The social marketing domain is relentless in its hunt for ROI and it all stems from the fact we’re just not advanced enough to know about it. So I’m here to deliver the “truth” about social ROI to add perspective to your strategy. From scheduling social media posts to operating multiple social channels, each with their own audience and behaviours, […]
Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what service you provide, there is always a requirement to generate as many leads/sales as possible from whatever traffic volume you have coming to your site. Something that I think needs […]
Apps are extremely popular as I’m sure you’re aware and they can help you with anything from playing the next extremely addictive game (Fortnite, is that you?) or helping maintain a healthy lifestyle by monitoring your food intake using only an app. There’s an app for just about everything. However, apps are extremely big projects for most and it takes […]
With 2018 fast approaching a lot of us are preparing for some well deserved time off or maybe preparing for a holiday over the festive period. Others, on the other hand, have prepared or are preparing to hit 2018 head-on by providing their campaign with an ‘MOT’ and we’re going to explain why these types of self-audits need to be […]
This is perhaps one of the most important practices required when working agency side, particularly in an industry where high amounts of responsibility are given to you from your client base. There is a sense of wanting to dive straight into the campaign’s data and start cutting away at the cost per lead for your client, but if you leave […]
As one of the most popular forms of digital advertising, everyone and their mother has a basic understanding of PPC, with Google AdWords being the most well-known platform. Offering fantastic results, ongoing campaigns and an increase in site traffic, there’s a lot of general positives associated with utilising PPC for any business. It might seem that PPC is only an […]
SEO is one of the biggest buzzwords in digital marketing at the moment, with nearly all successful big brand businesses now having specific in-company employees working on SEO, from website copy through to blog posts, on a daily basis. For organic advertising, SEO is vital – but it’s more of a long game than it may first appear.
If you are an online retailer or company marketing online in either the UK or US, you might already know how congested the marketplace can be. Even so, intelligent PPC campaigns can go a long way to providing the backbone for marketing initiatives which keep visitors rolling in, enquiries high and sales consistent.