Social media has grown at a rapid pace in the last decade. Originally a tool simply for people to socialise, it is now also a platform where businesses can market themselves at a fraction of the cost of traditional advertising. If you’re considering setting up a social media marketing campaign and need proof that businesses really do benefit from it, […]
So, your company has got the Facebook account and Twitter feed up and running, and you’re engaging with clients or customers and have mastered digital marketing. In that case, why, when you visit other sites, is a chatbot the first thing that pops up? Welcome to the never-ending trend of advances in technology.
Social media is a powerful marketing tool for businesses. But what about the small business? How can social media help to boost the productivity and online presence of the small business? Well, social media has a pivotal role to play. It is important to remember that customers are the backbone of the small business industry and can help to both […]
SEO is essentially very simple in its concept and implementation. Keywords are searched for and measured by engines such as Google or Bing, and your site is then ranked according to its relevance to the words which were searched. Placing keywords in the copy on your website will increase your SEO, but its effectiveness will only ever be as good […]
Getting a grip on SEO can sometimes be difficult, and with Google regularly changing its algorithms as well as its policies, it can become hard to keep up. One thing that has remained constant, however, is the fact that blogging is a vital part of SEO. Good and regular blogging helps you communicate and build trust with your buyers, it […]
For those unfamiliar with its existence or usage, it may seem like a lofty claim when we say that PPC is essential to small business success, but it’s an argument we’re convinced of. A vital component in any complete and well-thought out digital marketing campaign, it offers some truly fantastic opportunities to grow your online business quickly, efficiently, and profitably.
If you work in marketing, digital marketing or you have the responsibility for marketing and promoting your business, you will no doubt have heard of PPC or pay-per-click advertising. If you’re unsure what PPC advertising is, how it works and how it can help your business to promote its services and grow, then read on below.