November 16, 2018

How A Small Business Can Utilise Social Media

Social Media is an ever-growing platform that more and more businesses are integrating into their marketing strategies. But, as a small business how can you utilise platforms such as Facebook and Instagram to your advantage? The first step is to create a well-developed plan which includes these rules:
December 12, 2017

Social Media Essentials EVERY Business Should Follow!

Social media is ever evolving but during its evolution, it has become a fundamental part of every business marketing strategy. Whether it’s social selling, content marketing or customer service, social media gives you the opportunity to reach your target audience and build relationships. So now you know social media is the future of your business marketing, I bet you’re now […]
May 31, 2017

Google Chrome Redesign: How To Get The New Layout Early

Google has redesigned the Chrome app, and it is now possible for Android users to test it’s new layout now. Google have decided to make a few tweaks to this new software. They have tweaked the browser’s user interface, making its core features easier to access. The address bar has also been moved from the top of the screen to […]
April 19, 2017

Why Landing Pages Are Needing In Marketing

Firstly, what is a landing page? Simply put, a landing page is a webpage that allows you to capture a visitor’s information through a lead-capture form ( AKA a conversion form) For a landing page to be great, it needs to target a specific audience, such as traffic from that particular business you have. For example, if your company is […]
January 23, 2017

Is Analytics the answer to your creative block?

We’ve all come to learn that online marketing is centred around customer experience, so it is no surprise that having an actively engaged online presence determines a brand’s success. With this considered it is more important than ever to develop dynamic and personalised digital interactions.
December 8, 2016

A New Spin On Digital Advertising?

[fusion_text]The advertising world is very accustomed to change, and big ones at that, but is there a new dawn of advertising about to take over?
July 11, 2016

4 new Pinterest features will help retailers boost online sales

Pinterest has developed four new features that will appeal to online retailers and enable them to boost their web presence, hopefully leading to a growth in sales. The social media platform aims to bring retailers together, making it quicker for customers to find and buy the items they want.
October 29, 2015

AI Is Taking Over: Google’s New RankBrain Algorithm.

  “The future’s not set. There’s no fate but what we make for ourselves.” – John Connor. Terminator 2.   Monday the 26th of October: Judgement day.   It was a Monday like any other… That was until the Google equivalent of Skynet took over… Okay, Okay, I’m being overly dramatic here, working in online marketing, I have to be when […]
September 3, 2015

Google Rebrands and Updates Mobile Search

  You’ll likely have seen the new Google logo. It’s basically a new font that is a bit… Plain. Online Marketers are buzzing with rumours and reasons for the new look. In the same way that Apple updated their icons some some time ago to the more basic and some would say “retro” look, it would seem that Google is going through […]
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