Back in May 2019, Google rolled out an update to the search experience on mobile which made significant layout changes – especially regarding organic results. As is so often the case with Google’s product updates, this was originally a mobile-only change which has now made its way to the desktop experience. On January 13th 2020, Google’s SearchLiaison alias on Twitter […]
On 13th January 2020, Google announced via its Search Liaison Twitter account (@searchliaison) that the first Core Update for 2020 has now gone live. Let’s look at what this update means and how it might affect SEO performance. What exactly are Google Core updates? As Google explains on its Webmasters blog, Google Core updates are essentially more significant versions […]
Google is on the receiving end of another wave of antitrust scrutiny in Europe. A report in Reuters claims that Google must face a detailed examination of the way it collects and uses data, and its shopping comparison engine rivals have submitted a formal complaint to the European Commission (EC) that business practices at Google are in violation of a […]
For many of us, we know it’s the holiday season when the John Lewis Christmas Advert is launched. Each year, John Lewis & Partners strive to create an ad better than the last – from lovable characters to famous faces, what more could they need? In this blog, we take a look at John Lewis’ latest creation “Excitable Edgar” and […]
Halloween is just around the corner and this means it is time to get your Halloween campaigns underway. Brands are looking at ways in which they can tap into the Halloween conversation online and maximise their exposure whilst latching onto trending hashtags and driving traffic to their websites.
Shopping feeds can be very confusing at times so it is no surprise that the majority of advertisers choose not to optimise their product feed. However, if you’re having trouble with your Google Shopping campaign, your shopping feed may be the part that is letting your entire campaign down.
Did you know that 62% of companies outsource their content marketing? Whether you’re a start-up business or an established company that’s been running for decades, outsourcing your Online Marketing can be daunting. Without a team spearheading your digital strategy, businesses can fall behind and stay on the traditional marketing bandwagon. So why should your business decide to step into the […]
The online and digital world is always moving forward. Company directors and senior management teams are always thinking of new and creative ways to increase users online experience and appeal to new audiences. With this in mind, what’s next? The next big feature to hit the ever-growing platform of Instagram is a brand new account type known as Creator accounts!