April 7, 2019

Protect Your Ads From Click Fraud With Our New PPC Addition

Recently, we’ve teamed up with the UK’s #1 Click Fraud Protection Service, Click Guardian, to offer our client’s powerful click fraud prevention.
March 26, 2019

8 Reasons Why You Should Invest in Nottingham

Nottingham – you’d be missing out to not invest here! This is a city that has a whole lot going for it, from its business districts and thriving economy, through to its cultural attractions and quality of life. Here are eight reasons why, if you’re starting a business, you should invest in Nottingham:
March 7, 2019

The Importance of Split Testing in Google Ads

Every Google Ads account needs to have ads, landing pages, audiences, keywords and other areas tested regularly. This is called split testing or A/B testing. This helps you to evaluate your campaigns with some slight changes to determine the performance of particular metrics.
February 20, 2019

DPOM commences world domination with second office opening in Nottingham

DPOM’s a proud Skegness business, but even we have big city dreams. That’s why we’re opening a second office in Nottingham, named the top city for small business growth in England. Our birthplace on the Lincolnshire coast is a mere stone’s throw from the arcade we used up all our change in once and the aquarium that does two-for-one sometimes, […]
February 7, 2019

6 PPC Mistakes That Will Cost Your Campaign Money

Are your PPC campaigns spending your money with no return? There are many ways a campaign could be costing you too much money and it is usually down to some easily-missed mistakes. Read our list of Google Ads mistakes to see what may be causing your spend to rise, and also learn how to cut this wasted spend out ASAP!
January 7, 2019

5 Reasons Why You Shouldn’t Search For Your Ads On Google

It’s only natural to wonder what your paid ads would look like when searching for a particular term, where they are placed or whether they are even showing at all. However, this curiosity has the potential to cause harm to your campaigns and is definitely not a wise move. 1. Impressions Searching for your ads will increase the number of […]
December 7, 2018

What PPC Remarketing Can Do For Your Brand

Remarketing gives marketers a chance to reach out to those who have previously visited their website and this is done via banner ads. This means you have another shot at getting a sale or an enquiry!
November 6, 2018

Which Attribution Model Is Best For You?

Choosing the correct attribution model for your business may seem difficult and confusing so it is important that you fully understand the pros and cons of each model. With 6 potential models to choose from, it’s important that you choose the right one that best suits your requirements.
October 2, 2018

Black Friday, Cyber Monday and Festivities.

  Every year Google is impressing on us the importance of being mobile first, the importance of understanding our target audience and their behaviours and the way that their ever-improving automation allows you to take advantage of it.  There’s the new interface and their new responsive ads to implement. All of these new changes could lead the average person to […]