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Pay Per Click

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Understanding CPA: The most important advertising metric

Understanding CPA: The most important advertising metric

  • Post published:28 June 2022
  • Post category:Blog/Google AdWords/Pay Per Click
  • Reading time:5 mins read

CPA, or Cost per Acquisition, has been a contentious topic in the advertising world. Some companies and brands have been losing millions of pounds yearly due to a lack of…

Continue Reading Understanding CPA: The most important advertising metric
Common errors with Google ads

Common errors with Google ads

  • Post published:28 May 2022
  • Post category:Blog/Google AdWords/Pay Per Click
  • Reading time:5 mins read

It's the front door to the internet, with 8.5 billion searches a day being carried out through it. As such, Google is the natural place that SMEs look to advertise - not…

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Navigating Google’s 3-strike rule

Navigating Google’s 3-strike rule

  • Post published:16 May 2022
  • Post category:Blog/Google AdWords/Pay Per Click
  • Reading time:5 mins read

Utilising Google Ads can be an excellent way of reaching new consumers and making a name for yourself in what often feels like an overcrowded marketplace. The online sphere can…

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How to improve your SME’s website to attract customers

How to improve your SME’s website to attract customers

  • Post published:29 April 2022
  • Post category:Blog/Google AdWords/Pay Per Click
  • Reading time:5 mins read

In an age when making connections is easier than ever, how do you do this when it comes to your business? One of the most vital parts of starting and…

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Why you should consider Bing Ads for your small business

Why you should consider Bing Ads for your small business

  • Post published:28 April 2022
  • Post category:Blog/Google AdWords/Pay Per Click
  • Reading time:5 mins read

In the world of digital marketing, you might feel like things can be pretty set in their ways. While innovations do happen, there are certain avenues of advertising that work,…

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Google Ads News, February 2022

Google Ads News, February 2022

  • Post published:16 February 2022
  • Post category:Blog/Google AdWords/Pay Per Click
  • Reading time:4 mins read

As we enter 2022, Google Ads remain one of the most dominant avenues for PPC digital marketing. As such, any news regarding changes to Google Ads is worth paying attention…

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10 ways to increase the profitability of your small business

10 ways to increase the profitability of your small business

  • Post published:16 February 2022
  • Post category:Blog/Pay Per Click/Search Engine Optimisation/Social Media
  • Reading time:5 mins read

The key purpose of a small business is to maximise profits for its owner. Some conventional wisdom says increasing sales is the most effective way to increase profits. But there’s…

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Give Broad Match Keywords Another Try!

Give Broad Match Keywords Another Try!

  • Post published:03 June 2021
  • Post category:Blog/Google AdWords/Pay Per Click
  • Reading time:4 mins read

There was a time where the thought of adding broad match keywords to your Google Ads campaigns would make the most seasoned advertiser shiver, and rightly so. Broad match keywords…

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3 tips to earn more clicks from Google search.

3 tips to earn more clicks from Google search.

  • Post published:21 January 2021
  • Post category:Blog/Google AdWords/Pay Per Click/Search Engine Optimisation
  • Reading time:2 mins read

Without really ranking higher, would you like to get more clicks for your Small Business content from Google? Among the many wonders of SEO is the fact that you don’t…

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A content marketing guide

A content marketing guide

  • Post published:01 January 2021
  • Post category:Blog/Content Marketing/E-Commerce/Google/Pay Per Click/Search Engine Optimisation
  • Reading time:3 mins read

Creating quality and informative content positions your brand as an expert source of information in the industry. Content marketing is a long-term strategy, and when done right, it can generate…

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  • Case Studies
  • Pay Per Click
  • Search Engine Optimisation
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  • Strategy & Consulting

Find out about the latest trends, insights and tips from our digital marketing experts.

…

  • Understanding CPA: The most important advertising metric 28 June 2022
  • Common errors with Google ads 28 May 2022
  • Navigating Google’s 3-strike rule 16 May 2022

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