October 6, 2016

Google showcases new AdWords innovations

Google has revealed some of the latest innovations which its AdWords team have been busy on in recent months. AdWords used the SMX East event in New York this week to reveal improvements to its remarketing lists for search ads (RLSA) and Customer Match products. It has claimed the developments will help businesses engage consumers in the critical “I-want-to-know, I-want-to-go, […]
October 4, 2016

How will Twitter’s changes impact your business? Breaking the 140 character barrier!

Twitter have finally announced the long awaited update that means greater flexibility and more in-depth communication for users. No longer will media attachments at the end of messages, quote tweets or user names at the beginning of messages be included in the 140 character limit. Clearly this increased Twitter real estate offers improved functionality without impacting on Twitter’s core USP […]
September 29, 2016

Google says Allo to a ‘smart’ new messenger

The instant messaging field may be crowded and dominated by the likes of Facebook’s WhatsApp and the social media giant’s namesake service, but that hasn’t stopped Google launching a new one. Available now and promising greater things than ever is the search leader’s new messaging app, Allo.
September 26, 2016

Think Snapchat is not for Business? Think again as bold new advertising plans are released!

Snapchat is set to shake up its advertising options and provide a whole new raft of possibilities for potential clients. The new series of advert targeting options the popular photo platform is launching are more advanced than its previous offers, suggesting that the company is trying to up the ante to compete in the increasingly competitive social media market.
September 19, 2016

Pinterest enters the world of video advertising

Pinterest, the web and mobile photo sharing website, has announced that it is to start selling video advertising in a bid to encourage marketers to showcase the beauty products, clothing ranges and various homeware collections that are so popular on the platform.
September 14, 2016

How Facebook Lifestage aims to recapture the jaded generation

According to Marketing Land, millennials are the largest generation since the Baby Boomers; they will account for $3.39 trillion in annual spending by 2018 (up from $2.45 trillion in 2015), and by 2025 they will make up three-quarters of the global workforce.
September 12, 2016

Has Google updated its algorithm?

As one of the most innovative companies in the world, Google is often leaving other businesses trailing in its wake. But has it made another update to the way it ranks websites, without bothering to tell anyone?
September 5, 2016

The game of cat and mouse continues for Facebook and AdBlock Plus

Another day, another development in the ongoing feud between Facebook and AdBlock Plus, one of the leading ad-blocking companies.
July 15, 2016

Pokémon Go: the phenomenon that’s bigger than social media

Have you noticed a rise in people walking around transfixed to their phone screen within the last week, bursting out random cries of “Yes, Pikachu!” or declaring that they’ve “gotta catch ’em all”? It’s got something to do with the latest social media phenomenon to sweep the world: Pokémon Go.
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