Nige Dixon
February 4, 2016
As an Online marketing agency, we get invited to various seminars around the country to talk about AdWords (PPC) and SEO. These are always an enjoyable affair and we get to listen to people’s experiences advertising online and the problems associated therewith. Without doubt, the most interesting part of the presentation is the question and answer session at the end. […]
November 10, 2015
As the media have told us recently, mobile search is overtaking desktop search. What does this mean? Quite simply with today’s smart phones and tablets it’s easier to use for search queries especially if you’re on the move. Now, smart businesses are aware of this and are ensuring that their websites are mobile friendly and will display their site in […]
October 8, 2015
Forget images of a very large black cooking pot suspended over an open fire, filled with missionaries and surrounded by natives brandishing knives and forks, although the end result of keyword cannibalisation can be just as unsavoury. Keyword cannibalisation is usually the result of people not really understanding SEO or alternatively have convinced themselves that what they are doing to […]
September 17, 2015
Most website owners will agree that they would like to see more business converted through their website. Usually this means some form of online marketing such as PPC (Pay per Click) or SEO (Search Engine Optimisation). Many owners will have a go at SEO themselves initially, but even if they don’t, they need to know their website is optimised efficiently […]
June 25, 2015
Online marketing is a prerequisite for any website owner, after all, a professional and beautiful website is a waste of money if it doesn’t get visitors. Most people now accept that the mentality of “build it and they will come” is laughable, mainly because it just ain’t so! Dodgy Practices Back in the early days of search, a few […]
June 18, 2015
Many businesses have had a dabble into Pay-per-Click marketing and many have come away feeling cheated that it didn’t work for them. As most successful companies know, it does work and works very well, so how come the difference in opinion? The reason PPC doesn’t work for everyone is usually a combination of reasons which can include, • Too […]
March 19, 2015
With Jeremy Clarkson of Top Gear monopolising the news currently after his alleged attack on a producer in North Yorkshire, you have to wonder just what is going on. Is it just a case of everything being blown out of proportion, or is it part of a very clever marketing ploy. Jeremy Clarkson is no stranger to controversy as most […]
March 19, 2015
Everyone knows, that in the world of business whether it’s retail, a utilities giant, a market stall or a public service, you can have the best offline and online marketing you can afford and still fail to expand your business due to poor or non existent customer service. Frustration Indeed, many who know me also know that this is one of my […]
March 5, 2015
It comes to us all eventually, that time when we transition from a reasonable human being that can shrug off peoples inadequacies and turn the other cheek, to a grumpy old person who will no longer take things lying down. The transition is so slow that you may not even be aware that it’s happening, but it is, and the […]