June 14, 2018

Digital Marketing vs Traditional Marketing

Many businesses will pick one form of marketing over the other purely to keep to their budgets, we know a holistic online marketing approach is ultimately required, but which single marketing channel is best for you at this moment? Traditional marketing is a large category that includes many forms of advertising such as newspaper/magazine adverts, television and radio adverts, flyers, […]
May 17, 2018

Adwords Management & App Installations

Apps are extremely popular as I’m sure you’re aware and they can help you with anything from playing the next extremely addictive game (Fortnite, is that you?) or helping maintain a healthy lifestyle by monitoring your food intake using only an app. There’s an app for just about everything. However, apps are extremely big projects for most and it takes […]
May 14, 2018

How to improve your Quality Score with the correct AdWords account structure

Quality Score is Google’s rating of the quality and relevance of your keywords and ads. It is used to determine your CPC and your ad rank in the Adwords auction process. It depends on a number of factors such as the relevance of each keyword to each ad group, landing page quality and relevance, the relevance of your ad text […]
December 21, 2017

Kickstart your PPC campaigns ready for 2018

With 2018 fast approaching a lot of us are preparing for some well deserved time off or maybe preparing for a holiday over the festive period. Others, on the other hand, have prepared or are preparing to hit 2018 head-on by providing their campaign with an ‘MOT’ and we’re going to explain why these types of self-audits need to be […]
October 24, 2017

Digital Marketing: How to Succeed this Black Friday

Black Friday is one of the biggest days for shopping in the year, and it is essential to make sure your Digital Marketing campaign has a key strategy to achieve as many targets as you possibly can. On the face of it, this seems like a completely obvious fact. You are always going to want to market your campaign during […]
October 23, 2017

Opening the door to the world: How PPC works internationally

If you are an online retailer or company marketing online in either the UK or US, you might already know how congested the marketplace can be. Even so, intelligent PPC campaigns can go a long way to providing the backbone for marketing initiatives which keep visitors rolling in, enquiries high and sales consistent.
October 11, 2017

PPC industry overreacts, as per usual

As I blogged about here, AdWords recently announced they will start allowing an overspend of 2x your daily budget, rather than 20%. As per usual, the PPC industry went into panic mode (clearly assuming Google did this without any proper thought or logic or worse, as some sort of conspiracy.) PPC ‘professionals’ immediately took to Twitter protesting: “We set budgets […]
October 10, 2017

Why is PPC so important for eCommerce businesses?

If you have a successful eCommerce business, there is a strong chance you have a great website, which is not only visually appealing and simple to use, but is also full of fantastic products. It is important to keep attracting new customers to your website. If you have strong traffic at the moment you probably have great search engine optimisation. […]
October 5, 2017

Google can now spend 2X your daily AdWords budget

Starting yesterday (this was announced last night!) AdWords campaigns will be able to spend 2x your daily budget. This means, on days with “lots of high-quality traffic” your costs could be double your daily budget. Don’t worry though! Google assures us that you’ll never spend over your monthly budget and any overspend will be met with underspend on other days. […]