Kids are far more tech savvy than ever before, where most two year olds are able to operate a tablet with skill and ease, leaving their parents and grandparents stunned.
Online marketing just got a whole lot easier – on mobile, at least. Thanks to the dramatic rise of the now ubiquitous smartphone, and the soaring rates of searching being done on the devices, Google has devised a new AdWords feature designed to boost conversion rates.
It’s called Call-Only advertising and it means exactly what it says: although ads appear as they normally do in a Google mobile search, unlike the traditional type, they’re not clickable. Instead, users can only make a phone call directly to the firm.
Take a moment to consider all of the pages within your website that are likely to be first contact points for visitors. It could be said that every page is a possibility, but you will have some key destinations that generate much more visitor traffic – such as home, product or specific landing pages.
Every business using Google AdWords that has a telephone number should be using Google AdWords call tracking. By installing this relatively simply code, we can […]
Keywords / key phrases connect a searchers query to relevant adverts within Google AdWords. Within AdWords we can split keywords into two categories:
Biddable keywords (Keywords that […]
The odd computer bug or glitch might not seem like a big deal, but even the most innocuous-seeming security flaw can give hackers everything they need to takeover your phone, PC, or tablet. Once that happens, there’s little you can do to stop them making off with your details and data. One company that takes its security very seriously is US software giant Google, who, tired of what they perceive to be lax standards on Apple and Microsoft’s part, have issued their rivals with an ultimatum: patch your software vulnerabilities within three months or we will make them public.