Google says Allo to a ‘smart’ new messenger

By | September 29th, 2016|General, Google, Industry News (Video)|

The instant messaging field may be crowded and dominated by the likes of Facebook’s WhatsApp and the social media giant’s namesake service, but that hasn’t stopped Google launching a new one. Available now and promising greater things than ever is the search leader’s new messaging app, Allo. […]

Think Snapchat is not for Business? Think again as bold new advertising plans are released!

By | September 26th, 2016|Branding, General, News, Social Media, Social Media Ads|

Snapchat is set to shake up its advertising options and provide a whole new raft of possibilities for potential clients. The new series of advert targeting options the popular photo platform is launching are more advanced than its previous offers, suggesting that the company is trying to up the ante to compete in the increasingly competitive social media market. […]

Pinterest enters the world of video advertising

By | September 19th, 2016|General|

Pinterest, the web and mobile photo sharing website, has announced that it is to start selling video advertising in a bid to encourage marketers to showcase the beauty products, clothing ranges and various homeware collections that are so popular on the platform. […]

DPOM Attend Google Partner Celebration

By | September 16th, 2016|General|

  As a leading Google Partner in the UK, DPOM were recently invited to the Google Partners Badge celebration at Google HQ in London. [...]

How Facebook Lifestage aims to recapture the jaded generation

By | September 14th, 2016|Facebook, General, Social Media, Twitter|

According to Marketing Land, millennials are the largest generation since the Baby Boomers; they will account for $3.39 trillion in annual spending by 2018 (up from $2.45 trillion in 2015), and by 2025 they will make up three-quarters of the global workforce. […]

Has Google updated its algorithm?

By | September 12th, 2016|Google, Search Engine Optimisation|

As one of the most innovative companies in the world, Google is often leaving other businesses trailing in its wake. But has it made another update to the way it ranks websites, without bothering to tell anyone? […]

The game of cat and mouse continues for Facebook and AdBlock Plus

By | September 5th, 2016|Facebook, Google, Google AdWords, Google Analytics, Pay Per Click|

Another day, another development in the ongoing feud between Facebook and AdBlock Plus, one of the leading ad-blocking companies. […]

What happens to LinkedIn after the Microsoft takeover?

By | September 2nd, 2016|LinkedIn, News, Social Media, Social Media Ads|

In June, Microsoft purchased LinkedIn for $26.2 billion, sending ripples right through the business world. Now, social media is waiting for the shockwaves of the [...]

Facebook and Whatsapp: a marketing masterstroke, or an invasion of privacy?

By | September 2nd, 2016|DPOM News, Facebook, News, Social Media|

The news that Whatsapp users will have their phone numbers automatically shared with the social networking giant Facebook has split opinion. Some are indifferent about [...]

Facebook launches internet everywhere with Aquila

By | August 11th, 2016|General, Social Media|

Social media giant Facebook has taken another step into the future with an innovative aeroplane offering internet to millions of people who are cut off. [...]

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