How Do Negative Keywords Improve Your Campaign?

By | October 26th, 2016|General, Google, Google AdWords, Pay Per Click|

The evolution of digital marketing has developed rapidly over the years. Throughout growth in the industry, there is one thing that can be said for [...]

Have you seen the two big changes at Facebook?

By | October 26th, 2016|Facebook, General, News, Social Media, Social Media Ads|

Some big changes are happening at Facebook, all with a view of making the platform friendlier to businesses. […]

WordPress hands users a brand new set of SEO tools

By | October 24th, 2016|Content Marketing, General, Google, Search Engine Optimisation|

Businesses previously forced to rely on the use of third party plugins will no doubt be rejoicing at the news that WordPress have released a number of SEO tools for their platform. Users eager to improve their website’s page rankings in Google, Bing and other search engines can now do so more easily through WordPress, rather than having to download the likes of Yoast. […]

How people are using Twitter to find your business

By | October 19th, 2016|General, Social Media, Social Media Ads, Twitter|

Twitter has over 313 million active users, so it is no surprise to learn that when people want to find your business, they are going to take to Twitter first. But why is this? People Tweet about their likes / dislikes, how they spend their time, what they are reading, where they are, etc. So people are looking to get to know your business and find out what other people think. […]

Facebook launches vertical video to advertisers

By | October 18th, 2016|Facebook, General, News, Social Media|

Advertisers can now use vertical video ads to target people’s news feeds in a recent move by Facebook. Facebook’s in-house tests reveal that people were more likely to watch a vertical video for longer and with sound when they appear vertically in their news feed. […]

The Google Pixel Phone

By | October 13th, 2016|General, Google, News|

  So it’s official, the search giant has unveiled a new era of handsets! There have been many mysteries about the release of Google’s own-brand [...]

Is Facebook Marketplace a step too far?

By | October 13th, 2016|Facebook, General, News, Social Media, Social Media Ads|

Have you seen Facebook’s latest update? As Facebook has 1.7 Billion active users, it should be well founded by now. The social networking giants have released a new feature called ‘Marketplace’ which is available on iOS and Android, this new feature enables us to advertise your used goods in your area. But are they trying to pull us in too far? […]

Have modern football and advertising teamed up?

By | October 12th, 2016|General, News, Uncategorized|

According to a recent report in the Mirror, Sir Bobby Robson, England manager between 1982 and 1990, ‘authorised requests’ for his players to celebrate in particular areas of the pitch so as to maximise exposure for specific brands that were advertising within the stadium. The allegations, raised by former agent Jon Smith – a man once in charge of the England team’s commercial affairs – have made headlines following the release of Smith’s latest book. […]

Too #Hashtag or not too #Hashtag, that is the question?

By | October 7th, 2016|Facebook, General, Instagram, LinkedIn, Social Media, Social Media Ads, Twitter|

So we’re now living in a world of hashtags but what do they really mean and how should we use them? Through this blog, I will explain the pro’s and cons of using them and how to actually implement them into your social media strategy. […]

Google showcases new AdWords innovations

By | October 6th, 2016|General, Google, Google AdWords, Pay Per Click|

Google has revealed some of the latest innovations which its AdWords team have been busy on in recent months. AdWords used the SMX East event in New York this week to reveal improvements to its remarketing lists for search ads (RLSA) and Customer Match products. It has claimed the developments will help businesses engage consumers in the critical “I-want-to-know, I-want-to-go, I-want-to-buy moments.” […]

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