February 12, 2020

Where to start: SEO, PPC, Social Media?

So PPC, SEO and Social Media. Not sure where to start? Let’s see if we can help! If you’re a new start-up or a company that has always relied on traditional marketing channels for business, then deciding where to start with the world of online marketing can be very daunting, especially if you are working from a limited budget. There […]
February 4, 2020

Big changes ahead for Twitter’s explore page

Have you used Twitter’s explore section yet? You’ll find it in the lower function bar by clicking the magnifying glass icon, and you’ll be taken to a whole heap of trending topics in the area, complete with an interactive list at the top of your screen to hunt through the emerging discussions in various other categories.   What has prompted […]
January 30, 2020

What Twitter ‘topics’ means for the future of the channel

After a testing period last summer, Twitter rolled out its new topics feature in November. Introduced to offer users more opportunities to discover new, relevant content, it signalled an important shift in the way the platform can be used. With over two months in the tank, what have we learnt so far and what does it mean for the future […]
January 28, 2020

Facebook shelves plans to introduce ads to WhatsApp

Facebook has reportedly backed off plans to insert ads into WhatsApp. According to The Wall Street Journal, the social media giant has disbanded the team it put together to figure out how to integrate ads into the messaging platform. It’s reported that the team’s work has also been removed from the app’s code. WhatsApp was purchased by Facebook in 2014 […]
January 24, 2020

Google must offer a choice of default search engines

Google is being told by regulators that it must offer a choice of default search engines on upcoming Android devices. Google builds Android software, and so it’s no surprise that until now these devices have used Google for search. If you wanted a different default search engine, you’d have to dig deep through Settings menus.   What’s changing for search […]
January 10, 2020

YouTube rolls out COPPA changes

YouTube’s new privacy changes, which have been introduced to ensure compliance with the Children’s Online Privacy Protection Act (COPPA) guidelines, have rolled out this week (January 6 2020). Originally announced in September, the new rules mean targeted ads will no longer be available alongside videos which are designated for children.   Why has YouTube introduced this? As per COPPA, companies […]
January 10, 2020

Microsoft give a stay of execution to STAs

In 2017 Microsoft made the announcement that Standard Text Ads (STAs) could no longer be created or edited. Instead, Expanded Text Ads (ETAs) would take their place. That was in March of that year and it was expected that STAs were soon to die out. Instead, three years later, they are still rolling on. Existing STAs still feature on searches […]
January 7, 2020

SEO is getting more specific: Here’s what you need to know

While it’s common knowledge that Google frequently updates that requirements, specifications, and updates for websites, these new guidelines often come by surprise to many businesses. As such, each update leads to frantic shuffling and strategy changing, to get ahead of the bots and stick to that coveted top spot. But with the recent BERT update, Google has given us a […]
December 19, 2019

What alternative search engines might your customers be using?

When most people think about search engines, it’s Google that comes instantly to mind. In fact, so much so that ‘Google’ has become an oft-used verb. “Let me Google that for you” or “I’m going to Google it”, are phrases that you might expect to hear. However, are people always talking about using Google’s search engine? Though we use Google […]
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