August 5, 2018

The “Truth” About Social ROI

The social marketing domain is relentless in its hunt for ROI and it all stems from the fact we’re just not advanced enough to know about it. So I’m here to deliver the “truth” about social ROI to add perspective to your strategy. From scheduling social media posts to operating multiple social channels, each with their own audience and behaviours, […]
October 24, 2017

Digital Marketing: How to Succeed this Black Friday

Black Friday is one of the biggest days for shopping in the year, and it is essential to make sure your Digital Marketing campaign has a key strategy to achieve as many targets as you possibly can. On the face of it, this seems like a completely obvious fact. You are always going to want to market your campaign during […]
September 18, 2017

How your customer insight can work seamlessly with PPC

If you’ve been running your business for a while, chances are that through your marketing efforts, you’ll have a good understanding of who your customers are. But did you know that you could use that data to create powerful and effective PPC ads which could drive up your conversion rate? A lot of the time, marketers will create adverts based […]
July 25, 2017

SEO and AdWords – Why they are not enough for high-growth businesses

SEO and AdWords: If you want to use the Internet to generate business, chances are, these are the first things that come to mind or the first things proposed to you by an agency / online marketer. For many, SEO and AdWords will generate great returns on an ongoing basis and all will be well in the world for a […]
July 5, 2017

Popular Types of Advertising & Finding One That Suits You Best

A successful advertising campaign will create brand awareness for your products or service and will attract customers and generate sales. There are many areas of advertising to choose from however choosing the best type of advertising for you depends on your goal. Whether you are trying to encourage new customers to buy an existing product or trying to launch a […]
June 21, 2017

Why is Quality Score So Important?

What is Quality Score? Quality Score is a metric that Google uses to determine where advertisers rank how relevant everything is. AdWords functions as an auction, and if the system purely ran on bids, then companies with irrelevant ads could always bid their way to the top. This is why the quality score is a major indicator of the relevance […]
May 9, 2017

Why Might Game End Up As Broke As Blockbuster?

We all know that online marketing has become a critical part of any business’s marketing strategy. But we don’t all get it right, and Game are getting it very wrong. With many of us turning to Steam for its ease or our console online stores it’s more important than ever for Game to up its game when it comes to […]
April 25, 2017

7 Ways to Save Money With Google AdWords

April 11, 2017

Does Remarketing Work, Or Is It a Waste of Time?

Working in PPC, one of the best, most powerful tools we use is remarketing. So it can be quite shocking when people ask “Does remarketing even work or is it just annoying and off-putting for potential customers.” So with the question in mind, I’m going to answer the question: Does remarketing work? Question 1: Does remarketing work? Bottom line yes. […]
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