The DPOM SEO & PPC Blog

Google accidentally enters politics

By |April 16th, 2015|

Google’s search engine is one of the most powerful and ubiquitously-used on the planet. In many respects, it’s the backbone of the entire corporation. The web giant has every reason to be proud of its search engine. Every so often, however, it stops making them proud and makes them deeply, deeply embarrassed instead. You wouldn’t think that a non-sentient tool for browsing the web could put its foot in its mouth, but the Google search engine has apparently managed it.

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Bing makes photographic online marketing easier for businesses

By |April 16th, 2015|

Microsoft is updating and adding extra functionality to Bing’s image search feature. It’s looking pretty impressive. Once the update is complete, each image Bing retrieves in a search will be accompanied by oodles of additional information and options. Users will be shown different sized versions of any image they select and will also be given the ability to quickly access sites that host that image. Meanwhile, the exact information that is added to each image will vary depending on the picture itself. The technology website TechnoBuffalo notes that a photo of a national park would be “accompanied by a few details culled from World Trail Finders”.

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Is live video streaming the future of social?

By |April 15th, 2015|

Just when you thought you’d got the hang of social media, it takes another quantum leap forward. Sometimes, keeping up with the latest developments on these hugely popular platforms can seem like a full-time job – but for marketers that do, there are big rewards.

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Does Google want to buy Twitter?

By |April 15th, 2015|

Rumours have been circulating that Google intends to buy Twitter. It’s hardly surprising; Twitter is one of the most well-known and widely-used social media platforms on the internet, second only to mega-sites like Facebook. Ownership of Twitter would be incredibly profitable for Google, but it would also enable the web giant to use the platform as a means to promote itself.

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If You’re A Small Local Business – AdWords Is Your Friend

By |April 14th, 2015|

Being a resident in a seaside town such as Skegness it’s easy for me to keep track of which small businesses open and close on […]

What does a weekly social media plan look like?

By |April 13th, 2015|

At the core of an effective social media strategy is a practical plan for your team to work from. So we thought we’d put together a basic structure for a weekly social media plan to help you out.

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Google face €6 billion antitrust fine as EU prepares to file suit

By |April 13th, 2015|

Google could be hit with a fine of up to €6 billion as the European Union wraps up a five-year anti-trust investigation into the internet company and prepares to file charges.

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6 Reasons Why Running Your Own PPC Campaign WILL Cost You a Fortune

By |April 10th, 2015|

 

 

Is your self-run PPC campaign failing and wasting your marketing budget?

Spending money and seeing no return is something we all fear; Working hard to make […]

Could Google’s sense of humour be boosting its success?

By |April 9th, 2015|

If you type the phrase ‘do a barrel roll’ into the Google search engine, the whole screen will spin 360 degrees. The search giant also regularly features interactive ‘doodles’ on its home page. Recently, it even launched a piece of free-to-use online software that allows you to convert any ‘Google map’ into a playable ‘Pac-Man’ maze. There’s no denying it: the good folks at Google certainly have a sense of humour. But could this irrepressible addiction to fun be boosting the internet company’s marketing success?

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What is entity search and why should SEO marketers care?

By |April 8th, 2015|

When the world’s most popular search engine announces an update to their algorithm, everyone whose job involves search engine optimisation pays attention. However, there’s one ongoing change that Google is making that SEO marketers might not know about, as it’s a broader and more gradual move towards a new approach to search. Google hopes this will lead to more relevant search results, and what could be described as a more human response to search queries. They want to provide answers, not just links.

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