February 28, 2020

10 Signs Your Social Media Campaign is Failing

Stagnant. Dormant. Lifeless. If these adjectives sum up your current social media performance, then you’ve come to the right place. In an age where everyone, and I mean everyone, including your nan, has a smartphone and access to the internet, there is no reason for your brand to be inactive on social media networks.  So, you’ve taken the facts into […]
January 16, 2020

Google finally launches the redesigned search experience for desktop

Back in May 2019, Google rolled out an update to the search experience on mobile which made significant layout changes – especially regarding organic results. As is so often the case with Google’s product updates, this was originally a mobile-only change which has now made its way to the desktop experience. On January 13th 2020, Google’s SearchLiaison alias on Twitter […]
January 15, 2020

Google rolls out 2020’s first Core update for January

On 13th January 2020, Google announced via its Search Liaison Twitter account (@searchliaison) that the first Core Update for 2020 has now gone live. Let’s look at what this update means and how it might affect SEO performance.   What exactly are Google Core updates? As Google explains on its Webmasters blog, Google Core updates are essentially more significant versions […]
December 6, 2019

Google and Facebook take more EU antitrust heat over data collection policies

Google is on the receiving end of another wave of antitrust scrutiny in Europe. A report in Reuters claims that Google must face a detailed examination of the way it collects and uses data, and its shopping comparison engine rivals have submitted a formal complaint to the European Commission (EC) that business practices at Google are in violation of a […]
December 2, 2019

John Lewis At Christmas: What Makes Them So Successful?

For many of us, we know it’s the holiday season when the John Lewis Christmas Advert is launched. Each year, John Lewis & Partners strive to create an ad better than the last – from lovable characters to famous faces, what more could they need? In this blog, we take a look at John Lewis’ latest creation “Excitable Edgar” and […]
October 21, 2019

Our Top Tips For Creating Effective Halloween Campaigns

Halloween is just around the corner and this means it is time to get your Halloween campaigns underway. Brands are looking at ways in which they can tap into the Halloween conversation online and maximise their exposure whilst latching onto trending hashtags and driving traffic to their websites. 
August 15, 2019

The Importance of Optimising Your Google Shopping Feed

Shopping feeds can be very confusing at times so it is no surprise that the majority of advertisers choose not to optimise their product feed. However, if you’re having trouble with your Google Shopping campaign, your shopping feed may be the part that is letting your entire campaign down.
August 9, 2019

Outsourcing Your Businesses Online Marketing: More Than Just A Strategy

Did you know that 62% of companies outsource their content marketing? Whether you’re a start-up business or an established company that’s been running for decades, outsourcing your Online Marketing can be daunting. Without a team spearheading your digital strategy, businesses can fall behind and stay on the traditional marketing bandwagon. So why should your business decide to step into the […]
June 13, 2019

B2B: Preparing for the Summer Slowdown

  If you operate in the B2B arena, you’ll know that throughout the year there are spells where business slows, you know it’s coming, it happens every year without fail.
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