Nottingham – you’d be missing out to not invest here! This is a city that has a whole lot going for it, from its business districts and thriving economy, through to its cultural attractions and quality of life. Here are eight reasons why, if you’re starting a business, you should invest in Nottingham:
Every Google Ads account needs to have ads, landing pages, audiences, keywords and other areas tested regularly. This is called split testing or A/B testing. This helps you to evaluate your campaigns with some slight changes to determine the performance of particular metrics.
DPOM’s a proud Skegness business, but even we have big city dreams. That’s why we’re opening a second office in Nottingham, named the top city for small business growth in England. Our birthplace on the Lincolnshire coast is a mere stone’s throw from the arcade we used up all our change in once and the aquarium that does two-for-one sometimes, […]
Are your PPC campaigns spending your money with no return? There are many ways a campaign could be costing you too much money and it is usually down to some easily-missed mistakes. Read our list of Google Ads mistakes to see what may be causing your spend to rise, and also learn how to cut this wasted spend out ASAP!
It’s only natural to wonder what your paid ads would look like when searching for a particular term, where they are placed or whether they are even showing at all. However, this curiosity has the potential to cause harm to your campaigns and is definitely not a wise move. 1. Impressions Searching for your ads will increase the number of […]
Choosing the correct attribution model for your business may seem difficult and confusing so it is important that you fully understand the pros and cons of each model. With 6 potential models to choose from, it’s important that you choose the right one that best suits your requirements.
Every year Google is impressing on us the importance of being mobile first, the importance of understanding our target audience and their behaviours and the way that their ever-improving automation allows you to take advantage of it. There’s the new interface and their new responsive ads to implement. All of these new changes could lead the average person to […]