Your Google ad copy is the first thing that your target audience sees when searching for your keywords. It is the first link between you and them and therefore they need to be of the highest quality, engage that user and show brand authority all within the character limit. Here lies the challenge – how do you ensure that your […]
Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage […]
Now we’re in 2020, websites can no longer afford to ignore search engine optimisation! Back in 2019, it was found that 93% of ALL internet experiences start with a search engine and around 39% of eCommerce traffic comes from search which is why you need to be prioritising SEO.
As shocking as it may seem, there are still some leading brands who don’t sell their products online or via digital marketing methods such as Google Ads or Paid Social Media. Although they may have a website, it’s impossible to purchase from them unless you visit one of their physical stores. A survey carried out in 2019 revealed that 75% […]
For years, Google has always been the one that springs to mind when you have a question that needs answering or you’re looking for a product/service. However, everyone seems to forget about, or just simply ignore, Bing. So, let’s take a fair look at both search engines…
As an online business, it is vital to ensure that you are tracking all forms of leads. Whether that be a form submission on your website or a phone call. Overlooking call tracking can be damaging to your account as missing out on a type of conversion discredits the data that you have in front of you. So, now that […]
A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are […]
Facebook has announced up to $100M in cash grants and ad credits across 30 countries to help offset the effects of COVID-19 (Coronavirus). The announcement this week states that up to 30,000 small businesses in 30 countries will be eligible for the grant to help with rent, staffing, operational and marketing costs. Applications will be open soon and for […]