Every year Google is impressing on us the importance of being mobile first, the importance of understanding our target audience and their behaviours and the way that their ever-improving automation allows you to take advantage of it. There’s the new interface and their new responsive ads to implement. All of these new changes could lead the average person to […]
Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what service you provide, there is always a requirement to generate as many leads/sales as possible from whatever traffic volume you have coming to your site. Something that I think needs […]
Apps are extremely popular as I’m sure you’re aware and they can help you with anything from playing the next extremely addictive game (Fortnite, is that you?) or helping maintain a healthy lifestyle by monitoring your food intake using only an app. There’s an app for just about everything. However, apps are extremely big projects for most and it takes […]
With 2018 fast approaching a lot of us are preparing for some well deserved time off or maybe preparing for a holiday over the festive period. Others, on the other hand, have prepared or are preparing to hit 2018 head-on by providing their campaign with an ‘MOT’ and we’re going to explain why these types of self-audits need to be […]
This is perhaps one of the most important practices required when working agency side, particularly in an industry where high amounts of responsibility are given to you from your client base. There is a sense of wanting to dive straight into the campaign’s data and start cutting away at the cost per lead for your client, but if you leave […]
Marketing is continuously growing, but as time passes by, is the effectiveness of marketing growing too? Finding your company’s fuel to build connections with these multi-dimensional people can be tricky, but is most certainly the key to success.
Many advertisers within the digital marketing world fear click fraud but the question is – is this really something to worry about? Pay Per Click advertisers often make the assumption that they are a victim of click fraud, often when their costs are exceeding their expectations but in most occasions, this assumption is incorrect.
Don’t Set It and Forget It! Neglecting your AdWords campaigns is a common mistake made by many. Google AdWords requires consistent management – even the most perfectly set up campaign will ultimately fall if it is not managed properly.