January 10, 2020

YouTube rolls out COPPA changes

YouTube’s new privacy changes, which have been introduced to ensure compliance with the Children’s Online Privacy Protection Act (COPPA) guidelines, have rolled out this week (January 6 2020). Originally announced in September, the new rules mean targeted ads will no longer be available alongside videos which are designated for children.   Why has YouTube introduced this? As per COPPA, companies […]
January 10, 2020

Microsoft give a stay of execution to STAs

In 2017 Microsoft made the announcement that Standard Text Ads (STAs) could no longer be created or edited. Instead, Expanded Text Ads (ETAs) would take their place. That was in March of that year and it was expected that STAs were soon to die out. Instead, three years later, they are still rolling on. Existing STAs still feature on searches […]
January 7, 2020

SEO is getting more specific: Here’s what you need to know

While it’s common knowledge that Google frequently updates that requirements, specifications, and updates for websites, these new guidelines often come by surprise to many businesses. As such, each update leads to frantic shuffling and strategy changing, to get ahead of the bots and stick to that coveted top spot. But with the recent BERT update, Google has given us a […]
December 19, 2019

What alternative search engines might your customers be using?

When most people think about search engines, it’s Google that comes instantly to mind. In fact, so much so that ‘Google’ has become an oft-used verb. “Let me Google that for you” or “I’m going to Google it”, are phrases that you might expect to hear. However, are people always talking about using Google’s search engine? Though we use Google […]
December 18, 2019

You don’t need a brand ‘trumpet’, you need a marketing orchestra!

There are no quick fixes or instant solutions to attracting and retaining customers. Nor is any one customer the same as the next. Even if you have a clearly defined ‘customer avatar’ you surely know that individual choice and decision making are pivotal. All the customer data you can lay your hands on will still draw you back to one […]
December 11, 2019

Google targets diversity in latest update

The latest updates that Google has made to the guidelines it issues to Search Quality Evaluators has been changed to emphasise diversity of opinion, in a move that has been interpreted as a reaction to claims of bias by the search engine giant.   What’s changed? When assessing the quality of the search results that Google returns, evaluators are now […]
December 11, 2019
Digital Marketing Trends

Up and coming trends in digital marketing for 2020

As we approach the end of 2019, it presents us with the perfect opportunity to get ahead of the game and start planning our marketing campaigns for 2020. Below, we are going to take a look at some of the up and coming trends we expect to make a big impact throughout the year ahead.   Conversational marketing There is […]
July 4, 2019

Choosing the right social media platforms to promote your brand

It is very common for a startup business, to create a business page on every social media platform to get your brand name out there. But is this the right thing to do? Creating and publishing content on the right platforms is a great way to build a strong relationship with your audience and customers. There are a range of […]
May 16, 2019

Maximise your marketing efforts with the Facebook Pixel

The Facebook advertising platform has grown and expanded over the past few years so much so that businesses of all sizes and industries are now using it to their advantage! As a result,  Facebook developed the Facebook Pixel allowing businesses to gain data and insight into their audience without having to be ‘tech-savvy’.