With 2018 fast approaching a lot of us are preparing for some well deserved time off or maybe preparing for a holiday over the festive period. Others, on the other hand, have prepared or are preparing to hit 2018 head-on by providing their campaign with an ‘MOT’ and we’re going to explain why these types of self-audits need to be […]
This is perhaps one of the most important practices required when working agency side, particularly in an industry where high amounts of responsibility are given to you from your client base. There is a sense of wanting to dive straight into the campaign’s data and start cutting away at the cost per lead for your client, but if you leave […]
Conversion rate optimisation is the process of using statistically factual data and general user experience feedback to optimise your website or landing page to increase the number of enquiries you receive as an average. When a user lands on your site, it should be as easy and informative as possible while still maintaining a level of simplicity. Depending on the […]
Marketing is continuously growing, but as time passes by, is the effectiveness of marketing growing too? Finding your company’s fuel to build connections with these multi-dimensional people can be tricky, but is most certainly the key to success.
Many advertisers within the digital marketing world fear click fraud but the question is – is this really something to worry about? Pay Per Click advertisers often make the assumption that they are a victim of click fraud, often when their costs are exceeding their expectations but in most occasions, this assumption is incorrect.
Don’t Set It and Forget It! Neglecting your AdWords campaigns is a common mistake made by many. Google AdWords requires consistent management – even the most perfectly set up campaign will ultimately fall if it is not managed properly.
The Christmas season can be very confusing for advertisers, but it is important to remain cool, calm and collected – it will be over soon! Each industry will be influenced in different ways and have their own individual issue as the season approaches, but for everybody, being prepared is essential.
The progression of Search Engine Optimisation has changed substantially over the years. Great digital marketers are constantly keeping up with the latest news and adapting to changes as they happen: SEO is no exception.