September 25, 2020

Your Guide To Seasonal Content On Social Media

At the time of writing this blog, Christmas is only 92 days away. I might be getting a bit ahead of myself, but if we’ve learnt anything this year, it’s that it is always better to be prepared! As we prepare for the upcoming festivities of Halloween, Thanksgiving and Christmas here at DPOM, we thought it would be a great […]
August 10, 2020

Online Marketing: Which Path Should Your Business Take?

The simple answer to this question is that your business should be utilising all forms of digital marketing to achieve a coherent strategy and cover all basis. However, for new and smaller businesses, you may not have the budget to branch out to all forms of marketing just yet. With this in mind, I have created a simple guide to […]
July 24, 2020

What’s new to Facebook? Shops, Facebook Watch and Image Presentation

As one of the longest-running, most popular social networks, it’s no surprise that Facebook is always thinking of new ways to keep people connected and to drive business.  Here are some of the new updates that have been in focus over the last few weeks.     Facebook and Instagram Shops While this is not a new feature for many, […]
June 3, 2020

Influencer Marketing: Changing The Way You Market Your Company

The world is changing, and so is the way that businesses market their products. I am sure that you’ve heard the term “Influencer Marketing” once or twice by now and I expect that you’ll be hearing it more and more as we move into the future. While Influencer Marketing is not new to marketers, many businesses are not familiar with […]
April 1, 2020

How are you going to build your Business back up Post Coronavirus?

Make no mistake, we are at war! We are fighting an invisible enemy that can and does strike at any time. The only way to beat it is to follow the guidelines and starve it out because we will win this battle of attrition.   When Will Your Business Recover? That’s all very well but what are your plans for […]
March 13, 2020

5 Ways to Get More Visibility for Your Local Business

Being locally visible online is essential. If you don’t appear online, it is likely that your potential customers won’t find your website, resulting in a lower level of traffic and business for your company. An online survey conducted in 2018 says that at least 53% of online users require services or products that are local to them each month and […]
February 28, 2020

10 Signs Your Social Media Campaign is Failing

Stagnant. Dormant. Lifeless. If these adjectives sum up your current social media performance, then you’ve come to the right place. In an age where everyone, and I mean everyone, including your nan, has a smartphone and access to the internet, there is no reason for your brand to be inactive on social media networks.  So, you’ve taken the facts into […]
January 28, 2020

Facebook shelves plans to introduce ads to WhatsApp

Facebook has reportedly backed off plans to insert ads into WhatsApp. According to The Wall Street Journal, the social media giant has disbanded the team it put together to figure out how to integrate ads into the messaging platform. It’s reported that the team’s work has also been removed from the app’s code. WhatsApp was purchased by Facebook in 2014 […]
December 6, 2019

Google and Facebook take more EU antitrust heat over data collection policies

Google is on the receiving end of another wave of antitrust scrutiny in Europe. A report in Reuters claims that Google must face a detailed examination of the way it collects and uses data, and its shopping comparison engine rivals have submitted a formal complaint to the European Commission (EC) that business practices at Google are in violation of a […]
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