April 13, 2017

Avoid for Success: 3 of the Biggest PPC Mistakes.

Don’t Set It and Forget It! Neglecting your AdWords campaigns is a common mistake made by many. Google AdWords requires consistent management – even the most perfectly set up campaign will ultimately fall if it is not managed properly.
December 15, 2016

Surviving the Festive Period With AdWords

The Christmas season can be very confusing for advertisers, but it is important to remain cool, calm and collected – it will be over soon! Each industry will be influenced in different ways and have their own individual issue as the season approaches, but for everybody, being prepared is essential.
December 8, 2016

The Rise of Digital Assistants: Is SEO Going To Suffer?

The progression of Search Engine Optimisation has changed substantially over the years. Great digital marketers are constantly keeping up with the latest news and adapting to changes as they happen: SEO is no exception. 
November 30, 2016

How to Improve your Remarketing Strategies

Remarketing campaigns are a definite must-have for your business. The reason for this is simply: once is not enough. Have you ever surfed the web and discovered that you’re being haunted by products that you have previously viewed online? Creepy, huh?
November 23, 2016

Out With The Old and In With The New: Expanded Text Ads

The deadline is nearing – Google’s Standard Text Ads will soon be a thing of the past. Communicating effectively with your audience is about to get a whole lot easier! Google is providing twice as much space with Expanded Text Ads, so be sure to take advantage and maximise your presence and performance on mobile search results.
November 16, 2016

The Importance of a Great Landing Page

The quality of your landing page is extremely important; it can be crucial to the success of your business. In an ideal world, people will be lead to your website and convert every time. However, this is not always the case. 
November 7, 2016

Sombreros, Chainsaws and Zombies descended on DPOM this horrifying Halloween!

[fusion_text]It was a ghostly Monday for the DPOM Team last week as all members went the extra mile to look super scary this Halloween. Our start to the week was ‘out-of-the-ordinary’ to say the least! The weekend was hectic as we all prepared our costumes but nobody disappointed on the day – everybody put in a lot of effort. We […]
November 3, 2016

DPOM Relocation!

[fusion_text]Last week has been a very exciting one for the DPOM family – due to company growth; we have upsized to a spacious, three-story building. Remaining in the sunny seaside town of Skegness, we have only relocated a short distance to Algitha Road. This is DPOM’s third move in two years as the business just continues to grow and grow! […]
October 26, 2016

How Do Negative Keywords Improve Your Campaign?

The evolution of digital marketing has developed rapidly over the years. Throughout growth in the industry, there is one thing that can be said for certain: If you don’t keep up you’ll get left behind. For some businesses, traditional methods of marketing just aren’t enough to help them meet their goals. Pay-per-click marketing, however, has proven to be the way […]