CPA, or Cost per Acquisition, has been a contentious topic in the advertising world. Some companies and brands have been losing millions of pounds yearly due to a lack of…
It's the front door to the internet, with 8.5 billion searches a day being carried out through it. As such, Google is the natural place that SMEs look to advertise - not…
Utilising Google Ads can be an excellent way of reaching new consumers and making a name for yourself in what often feels like an overcrowded marketplace. The online sphere can…
In an age when making connections is easier than ever, how do you do this when it comes to your business? One of the most vital parts of starting and…
In the world of digital marketing, you might feel like things can be pretty set in their ways. While innovations do happen, there are certain avenues of advertising that work,…
So you wish to have the best digital marketing work done for your small business. After assessing your resources, talents, and duties, you conclude that it is best to outsource…
As we enter 2022, Google Ads remain one of the most dominant avenues for PPC digital marketing. As such, any news regarding changes to Google Ads is worth paying attention…
There was a time where the thought of adding broad match keywords to your Google Ads campaigns would make the most seasoned advertiser shiver, and rightly so. Broad match keywords…
This week’s Google I/O event is likely to coincide with a number of algorithm updates that could potentially affect digital marketing strategies. I/O, Google’s annual developer conference, is being held…
Google has announced today that it will begin to phase out the broad match modifier match and expand phrase match. Google’s announcement says: At the heart of Google Ads is…