The DPOM SEO & PPC Blog

AdWords Quality score dropped? Google Bug Causing Massive Quality Score Drops

By |March 27th, 2015|

If you’ve realised a sudden drop in your quality scores and don’t know why Google may be to blame!
It has recently come to our attention […]

Facebook looking to develop its Messenger offering

By |March 27th, 2015|

It would appear that Facebook is about to turn its Messenger app from a simple way to communicate with friends into a platform more along the lines of Snapchat. In the near future, the service will be opened up to allow third party developers to create and deliver their own content directly to the Messenger audience.

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Google Introducing Product Rating to Product Listing Ads

By |March 26th, 2015|

Product rating PLA’s
Last year Google introduced ratings on the product listing Ads in the US. The ratings have received a great response and I’m pleased […]

Google’s ethical blunder could be Bing and Yahoo’s gain

By |March 26th, 2015|

In 2012, the USA’s Federal Trade Commission composed a report on some of Google’s more questionable business practices. However, in 2013, the FTC voted to end its investigation into the search engine giant, and the report remained unpublished for years. Now, however, the document has finally made it into the cold light of day, and it could severely damage Google.

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Are Big Companies Killing the Online Marketing Industry?

By |March 26th, 2015|

 

“We’ll take your money, do no work and deal with the consequences if or when you notice!”

Yes, sadly this seems to be the attitude of […]

Facebook messenger payments could be a game changer for mobile payments

By |March 26th, 2015|

After months of speculation, Facebook finally announced that they will soon be enabling online payments via their Messenger app. This feature will initially be available in the US, and will be free of charge for users.

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Google rolls out new doorway page penalty algorithm

By |March 24th, 2015|

Google has announced this week that it is to implement a new ranking adjustment for its doorway page classifier in order to deal with doorway pages in search results more efficiently. Basically, Google doesn’t want doorway pages to be ranked and appear prominently in search results and this new algorithm is designed to move them down.

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There Is No ‘One Size Fits All’ For Online Businesses

By |March 19th, 2015|

 

There are plenty of misconceptions when it comes to online business: The first is always the “build it and they will come” attitude to having […]

Marketing: The Jeremy Clarkson Way

By |March 19th, 2015|

With Jeremy Clarkson of Top Gear monopolising the news currently after his alleged attack on a producer in North Yorkshire, you have to wonder just […]

BT – A Change for the Better?

By |March 19th, 2015|

Everyone knows, that in the world of business whether it’s retail, a utilities giant, a market stall or a public service, you can have the […]