The DPOM SEO & PPC Blog

How to Spy on your Adwords Competitors

By |May 28th, 2015|

 

Every business would love to know how their competitors are performing and now you can! (Sort of.)

Google Adwords has a handy little tool to show […]

Will Google & Apple Renew Search Deal?

By |May 28th, 2015|

Google are keen on renewing their search deal with Apple according to Omid Kordestani in an interview with Kara Swisher at Re/code’s Code Conference.
Kordestani made […]

Google trials “Buy Now” button for mobile search results

By |May 27th, 2015|

Over the last few months Google has been tinkering with its mobile search engine, most notably by introducing a new search engine algorithm that rewards mobile friendly sites, and punishes web pages that aren’t optimised for smaller screens. Many SEO and web design experts are suggesting that this marks a shift in the way we should think about our websites, and that from now on, mobile should be at the forefront of our minds. This week, the search engine continued on its quest towards full mobile optimisation by announcing that it is introducing a new ‘Buy Now’ button for mobile search results – so what does this mean?

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Adwords Conversion Lag Explained.

By |May 22nd, 2015|

 

Adwords is not an instant-win solution.

There. I said it.

Many agencies and Google themselves are very good at creating the impression that anyone can throw an […]

9 Facts about the history of Online Advertising

By |May 21st, 2015|

Ever wondered how the Multi-billion dollar online advertising industry started? Well we did and gathered these nine fascinating facts on its history.

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Genuine how-to articles may benefit from Google Phantom update

By |May 21st, 2015|

The word around the web is that a low-key Google Search update nicknamed ‘Phantom’ has rolled out. It targets websites that provide low value tutorials and bulk quantities of how-to content. The impact should reduce the prominence of sites like eHow and Answers.com. They often clog up the top of any search results when users ask Google for simple help and advice. This change is an opportunity for those with genuine value to offer.

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Bing to release Google style mobile-friendly algorithm

By |May 18th, 2015|

Although not quite as groundbreaking and significant as Google’s recent “mobilegeddon” or “mobilepocalyse” announcement, which saw the search engine begin to favour mobile friendly websites, Bing have this week confirmed that they too will be following Google’s lead and rolling out a mobile friendly algorithm over the coming months.

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Could Facebook’s in-app search engine be a threat to Google?

By |May 14th, 2015|

Facebook has announced that it has begun the testing process for its own in-app search engine that would allow users to search the web without having to leave the Facebook app on their smartphones or tablets. Like Google, this Facebook search engine is capable of crawling through web content and retrieving information based on search terms and phrases, and will form part of the new status update functionality in one of the forthcoming updates for the Facebook app.
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Think you know your social media? Think again

By |May 13th, 2015|

The enormous and sprawling online environment that is social media can be a baffling place when you’re trying to work out how to promote your brands and power your company forward. You may think you know the basic statistics of the various platforms – but you could be wrong. We’ve compiled a list of accurate facts from a variety of sources that will give you a clear picture of social media and let you get more out of this extraordinary place filled with huge audiences.

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Apple boosting Spotlight to challenge Google Search

By |May 12th, 2015|

Apple has historically used third party services and tools to promote the utility of iOS and Mac products, like Google Search, Google Maps and so on. However, as it becomes more possessive of its ecosystem, Apple quickly likes to get rid of the competition. Apple’s own version of a YouTube App was axed, while the troublesome replacement of Google Maps with its own service remains memorable.

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