Pay Per Click

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DPOM Awarded Google Premier Partner Status

By | January 5th, 2017|DPOM News, General, Google AdWords, Pay Per Click|

We’re proud to announce that we’ve officially become a ‘Google Premier Partner'! What is a Google Premier Partner? 'Google Premier Partner' Status recognises exemplary performance in [...]

Surviving the Festive Period With AdWords

By | December 15th, 2016|E-Commerce, General, Google, Google AdWords, Pay Per Click|

The Christmas season can be very confusing for advertisers, but it is important to remain cool, calm and collected – it will be over soon! Each industry will be influenced in different ways and have their own individual issue as the season approaches, but for everybody, being prepared is essential. […]

Jingle Bells, Jingle Bells Dpom all the way!

By | December 1st, 2016|E-Commerce, Events, Fun, General, Google AdWords, News, Pay Per Click|

Christmas time is here!! The 4 words that can divide a country, neighbourhoods and possibly even family, when is it too early to start getting [...]

Black Friday is about to take over! How can E-commerce compete?

By | November 24th, 2016|E-Commerce, General, Google AdWords, Pay Per Click|

Black Friday has a clutch on the consumer world. Deals after deals are being flung out from the arms of businesses all over the world, aiming to capitalise on the biggest day of the calendar year as the Christmas season starts ringing its bells. […]

The Importance of a Great Landing Page

By | November 16th, 2016|Design, General, Google, Google AdWords, Pay Per Click|

The quality of your landing page is extremely important; it can be crucial to the success of your business. In an ideal world, people will be lead to your website and convert every time. However, this is not always the case.  […]

How Do Negative Keywords Improve Your Campaign?

By | October 26th, 2016|General, Google, Google AdWords, Pay Per Click|

The evolution of digital marketing has developed rapidly over the years. Throughout growth in the industry, there is one thing that can be said for [...]

Google showcases new AdWords innovations

By | October 6th, 2016|General, Google, Google AdWords, Pay Per Click|

Google has revealed some of the latest innovations which its AdWords team have been busy on in recent months. AdWords used the SMX East event in New York this week to reveal improvements to its remarketing lists for search ads (RLSA) and Customer Match products. It has claimed the developments will help businesses engage consumers in the critical “I-want-to-know, I-want-to-go, I-want-to-buy moments.” […]

The game of cat and mouse continues for Facebook and AdBlock Plus

By | September 5th, 2016|Facebook, Google, Google AdWords, Google Analytics, Pay Per Click|

Another day, another development in the ongoing feud between Facebook and AdBlock Plus, one of the leading ad-blocking companies. […]

How the UK summer affects AdWords PPC performance.

By | July 25th, 2016|General, Google AdWords, Pay Per Click|

Every summer, most companies experience a traditional decrease in sales and enquiries (conversions), and some are at a loss to explain what’s happening. Conversion rates [...]

10 Hard Truths – Why Google AdWords Doesn’t Work For Everyone

By | July 22nd, 2016|Google AdWords, Pay Per Click|

As an Agency Director, I've worked with a vast cross section of companies when it comes to Google AdWords. We've had great success too: We're [...]

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