Digital Marketing – What can we learn from 2020

It’s the most wonderful time of the year! Merry Christmas from the DPOM team. We hope that 2021 is a better year for us all, and with that being said,…

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Small Business 101: Marketing Trends to consider during Black Friday, Cyber Monday & Christmas
Mountain View, California, USA - August 15, 2016: Google sign on one of the Google buildings. Exterior view of a Google headquarters building. Google is specializing in Internet services

Small Business 101: Marketing Trends to consider during Black Friday, Cyber Monday & Christmas

As many of us agree, Christmas can’t come soon enough this year! Over the past 11 months, we’ve seen a year unlike any other. Businesses have had to change the…

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2021 digital marketing trends
Sankt-Petersburg, Russia, August 31, 2018: Google Ads AdWords application icon on Apple iPhone X screen close-up. Google Ad Words icon. Google ads Adwords application. Social media network

2021 digital marketing trends

This year has been tough. It has changed business operations as well as the buying habits of customers. Therefore, marketers will have to adjust their strategies to fit the new…

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Tips For eCommerce Holiday SEO
WEB ONLINE INTERNET TECHNOLOGY AND DIGITAL MARKETING CONCEPT

Tips For eCommerce Holiday SEO

Before the holiday shopping season approaches us, online retailers should be making the necessary amendments to their website and refreshing their content to maximise their organic visibility as interest surges.

Amazon’s Prime Day has just gone, but there’s only a month or so before Black Friday is upon us and then Christmas, so there’s still plenty of time to implement all the tips and techniques within this blog so that you don’t miss out! (more…)

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Google Ads Vs Facebook Ads
Digital marketing concept infographics vector background. Word cloud with online advertising keywords and managers analysing data preparing strategy or campaign. Eps10 vector illustration.

Google Ads Vs Facebook Ads

When it comes to digital marketing, business owners are spoilt for choice. However, deciding on which platform they should market their businesses on can be a daunting task. To help…

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Christmas Predictions For 2020
Online Marketing Strategy Branding Commerce Advertising Concept

Christmas Predictions For 2020

Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage of these times. (more…)

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Online Marketing: Which Path Should Your Business Take?
Paris, France - January 03, 2017 : Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based on keywords.

Online Marketing: Which Path Should Your Business Take?

The simple answer to this question is that your business should be utilising all forms of digital marketing to achieve a coherent strategy and cover all basis. However, for new…

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3 Techniques To Help You Cut Out Wasted Spend In Your Google Ads Campaigns
Simferopol, Russia - June 22, 2014: Google biggest Internet search engine. Google.com domain was registered September 15, 1997.

3 Techniques To Help You Cut Out Wasted Spend In Your Google Ads Campaigns

So your Google account is live and has been running for a while now. Things are going well, enquiry numbers are up and you’re looking to invest more money into…

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