The DPOM SEO & PPC Blog

Google Introduces Youtube Kids app for Google Play and the App Store.

By |February 27th, 2015|

Kids are far more tech savvy than ever before, where most two year olds are able to operate a tablet with skill and ease, leaving their parents and grandparents stunned.

[…]

Stagnant Adwords Accounts Are Getting a Clean Up! 

By |February 27th, 2015|

Any Adwords account that has been around for more than a few months is haunted: Haunted by the campaigns that may not have worked, the […]

Google dials up more success for business

By |February 26th, 2015|

Online marketing just got a whole lot easier – on mobile, at least. Thanks to the dramatic rise of the now ubiquitous smartphone, and the soaring rates of searching being done on the devices, Google has devised a new AdWords feature designed to boost conversion rates.

It’s called Call-Only advertising and it means exactly what it says: although ads appear as they normally do in a Google mobile search, unlike the traditional type, they’re not clickable. Instead, users can only make a phone call directly to the firm.
[…]

Antitrust lawsuit against Google dismissed

By |February 26th, 2015|

Did Google take advantage of consumers by forcing Android phone and tablet manufacturers to install its applications by default? That was the argument being put forth by a group of complainants in the US last week. As part of the lawsuit, the consumers claimed Google bullied hardware companies into accepting contracts limiting them to Google software, causing the price of the phones to skyrocket. The judge presiding over the case, however, wasn’t moved by the complainants’ pleas, and dismissed the lawsuit late last week. The plaintiffs have been granted three weeks to restructure their argument and find new evidence.
[…]

An important “heads-up” about all your key web pages

By |February 26th, 2015|

Take a moment to consider all of the pages within your website that are likely to be first contact points for visitors. It could be said that every page is a possibility, but you will have some key destinations that generate much more visitor traffic – such as home, product or specific landing pages.
[…]

Google introduces mobile search ‘carousels’

By |February 23rd, 2015|

 

In a post published on their Inside Search blog yesterday, Google announced a major change in the way their mobile search will find and present […]

Is Apple prepping its own search engine?

By |February 19th, 2015|

 

When it comes to search engines, Google is still the undisputed champ. Recent events (most notably, Firefox ditching Google for Yahoo), however, have forced them to face up to the realisation that their days may be numbered. Safari, the Apple-based web browser beloved by millions of iPhone and iPad users, uses Google as its default search engine, but that deal is set to expire shortly. Rumours have been swirling around the web for some weeks now that Apple plans to go it alone, creating a search engine of their own once their current deal with Google reaches its end.

[…]

GUIDE: How to set up Google AdWords Call Conversion Tracking

By |February 18th, 2015|

 

Every business using Google AdWords that has a telephone number should be using Google AdWords call tracking. By installing this relatively simply code, we can […]

How Does AdWords Keyword Matching Work?

By |February 18th, 2015|

 

Keywords / key phrases connect a searchers query to relevant adverts within Google AdWords. Within AdWords we can split keywords into two categories:

Biddable keywords (Keywords that […]

Is Google’s Project Zero initiative doing more harm than good?

By |February 18th, 2015|

 

The odd computer bug or glitch might not seem like a big deal, but even the most innocuous-seeming security flaw can give hackers everything they need to takeover your phone, PC, or tablet. Once that happens, there’s little you can do to stop them making off with your details and data. One company that takes its security very seriously is US software giant Google, who, tired of what they perceive to be lax standards on Apple and Microsoft’s part, have issued their rivals with an ultimatum: patch your software vulnerabilities within three months or we will make them public.

[…]