January 14, 2016

There Was A Big Algorithm Update Last Weekend (But It Wasn’t Penguin)

  So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda update. Google representatives have since confirmed that last weekend saw a huge core algorithm update but it was not the Penguin algorithm that SEO professionals have been expecting since pre […]
December 3, 2015

Mysterious “Phantom 3” Google Algorithm Update

The SEO world is always awash with theories and hunches about Google algorithm updates, the dates they are to take place and sometimes the dates that *we think* they actually took place but were not officially announced.  In the past, Google has been very tight lipped about the expected launch dates for updates and often made an official announcement a few […]
November 19, 2015

Google Penguin Update 2015: Are You Ready?

  Google Penguin, you should have heard of it by now, it’s kind of a big deal. It’s the algorithm responsible for links and it has been behind the changing landscape of modern SEO when it comes to trying to falsely inflate rankings and authority by buying links, creating low value links, spamming links and generally gaming the link system […]
October 13, 2015

How do I Measure SEO Results? It’s not rankings!

It’s not rankings? Sounds ridiculous doesn’t it? After all, it’s completely logical to assume that the higher you rank for your “key terms” the more traffic you’ll get right? Wrong. Fact. I know what you’re thinking: “STOP! This is wrong! You’re an SEO, your job is do deliver high rankings, what is this rubbish you speak?!” No, my job isn’t […]
August 28, 2015

Adwords & SEO: Working Together

  A lot of the time, online business owners think of running Google Adwords OR making effort towards SEO: One OR the other but not both together. This is often because of budget constraints or the need to see a quick ROI  so the business owner cannot wait for the long term results that you typically see with SEO… When it’s […]
August 20, 2015

SEO Check List

  Let’s keep this brief: You are looking for an SEO professional to manage your account, drive sales / enquiries and traffic to your website as a long term plan, to ensure you are seeing a good return of investment online… But you don’t know the right questions to ask. There are lots of companies out there, so who do […]
July 24, 2015

10 SEO Tips To Improve Natural Rankings & Conversions. (That Anyone Can Do!)

  Instant traffic! Instant sales! Enquiries at their highest ever level: Instantly! Let’s make a few tweaks to your website and become an overnight success! *Everyone Cheers* There is a common misconception that there is a secret formula to “owning the internet” and dominating the first page of results.. In recent years of SEO, this is a half-truth at best. […]
June 18, 2015

Mysterious Google Algorithm Update On 17/06/2015

It was a cold, dark night. The wind whistled through the trees and the sky in the distance was purest black. A storm was approaching.  Somewhere in the distance a caterwauling could be heard; But was it the sound of a penguin or a panda? … Well, neither actually. I just thought I’d start with an intro that was more […]
June 18, 2015

Why You’re NOT using PPC Marketing

  Many businesses have had a dabble into Pay-per-Click marketing and many have come away feeling cheated that it didn’t work for them. As most successful companies know, it does work and works very well, so how come the difference in opinion? The reason PPC doesn’t work for everyone is usually a combination of reasons which can include, • Too […]
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