How the UK summer affects AdWords PPC performance.

By | July 25th, 2016|General, Google AdWords, Pay Per Click|

Every summer, most companies experience a traditional decrease in sales and enquiries (conversions), and some are at a loss to explain what’s happening. Conversion rates [...]

10 Hard Truths – Why Google AdWords Doesn’t Work For Everyone

By | July 22nd, 2016|Google AdWords, Pay Per Click|

As an Agency Director, I've worked with a vast cross section of companies when it comes to Google AdWords. We've had great success too: We're [...]

Google rolling out price extensions for mobile text ads

By | July 21st, 2016|Google AdWords, Pay Per Click|

New extension shows pricing information about products and services - with much larger ads on mobile. A lot has changed when Google first launched AdWords. [...]

Pokémon Go: the phenomenon that’s bigger than social media

By | July 15th, 2016|Branding, Fun, Social Media|

Have you noticed a rise in people walking around transfixed to their phone screen within the last week, bursting out random cries of “Yes, Pikachu!” or declaring that they’ve “gotta catch ’em all”? It’s got something to do with the latest social media phenomenon to sweep the world: Pokémon Go. […]

Facebook ditches photo syncing feature for Moments App

By | July 13th, 2016|Branding, Facebook, Social Media, Social Media Ads|

Facebook has finally overrun the use of their photo syncing feature for an application dubbed Moments. Facebook has already circulated the message to its users to promote the new application. The photo syncing feature was available to ipad, iPhone, and Android users. The Moments app to be launched is interesting, as it is set to bring on board competition to its equals.  […]

4 new Pinterest features will help retailers boost online sales

By | July 11th, 2016|Branding, Creative, Social Media, Social Media Ads|

Pinterest has developed four new features that will appeal to online retailers and enable them to boost their web presence, hopefully leading to a growth in sales. The social media platform aims to bring retailers together, making it quicker for customers to find and buy the items they want. […]

What will Instagram Insights bring to the platform?

By | July 8th, 2016|Branding, Instagram, Social Media, Social Media Ads|

Anyone managing a business profile on Instagram has probably sought a detailed business analytics tool offering statistics on follower growth charts, most engaged users, the best time to post, follower/unfollower tracking and more. Businesses and brands who use social media platforms rely on statistics to improve engagement, and this information is all key to understanding what content should be posted and when. […]

#Stickers – Twitter’s new visual hashtag

By | July 6th, 2016|Branding, Content Marketing, Social Media, Social Media Ads, Twitter|

Twitter has revealed its latest new addition, the #Sticker. On the face of it, nothing very groundbreaking; the feature will allow users to place fun images like hats, emojis and animal faces over their images. It’s designed, in Twitter’s words, to add creativity to your photos and connect them to the Twitter world. […]

Announced: twitter extends their video length time and launches a new app

By | July 4th, 2016|Branding, Content Marketing, Social Media, Social Media Ads|

It’s official! As of June 21st, Twitter announced that you’ll now be able to tweet videos that are 140 seconds long. Say goodbye to the 30-second time slot of yesteryear: you can now show off to the world your ability to eat 140 marshmallows, in 140 seconds.  […]

Using Facebook’s 360 photos for your business

By | July 1st, 2016|Branding, News, Social Media, Social Media Ads|

Few things can as quickly and easily capture the imagination of potential customers as a well-placed, beautiful image in a timely, snappy Facebook post. Believe it or not, people have been sharing images on the platform for over a decade now, and we don’t just mean in Zuckerberg’s uni halls, and it remains a hugely influential and useful way to reach an audience. […]

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