Understanding the cost of Google Ads can be a complex affair, but it's crucial for small businesses seeking to maximise their digital marketing efforts. In essence, the cost is not…
Google has conceded to covertly adjusting its ad auction systems in order to meet financial objectives. Frequently, the search engine modifies the auctions that govern the sale of search ads.…
Over the years, many managing Google Ads accounts have noticed a surge in unsolicited contact from individuals claiming to be Google Ads representatives or ‘Google Account Strategists’. These contacts often…
As autumn leaves begin to fall and September settles in, smart businesses are already looking ahead to the festive season. While Christmas might seem a world away, in the realm…
The digital realm is dynamic, driven by ever-evolving algorithms and consumer behaviours. For small businesses navigating this vast landscape, SEO and Google Ads emerge as two cornerstone strategies. While each…
If you're just embarking on your journey with Google Ads, you might be wondering why we often talk about a three-month time frame. This blog post aims to shed some…
As a small business owner, you may be asking yourself, "Do Google Ads really work for small businesses like mine?" The answer, simply put, is yes. Google Ads can be…
Have you ever wondered why your Google Ads aren't appearing as often as you'd like or not showing at all? You're not alone. Many businesses encounter this issue, and the answer usually lies in understanding two crucial Google Ads concepts: Ad Rank and Auction.
What are impressions on Google ads? If you are running a Google Ads campaign, you would’ve likely spotted a plethora of different analytical metrics on your Google Ads dashboard. With…
Google has performed an update to its Search Console for structured data and rich results, which allows users to provide enhanced reports regarding your event-structured data. The search engine giant…