There are no quick fixes or instant solutions to attracting and retaining customers. Nor is any one customer the same as the next. Even if you have a clearly defined ‘customer avatar’ you surely know that individual choice and decision making are pivotal. All the customer data you can lay your hands on will still draw you back to one […]
It’s never too early to think about Christmas if you want your online store to maximise on seasonal spending. It’s no secret that people spend huge sums on gifts, entertainment and food over the festive season. Estimates suggest that in the UK we splash out around £19.5 billion on Christmas presents, food, drinks, decorations and parties. What’s not so widely […]
Last year, UK eCommerce sales set a new record of 1.49bn, a jump of 7.3% on 2017. Online sales continue to creep up year on year, which is why savvy eCommerce retailers are planning their Black Friday activity now. Consumers are spending more time researching Black Friday deals than ever before, so it’s crucial to have your offers front and […]
Love them or hate them, hashtags are commonly used throughout all social media platforms and are a great tool to help get your social media posts seen by a wider audience online. What Is a Hashtag? A hashtag is a type of metadata used on social media networks including Twitter which allows users to apply dynamic, user-generated tagging into their […]
Does your business struggle to be noticed on social media? As your competitors take advantage of social media platforms to increase their ever-growing marketing strategies, how can your business stand out on social media? Continue reading this blog to find out…
Online presence is important for almost every business and connecting with customers is essential. Customers can now leave feedback and reviews on your products and services through many platforms and collecting positive reviews is very valuable, especially for small businesses, as they act as genuine testimonials.
Many people view social media a noise and brands screaming their name trying to build a presence. The thought of managing your social media can be daunting for some as there’s simply too much that goes into making a success of it with consistently posting content to the right audience.
The world is changing, and marketing is no different! We know that large companies are developing more and more innovative ways to catch our attention. So when it comes to branding your business, can de-branding be the key?
It is well known that Social Media is deeply ingrained in our day to day lives, but it is also important to understand the core principles of Social Media and by not following them what it could result in.