November 12, 2020

Small Business 101: Marketing Trends to consider during Black Friday, Cyber Monday & Christmas

As many of us agree, Christmas can’t come soon enough this year! Over the past 11 months, we’ve seen a year unlike any other. Businesses have had to change the way they operate and market, and customers have changed the way that they engage and shop. So with this in mind, how can you be prepared for Black Friday, Cyber […]
November 6, 2020

How to craft a social media strategy that works for you

Social media is regarded by many as the ultimate marketing tool. And, while this can very well be the case if used effectively, it requires a great amount of careful thought, consideration and planning for its full potential to be adequately exploited. It is worth noting right at the beginning of this article that social media is not quite as […]
October 30, 2020

2021 digital marketing trends

This year has been tough. It has changed business operations as well as the buying habits of customers. Therefore, marketers will have to adjust their strategies to fit the new normal. Here are some 2021 marketing predictions that you should look out for.   2020 content Unfortunately, we will not be leaving the effects of this year in 2020. The […]
October 21, 2020

5 Reasons Why Businesses Should Embrace Influencer Marketing

Influencer marketing has been referred to as the future of marketing, and we can see why. This industry is rapidly growing, with more prominent brands utilising influencers to market their products and services. Due to the high amount of trust influencers have built with their followers, their advice is readily accepted. If you have bought a product from your favourite […]
September 25, 2020

Your Guide To Seasonal Content On Social Media

At the time of writing this blog, Christmas is only 92 days away. I might be getting a bit ahead of myself, but if we’ve learnt anything this year, it’s that it is always better to be prepared! As we prepare for the upcoming festivities of Halloween, Thanksgiving and Christmas here at DPOM, we thought it would be a great […]
August 10, 2020

Online Marketing: Which Path Should Your Business Take?

The simple answer to this question is that your business should be utilising all forms of digital marketing to achieve a coherent strategy and cover all basis. However, for new and smaller businesses, you may not have the budget to branch out to all forms of marketing just yet. With this in mind, I have created a simple guide to […]
July 3, 2020

A simple guide to LinkedIn Advertising

When you think about Marketing and Social Media Advertising, LinkedIn may be a platform that skips your mind. Often when you start to look into Social Media Advertising, the giant that is Facebook will be your go-to. However, for many businesses, LinkedIn is where you should be investing your money.    What types of businesses should invest in LinkedIn Advertising […]
June 3, 2020

Influencer Marketing: Changing The Way You Market Your Company

The world is changing, and so is the way that businesses market their products. I am sure that you’ve heard the term “Influencer Marketing” once or twice by now and I expect that you’ll be hearing it more and more as we move into the future. While Influencer Marketing is not new to marketers, many businesses are not familiar with […]
April 1, 2020

How are you going to build your Business back up Post Coronavirus?

Make no mistake, we are at war! We are fighting an invisible enemy that can and does strike at any time. The only way to beat it is to follow the guidelines and starve it out because we will win this battle of attrition.   When Will Your Business Recover? That’s all very well but what are your plans for […]
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