Statistical Significance & A/B Testing
MOUNTAIN VIEW, CA/USA - FEBRUARY 1, 2014: Exterior view of a Google's Googleplex Corporate headquarters. Google is an American multinational corporation specializing in Internet-related services and products.

Statistical Significance & A/B Testing

  Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what…

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The importance of PPC for SMEs
MOUNTAIN VIEW, CA/USA - FEBRUARY 1, 2014: Exterior view of a Google's Googleplex Corporate headquarters. Google is an American multinational corporation specializing in Internet-related services and products.

The importance of PPC for SMEs

For those unfamiliar with its existence or usage, it may seem like a lofty claim when we say that PPC is essential to small business success, but it’s an argument we’re convinced of. A vital component in any complete and well-thought out digital marketing campaign, it offers some truly fantastic opportunities to grow your online business quickly, efficiently, and profitably. (more…)

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Effective Twitter strategies for the B2B marketer
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Effective Twitter strategies for the B2B marketer

Twitter is a great place for direct-to-consumer companies to develop and grow their client bases. But your business could also benefit from this platform which is all too often overlooked by business-to-business marketers.  (more…)

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Why Your Conversion Figures in Adwords Are Telling You Lies (Kind of)!

Google Adwords. It’s a platform that continues to give businesses the opportunity to show their adverts to their potential customers at their time of need. It’s simply brilliant and when managed correctly, it can be highly profitable. So, you’ve got yourself an Adwords account that has conversion tracking (I hope) and you’re seeing conversion numbers or total conversion values giving you the full picture in relation to your return on ad spend right? (more…)

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Is Analytics the answer to your creative block?
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Is Analytics the answer to your creative block?

We’ve all come to learn that online marketing is centred around customer experience, so it is no surprise that having an actively engaged online presence determines a brand’s success. With this considered it is more important than ever to develop dynamic and personalised digital interactions. (more…)

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The game of cat and mouse continues for Facebook and AdBlock Plus
Sankt-Petersburg, Russia, August 31, 2018: Google Ads AdWords application icon on Apple iPhone X screen close-up. Google Ad Words icon. Google ads Adwords application. Social media network

The game of cat and mouse continues for Facebook and AdBlock Plus

Another day, another development in the ongoing feud between Facebook and AdBlock Plus, one of the leading ad-blocking companies. (more…)

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Google celebrates My Account’s birthday
Digital marketing concept infographics vector background. Word cloud with online advertising keywords and managers analysing data preparing strategy or campaign. Eps10 vector illustration.

Google celebrates My Account’s birthday

Google recently heralded the first birthday of its My Account feature, which provides account holders with settings for many aspects of activity on the platform, including Gmail and Google Plus. (more…)

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There Was A Big Algorithm Update Last Weekend (But It Wasn’t Penguin)
Digital marketing concept infographics vector background. Word cloud with online advertising keywords and managers analysing data preparing strategy or campaign. Eps10 vector illustration.

There Was A Big Algorithm Update Last Weekend (But It Wasn’t Penguin)

  So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda…

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Google’s Top Trends From the UK in 2015
KIEV, UKRAINE - AUGUST 22, 2015:Collection of popular social media logos printed on paper:Facebook, Twitter, Google Plus, Instagram, Pinterest, Skype, YouTube, Linkedin and others on wooden background

Google’s Top Trends From the UK in 2015

  It’s that time of the year when Google releases its top trends of the year and 2015 makes me feel… old. Mostly because I would have to Google search…

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