Google has performed an update to its Search Console for structured data and rich results, which allows users to provide enhanced reports regarding your event-structured data. The search engine giant…
Google's BERT introduced neural network-based natural language processing to Google's search engine, enabling it to better understand the context and intent of search queries. At their recent I/O event, Google…
This week’s Google I/O event is likely to coincide with a number of algorithm updates that could potentially affect digital marketing strategies. I/O, Google’s annual developer conference, is being held…
Google has announced today that it will begin to phase out the broad match modifier match and expand phrase match. Google’s announcement says: At the heart of Google Ads is…
A significant number of businesses in the UK still don’t use social media as part of their marketing strategy. In 2018, Statista reported that only 68.4% had a social media…
A lot of small businesses have seen revenues shrink recently thanks to the impact of Covid. For a lot of companies, this means that marketing approaches and advertising strategies have…
Without really ranking higher, would you like to get more clicks for your Small Business content from Google? Among the many wonders of SEO is the fact that you don’t…
Creating quality and informative content positions your brand as an expert source of information in the industry. Content marketing is a long-term strategy, and when done right, it can generate…
It’s the most wonderful time of the year! Merry Christmas from the DPOM team. We hope that 2021 is a better year for us all, and with that being said,…
Instagram was once a way to share your favourite photos, but it's now one of the best online marketing tools in the world. So many businesses are now getting noticed…