June 14, 2018

Digital Marketing vs Traditional Marketing

Many businesses will pick one form of marketing over the other purely to keep to their budgets, we know a holistic online marketing approach is ultimately required, but which single marketing channel is best for you at this moment? Traditional marketing is a large category that includes many forms of advertising such as newspaper/magazine adverts, television and radio adverts, flyers, […]
May 17, 2018

Adwords Management & App Installations

Apps are extremely popular as I’m sure you’re aware and they can help you with anything from playing the next extremely addictive game (Fortnite, is that you?) or helping maintain a healthy lifestyle by monitoring your food intake using only an app. There’s an app for just about everything. However, apps are extremely big projects for most and it takes […]
May 14, 2018

How to improve your Quality Score with the correct AdWords account structure

Quality Score is Google’s rating of the quality and relevance of your keywords and ads. It is used to determine your CPC and your ad rank in the Adwords auction process. It depends on a number of factors such as the relevance of each keyword to each ad group, landing page quality and relevance, the relevance of your ad text […]
April 30, 2018

Why PPC is Great For All Of Your Marketing Goals.

When it comes to marketing, there are so many options available and deciding on the right choice that is both affordable and profitable is sometimes quite difficult. First, you need to establish what your goal is; sales, traffic or brand awareness. Highlighting your goal can often provide you with a service which is suited to your needs quicker. So, take […]
April 13, 2018

Take Your Mobile App to the Next Level with Social Media!

With over 197 billion app downloads in 2017 it comes as no surprise that more and more businesses are taking a mobile app strategy serious, and even more importantly they are integrating it with their social media. Although the mobile app space is becoming increasingly crowded it has never been so important to make your app stand out from the […]
April 5, 2018

How should you use seasonality to your advantage?

Due to the nature of the AdWords platform, the performance of your campaigns is not set in stone. Data will be forever changing and numbers within your AdWords account will fluctuate naturally, but this is to be expected.
March 25, 2018

Twitter changes their newsfeed: what’s new?

2018 has proven to be a great year for expansion and development of social media but it hasn’t stopped there! During February, Twitter announced that they have made a key change to their newsfeed. It is reported that this change will have an impact on the overall usage of the social media platform. Many business users are beginning to wonder […]
February 10, 2018

Facebook Algorithm Changes: How Will You Be Affected?

During January, Mark Zuckerberg announced new changes to Facebook’s newsfeed. In recent posts published by Facebook, Mark revealed insights into how the face of social media will change. The post described that these changes will have a positive impact on local news and the overall usage of the site. After the release of this news, many active Facebook users began […]
December 12, 2017

Social Media Essentials EVERY Business Should Follow!

Social media is ever evolving but during its evolution, it has become a fundamental part of every business marketing strategy. Whether it’s social selling, content marketing or customer service, social media gives you the opportunity to reach your target audience and build relationships. So now you know social media is the future of your business marketing, I bet you’re now […]