November 12, 2020

Small Business 101: Marketing Trends to consider during Black Friday, Cyber Monday & Christmas

As many of us agree, Christmas can’t come soon enough this year! Over the past 11 months, we’ve seen a year unlike any other. Businesses have had to change the way they operate and market, and customers have changed the way that they engage and shop. So with this in mind, how can you be prepared for Black Friday, Cyber […]
October 30, 2020

2021 digital marketing trends

This year has been tough. It has changed business operations as well as the buying habits of customers. Therefore, marketers will have to adjust their strategies to fit the new normal. Here are some 2021 marketing predictions that you should look out for.   2020 content Unfortunately, we will not be leaving the effects of this year in 2020. The […]
October 14, 2020

Tips For eCommerce Holiday SEO

Before the holiday shopping season approaches us, online retailers should be making the necessary amendments to their website and refreshing their content to maximise their organic visibility as interest surges. Amazon’s Prime Day has just gone, but there’s only a month or so before Black Friday is upon us and then Christmas, so there’s still plenty of time to implement […]
October 7, 2020

Google Ads Vs Facebook Ads

When it comes to digital marketing, business owners are spoilt for choice. However, deciding on which platform they should market their businesses on can be a daunting task. To help you make a more informed decision, we will be looking at two of the biggest platforms of digital advertising, Google and Facebook.   Google Ads: Paid Search This is a […]
September 11, 2020

Christmas Predictions For 2020

Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage […]
August 10, 2020

Online Marketing: Which Path Should Your Business Take?

The simple answer to this question is that your business should be utilising all forms of digital marketing to achieve a coherent strategy and cover all basis. However, for new and smaller businesses, you may not have the budget to branch out to all forms of marketing just yet. With this in mind, I have created a simple guide to […]
July 17, 2020

3 Techniques To Help You Cut Out Wasted Spend In Your Google Ads Campaigns

So your Google account is live and has been running for a while now. Things are going well, enquiry numbers are up and you’re looking to invest more money into the campaigns as a result but before you do that you need to establish whether or not you’re wasting spend anywhere in your campaigns at the moment. Maybe you’re spending […]
July 10, 2020

Google vs. Bing – Who’s The Real Winner?

For years, Google has always been the one that springs to mind when you have a question that needs answering or you’re looking for a product/service. However, everyone seems to forget about, or just simply ignore, Bing. So, let’s take a fair look at both search engines…
May 1, 2020

Google Offers Ad Credits for SME’s During COVID-19

More and more people are reaching out to Google to ask them what they are planning to do to help small and medium businesses and, finally, Google have answered!
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