October 14, 2020

Tips For eCommerce Holiday SEO

Before the holiday shopping season approaches us, online retailers should be making the necessary amendments to their website and refreshing their content to maximise their organic visibility as interest surges. Amazon’s Prime Day has just gone, but there’s only a month or so before Black Friday is upon us and then Christmas, so there’s still plenty of time to implement […]
July 31, 2020

4 Firms That UNBELIEVABLY Don’t Sell Online!

As shocking as it may seem, there are still some leading brands who don’t sell their products online or via digital marketing methods such as Google Ads or Paid Social Media. Although they may have a website, it’s impossible to purchase from them unless you visit one of their physical stores. A survey carried out in 2019 revealed that 75% […]
March 13, 2020

5 Ways to Get More Visibility for Your Local Business

Being locally visible online is essential. If you don’t appear online, it is likely that your potential customers won’t find your website, resulting in a lower level of traffic and business for your company. An online survey conducted in 2018 says that at least 53% of online users require services or products that are local to them each month and […]
October 8, 2019

eCommerce: Christmas Starts Now!

It’s never too early to think about Christmas if you want your online store to maximise on seasonal spending. It’s no secret that people spend huge sums on gifts, entertainment and food over the festive season. Estimates suggest that in the UK we splash out around £19.5 billion on Christmas presents, food, drinks, decorations and parties. What’s not so widely […]
September 18, 2019

Have you planned for Black Friday yet?

Last year, UK eCommerce sales set a new record of 1.49bn, a jump of 7.3% on 2017. Online sales continue to creep up year on year, which is why savvy eCommerce retailers are planning their Black Friday activity now. Consumers are spending more time researching Black Friday deals than ever before, so it’s crucial to have your offers front and […]
June 13, 2019

B2B: Preparing for the Summer Slowdown

  If you operate in the B2B arena, you’ll know that throughout the year there are spells where business slows, you know it’s coming, it happens every year without fail.
May 16, 2019

Maximise your marketing efforts with the Facebook Pixel

The Facebook advertising platform has grown and expanded over the past few years so much so that businesses of all sizes and industries are now using it to their advantage! As a result,  Facebook developed the Facebook Pixel allowing businesses to gain data and insight into their audience without having to be ‘tech-savvy’.
August 5, 2018

The “Truth” About Social ROI

The social marketing domain is relentless in its hunt for ROI and it all stems from the fact we’re just not advanced enough to know about it. So I’m here to deliver the “truth” about social ROI to add perspective to your strategy. From scheduling social media posts to operating multiple social channels, each with their own audience and behaviours, […]
October 24, 2017

Digital Marketing: How to Succeed this Black Friday

Black Friday is one of the biggest days for shopping in the year, and it is essential to make sure your Digital Marketing campaign has a key strategy to achieve as many targets as you possibly can. On the face of it, this seems like a completely obvious fact. You are always going to want to market your campaign during […]
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