Is Analytics the answer to your creative block?

By | January 23rd, 2017|Content Marketing, Creative, Facebook, General, Google Analytics, Instagram, LinkedIn, Social Media, Social Media Ads, Twitter|

We’ve all come to learn that online marketing is centred around customer experience, so it is no surprise that having an actively engaged online presence determines a brand’s success. With this considered it is more important than ever to develop dynamic and personalised digital interactions. […]

A New Spin On Digital Advertising?

By | December 8th, 2016|Creative, E-Commerce, Fun, General, Uncategorized, Videos|

The advertising world is very accustomed to change, and big ones at that, but is there a new dawn of advertising about to take over? […]

4 new Pinterest features will help retailers boost online sales

By | July 11th, 2016|Branding, Creative, Social Media, Social Media Ads|

Pinterest has developed four new features that will appeal to online retailers and enable them to boost their web presence, hopefully leading to a growth in sales. The social media platform aims to bring retailers together, making it quicker for customers to find and buy the items they want. […]

AI Is Taking Over: Google’s New RankBrain Algorithm.

By | October 29th, 2015|Content Marketing, Creative, Google, Google Penalty, News, Search Engine Optimisation|

  “The future's not set. There’s no fate but what we make for ourselves.” - John Connor. Terminator 2.   Monday the 26th of October: [...]

Google Rebrands and Updates Mobile Search

By | September 3rd, 2015|Branding, Creative, Design, DPOM News, General, Google, Search Engine Optimisation|

  You’ll likely have seen the new Google logo. It’s basically a new font that is a bit… Plain. Online Marketers are buzzing with rumours [...]

Google introducing structured snippet extensions in AdWords

By | August 28th, 2015|Creative, General, Google AdWords, News, Pay Per Click|

Back in March Google introduced dynamic structured snippets, these snippets provided industry specific information (shoe brands for example) on advertisers search ads.  This text however [...]

10 SEO Tips To Improve Natural Rankings & Conversions. (That Anyone Can Do!)

By | July 24th, 2015|Content Marketing, Creative, E-Commerce, General, Google Penalty, Google Webmaster Tools, Search Engine Optimisation, Social Media|

  Instant traffic! Instant sales! Enquiries at their highest ever level: Instantly! Let’s make a few tweaks to your website and become an overnight success! [...]

A Google a Day, A Trivia Game where using Google is Allowed.

By | June 19th, 2015|Branding, Content Marketing, Creative, Google Analytics, News, Social Media|

As always, Google strives to create new and inventive ways to entertain us. A Google a Day, which was launched in 2011, is a play on traditional trivia games. Where traditional trivia games relied on pure brainpower, “A Google a Day” allows you to look up the answer, and the faster you do so, the better! […]

Total Beginner’s Guide to Twitter

By | June 5th, 2015|Content Marketing, Creative, Social Media|

Cats! Beards! Celebrities! Food! Breaking News! Hashtags! Beards! Cats again! So you’re new to Twitter. You may be on Twitter because you feel it’s finally [...]

Google Maps is defaced by online graffiti… but it might be good news for online marketers!

By | April 28th, 2015|Content Marketing, Creative, General, Google Analytics, Search Engine Optimisation, Social Media|

One of the most unique and impressive features of Google’s search engine package is Google Maps. All users have to do is type a location into a search bar, and they can find what they’re looking for on a helpful, easy-to-navigate map. Viewers can also use the tool to get directions from one location to another and to search for amenities (ranging from public transport stops to restaurants and hotels) that are near to a given point on the map. Users can even edit Google Maps in order to add in extra information and make corrections for the benefit of other users. However, this latter piece of functionality has caused them a degree of embarrassment recently. […]

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