There was a time where the thought of adding broad match keywords to your Google Ads campaigns would make the most seasoned advertiser shiver, and rightly so. Broad match keywords…
This week’s Google I/O event is likely to coincide with a number of algorithm updates that could potentially affect digital marketing strategies. I/O, Google’s annual developer conference, is being held…
Google has announced today that it will begin to phase out the broad match modifier match and expand phrase match. Google’s announcement says: At the heart of Google Ads is…
A lot of small businesses have seen revenues shrink recently thanks to the impact of Covid. For a lot of companies, this means that marketing approaches and advertising strategies have…
Without really ranking higher, would you like to get more clicks for your Small Business content from Google? Among the many wonders of SEO is the fact that you don’t…
It’s the most wonderful time of the year! Merry Christmas from the DPOM team. We hope that 2021 is a better year for us all, and with that being said,…
As many of us agree, Christmas can’t come soon enough this year! Over the past 11 months, we’ve seen a year unlike any other. Businesses have had to change the…
This year has been tough. It has changed business operations as well as the buying habits of customers. Therefore, marketers will have to adjust their strategies to fit the new…
The simple answer to this question is that your business should be utilising all forms of digital marketing to achieve a coherent strategy and cover all basis. However, for new…
So your Google account is live and has been running for a while now. Things are going well, enquiry numbers are up and you’re looking to invest more money into…