Google AdWords Archives

MOUNTAIN VIEW, CA/USA - FEBRUARY 1, 2014: Exterior view of a Google's Googleplex Corporate headquarters. Google is an American multinational corporation specializing in Internet-related services and products.

Search engine algorithm changes expected at Google I/O

Post published:11 May 2021
Post category:Blog General Google Google AdWords
Reading time:3 mins read

This week’s Google I/O event is likely to coincide with a number of algorithm updates that could potentially affect digital marketing strategies. I/O, Google’s annual developer conference, is being held…

Google Ads: Broad Match Modifier to be phased out

Post published:04 February 2021
Post category:Blog Google AdWords
Reading time:2 mins read

Google has announced today that it will begin to phase out the broad match modifier match and expand phrase match. Google’s announcement says: At the heart of Google Ads is…

3 reasons your small business should hire a digital marketing agency

Post published:21 January 2021
Post category:Blog Google AdWords Google Analytics Search Engine Optimisation Social Media
Reading time:3 mins read

A lot of small businesses have seen revenues shrink recently thanks to the impact of Covid. For a lot of companies, this means that marketing approaches and advertising strategies have…

3 tips to earn more clicks from Google search.

Post published:21 January 2021
Post category:Blog Google AdWords Pay Per Click Search Engine Optimisation
Reading time:2 mins read

Without really ranking higher, would you like to get more clicks for your Small Business content from Google? Among the many wonders of SEO is the fact that you don’t…

Digital Marketing – What can we learn from 2020

Post published:25 December 2020
Post category:Blog Branding Content Marketing Creative Design E-Commerce Facebook Google Google AdWords Google Analytics Instagram LinkedIn Pay Per Click Search Engine Optimisation Social Media Social Media Ads Twitter
Reading time:7 mins read

It’s the most wonderful time of the year! Merry Christmas from the DPOM team. We hope that 2021 is a better year for us all, and with that being said,…

Mountain View, California, USA - August 15, 2016: Google sign on one of the Google buildings. Exterior view of a Google headquarters building. Google is specializing in Internet services

Small Business 101: Marketing Trends to consider during Black Friday, Cyber Monday & Christmas

Post published:12 November 2020
Post category:Blog Branding Content Marketing E-Commerce Facebook Google Google AdWords Google Analytics Instagram LinkedIn Pay Per Click Search Engine Optimisation Social Media Social Media Ads Twitter
Reading time:7 mins read

As many of us agree, Christmas can’t come soon enough this year! Over the past 11 months, we’ve seen a year unlike any other. Businesses have had to change the…

Sankt-Petersburg, Russia, August 31, 2018: Google Ads AdWords application icon on Apple iPhone X screen close-up. Google Ad Words icon. Google ads Adwords application. Social media network

2021 digital marketing trends

Post published:30 October 2020
Post category:Blog Content Marketing Facebook Google Google AdWords Instagram LinkedIn Pay Per Click Search Engine Optimisation Social Media Social Media Ads Twitter
Reading time:2 mins read

This year has been tough. It has changed business operations as well as the buying habits of customers. Therefore, marketers will have to adjust their strategies to fit the new…

Paris, France - January 03, 2017 : Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based on keywords.

Online Marketing: Which Path Should Your Business Take?

Post published:10 August 2020
Post category:Blog Content Marketing Facebook Google Google AdWords Google Analytics Instagram LinkedIn Pay Per Click Search Engine Optimisation Social Media Social Media Ads Twitter
Reading time:8 mins read

The simple answer to this question is that your business should be utilising all forms of digital marketing to achieve a coherent strategy and cover all basis. However, for new…

Simferopol, Russia - June 22, 2014: Google biggest Internet search engine. Google.com domain was registered September 15, 1997.

3 Techniques To Help You Cut Out Wasted Spend In Your Google Ads Campaigns

Post published:17 July 2020
Post category:Blog Google Google AdWords Google Analytics Pay Per Click
Reading time:6 mins read

So your Google account is live and has been running for a while now. Things are going well, enquiry numbers are up and you’re looking to invest more money into…

Diverse People in a Seminar About Digital Marketing

Google Offers Ad Credits for SME’s During COVID-19

Post published:01 May 2020
Post category:Blog General Google Google AdWords Pay Per Click
Reading time:4 mins read

More and more people are reaching out to Google to ask them what they are planning to do to help small and medium businesses and, finally, Google have answered!

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