July 4, 2018

Statistical Significance & A/B Testing

  Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what service you provide, there is always a requirement to generate as many leads/sales as possible from whatever traffic volume you have coming to your site. Something that I think needs […]
December 21, 2017

Kickstart your PPC campaigns ready for 2018

With 2018 fast approaching a lot of us are preparing for some well deserved time off or maybe preparing for a holiday over the festive period. Others, on the other hand, have prepared or are preparing to hit 2018 head-on by providing their campaign with an ‘MOT’ and we’re going to explain why these types of self-audits need to be […]
September 5, 2017

The importance of PPC for SMEs

For those unfamiliar with its existence or usage, it may seem like a lofty claim when we say that PPC is essential to small business success, but it’s an argument we’re convinced of. A vital component in any complete and well-thought out digital marketing campaign, it offers some truly fantastic opportunities to grow your online business quickly, efficiently, and profitably.
August 2, 2017

Effective Twitter strategies for the B2B marketer

Twitter is a great place for direct-to-consumer companies to develop and grow their client bases. But your business could also benefit from this platform which is all too often overlooked by business-to-business marketers. 
July 7, 2017

Why Your Conversion Figures in Adwords Are Telling You Lies (Kind of)!

Google Adwords. It’s a platform that continues to give businesses the opportunity to show their adverts to their potential customers at their time of need. It’s simply brilliant and when managed correctly, it can be highly profitable. So, you’ve got yourself an Adwords account that has conversion tracking (I hope) and you’re seeing conversion numbers or total conversion values giving […]
January 23, 2017

Is Analytics the answer to your creative block?

We’ve all come to learn that online marketing is centred around customer experience, so it is no surprise that having an actively engaged online presence determines a brand’s success. With this considered it is more important than ever to develop dynamic and personalised digital interactions.
September 5, 2016

The game of cat and mouse continues for Facebook and AdBlock Plus

Another day, another development in the ongoing feud between Facebook and AdBlock Plus, one of the leading ad-blocking companies.
June 20, 2016

Google celebrates My Account’s birthday

Google recently heralded the first birthday of its My Account feature, which provides account holders with settings for many aspects of activity on the platform, including Gmail and Google Plus.
January 14, 2016

There Was A Big Algorithm Update Last Weekend (But It Wasn’t Penguin)

  So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda update. Google representatives have since confirmed that last weekend saw a huge core algorithm update but it was not the Penguin algorithm that SEO professionals have been expecting since pre […]
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