October 21, 2020

5 Reasons Why Businesses Should Embrace Influencer Marketing

Influencer marketing has been referred to as the future of marketing, and we can see why. This industry is rapidly growing, with more prominent brands utilising influencers to market their products and services. Due to the high amount of trust influencers have built with their followers, their advice is readily accepted. If you have bought a product from your favourite […]
September 25, 2020

Your Guide To Seasonal Content On Social Media

At the time of writing this blog, Christmas is only 92 days away. I might be getting a bit ahead of myself, but if we’ve learnt anything this year, it’s that it is always better to be prepared! As we prepare for the upcoming festivities of Halloween, Thanksgiving and Christmas here at DPOM, we thought it would be a great […]
September 21, 2020

3 Fundamental Tips for increasing the CTRs of your Google Ads

Your Google ad copy is the first thing that your target audience sees when searching for your keywords. It is the first link between you and them and therefore they need to be of the highest quality, engage that user and show brand authority all within the character limit. Here lies the challenge – how do you ensure that your […]
September 4, 2020

Why is your Website the Backbone of your Online Success?

Here at DPOM, we mainly talk about different ways to market your business, sell your products and raise your awareness. But, today we wanted to dive deeper into the profound impact that your website or landing page has a consumers actions. It’s no secret that the design and usability of a site affects a customers decision-making process. Most customers are […]
August 10, 2020

Online Marketing: Which Path Should Your Business Take?

The simple answer to this question is that your business should be utilising all forms of digital marketing to achieve a coherent strategy and cover all basis. However, for new and smaller businesses, you may not have the budget to branch out to all forms of marketing just yet. With this in mind, I have created a simple guide to […]
July 24, 2020

What’s new to Facebook? Shops, Facebook Watch and Image Presentation

As one of the longest-running, most popular social networks, it’s no surprise that Facebook is always thinking of new ways to keep people connected and to drive business.  Here are some of the new updates that have been in focus over the last few weeks.     Facebook and Instagram Shops While this is not a new feature for many, […]
July 17, 2020

3 Techniques To Help You Cut Out Wasted Spend In Your Google Ads Campaigns

So your Google account is live and has been running for a while now. Things are going well, enquiry numbers are up and you’re looking to invest more money into the campaigns as a result but before you do that you need to establish whether or not you’re wasting spend anywhere in your campaigns at the moment. Maybe you’re spending […]
July 3, 2020

A simple guide to LinkedIn Advertising

When you think about Marketing and Social Media Advertising, LinkedIn may be a platform that skips your mind. Often when you start to look into Social Media Advertising, the giant that is Facebook will be your go-to. However, for many businesses, LinkedIn is where you should be investing your money.    What types of businesses should invest in LinkedIn Advertising […]
June 3, 2020

Influencer Marketing: Changing The Way You Market Your Company

The world is changing, and so is the way that businesses market their products. I am sure that you’ve heard the term “Influencer Marketing” once or twice by now and I expect that you’ll be hearing it more and more as we move into the future. While Influencer Marketing is not new to marketers, many businesses are not familiar with […]
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