Blog Archives

MOUNTAIN VIEW, CA/USA - FEBRUARY 1, 2014: Exterior view of a Google's Googleplex Corporate headquarters. Google is an American multinational corporation specializing in Internet-related services and products.

Google Exec: Google quietly increases ad prices to meet targets.

Post published:28 September 2023
Post category:Blog DPOM News General Google Google AdWords
Reading time:3 mins read

Google has conceded to covertly adjusting its ad auction systems in order to meet financial objectives. Frequently, the search engine modifies the auctions that govern the sale of search ads.…

Are Google Ads Reps Wasting Your Money?

Post published:18 September 2023
Post category:Blog General Google Google AdWords
Reading time:6 mins read

Over the years, many managing Google Ads accounts have noticed a surge in unsolicited contact from individuals claiming to be Google Ads representatives or ‘Google Account Strategists’. These contacts often…

Gearing Up for the Festive Rush: SEO & Google Ads Strategies to Implement Now

Post published:09 September 2023
Post category:Blog Fun General Google Google AdWords Search Engine Optimisation
Reading time:4 mins read

As autumn leaves begin to fall and September settles in, smart businesses are already looking ahead to the festive season. While Christmas might seem a world away, in the realm…

Harnessing the Power of SEO and Google Ads

Post published:18 August 2023
Post category:Blog Google Google AdWords Search Engine Optimisation
Reading time:4 mins read

The digital realm is dynamic, driven by ever-evolving algorithms and consumer behaviours. For small businesses navigating this vast landscape, SEO and Google Ads emerge as two cornerstone strategies. While each…

How Long Does Google Ads Take to Work?

Post published:28 July 2023
Post category:Blog General Google Google AdWords
Reading time:4 mins read

If you're just embarking on your journey with Google Ads, you might be wondering why we often talk about a three-month time frame. This blog post aims to shed some…

small business owner in front of store

Does Google Ads Work for Small Businesses?

Post published:09 June 2023
Post category:Blog General Google Google AdWords
Reading time:4 mins read

As a small business owner, you may be asking yourself, "Do Google Ads really work for small businesses like mine?" The answer, simply put, is yes. Google Ads can be…

Why Aren’t my Google Ads Showing?

Post published:18 May 2023
Post category:Blog General Google Google AdWords
Reading time:4 mins read

Have you ever wondered why your Google Ads aren't appearing as often as you'd like or not showing at all? You're not alone. Many businesses encounter this issue, and the answer usually lies in understanding two crucial Google Ads concepts: Ad Rank and Auction.

How to Avoid Common Google Ads Policy Violations

Post published:18 March 2023
Post category:Blog Google AdWords
Reading time:5 mins read

IntroductionGoogle Ads is an exceptional platform for businesses and marketers to increase their visibility, drive traffic to their websites, and generate sales. However, as a responsible advertiser, it's crucial to…

Why data analysis is a crucial component of Google Ads management.

Post published:27 February 2023
Post category:Blog Google AdWords Google Analytics
Reading time:3 mins read

In today's digital landscape, Google Ads has become an essential tool for businesses to reach their target audience and drive traffic to their website. However, simply setting up a Google…

Johor, Malaysia - Dec 9, 2013: Photo of Google website on a monitor screen. Google Inc. is an American multinational corporation specializing in Internet-related services and products, Dec 9, 2013 in Johor, Malaysia.

Do Performance Max Campaigns Work For Lead Generation?

Post published:27 February 2023
Post category:Blog Google AdWords
Reading time:3 mins read

In today's digital age, businesses are increasingly relying on online advertising to generate leads and increase sales. One popular option for digital marketing is Google Ads, and within that platform,…