature for Moments App

Facebook has finally overrun the use of their photo syncing feature for an application dubbed Moments. Facebook has already circulated the message to its users to promote the new application. The photo syncing feature was available to ipad, iPhone, and Android users. The Moments app to be launched is interesting, as it is set to bring on board competition to its equals.  (more…)

Continue Reading Facebook ditches photo syncing feature for Moments App