Halloween is just around the corner and this means it is time to get your Halloween campaigns underway. Brands are looking at ways in which they can tap into the Halloween conversation online and maximise their exposure whilst latching onto trending hashtags and driving traffic to their websites.
Last year, UK eCommerce sales set a new record of 1.49bn, a jump of 7.3% on 2017. Online sales continue to creep up year on year, which is why savvy eCommerce retailers are planning their Black Friday activity now. Consumers are spending more time researching Black Friday deals than ever before, so it’s crucial to have your offers front and […]
Did you know that 62% of companies outsource their content marketing? Whether you’re a start-up business or an established company that’s been running for decades, outsourcing your Online Marketing can be daunting. Without a team spearheading your digital strategy, businesses can fall behind and stay on the traditional marketing bandwagon. So why should your business decide to step into the […]
Love them or hate them, hashtags are commonly used throughout all social media platforms and are a great tool to help get your social media posts seen by a wider audience online. What Is a Hashtag? A hashtag is a type of metadata used on social media networks including Twitter which allows users to apply dynamic, user-generated tagging into their […]
Social media has proven to be extremely effective for B2B brands, and customers expect to not only find familiar brands on popular social platforms but to research new ones there too. Here are a few ways to maximise your social media presence as a B2B brand.
The importance of a relevant, crystal clear image to head a piece of content is massive. So much so, that marketers have taken the use of images to the next level in creativity, quality and the use of different formats and publishing platforms.
Trying to increase your organic reach? Has your social media strategy hit a dead end? There are a few ways to overcome these obstacles. The first, if you have the patience and presence of mind, seek help from online marketing experts to devise a fresh and effective Social Media Strategy. Otherwise, you can buy followers on Facebook, Twitter or Instagram […]
We’ve all come to learn that online marketing is centred around customer experience, so it is no surprise that having an actively engaged online presence determines a brand’s success. With this considered it is more important than ever to develop dynamic and personalised digital interactions.