Google AdWords
August 15, 2019
Shopping feeds can be very confusing at times so it is no surprise that the majority of advertisers choose not to optimise their product feed. However, if you’re having trouble with your Google Shopping campaign, your shopping feed may be the part that is letting your entire campaign down.
August 9, 2019
Did you know that 62% of companies outsource their content marketing? Whether you’re a start-up business or an established company that’s been running for decades, outsourcing your Online Marketing can be daunting. Without a team spearheading your digital strategy, businesses can fall behind and stay on the traditional marketing bandwagon. So why should your business decide to step into the […]
July 18, 2019
Do you ever look at your campaigns and decide to pause them for a while due to seemingly unsatisfactory performance or to save budget? This may be an easy solution, but it’s not smart. Instead, you should be asking yourself “if I turn this off, will it affect anything else?”.
June 13, 2019
If you operate in the B2B arena, you’ll know that throughout the year there are spells where business slows, you know it’s coming, it happens every year without fail.
June 7, 2019
Recently, Google has rolled out some changes to the Keyword Planner tool in Google Ads. This is a great tool for every digital marketer and it allows you to search for keywords to review specific data in regards to competitions and trends. When working on Google Ads accounts, tools that provide you with an insight into trends, audiences and forecasts […]
May 7, 2019
Google Ads accounts are very complex and there are a huge range of factors that can affect the performance of an advertisers campaign. If your Google Ads account is not delivering the results that you’re looking for, you may be making some of the most common mistakes which can easily be rectified.
May 2, 2019
On logging into Google Ads this morning (2nd May) chance are, you’ll see a yellow banner that warns: Reporting Issue – Google Ads reporting for April 30 and May 1 (Pacific Time) is incorrect. We will update this message when the issue is resolved and the data is corrected. At the time of writing, the specific nature of […]
January 7, 2019
It’s only natural to wonder what your paid ads would look like when searching for a particular term, where they are placed or whether they are even showing at all. However, this curiosity has the potential to cause harm to your campaigns and is definitely not a wise move. 1. Impressions Searching for your ads will increase the number of […]
December 7, 2018
Remarketing gives marketers a chance to reach out to those who have previously visited their website and this is done via banner ads. This means you have another shot at getting a sale or an enquiry!
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