CPA, or Cost per Acquisition, has been a contentious topic in the advertising world. Some companies and brands have been losing millions of pounds yearly due to a lack of…
It's the front door to the internet, with 8.5 billion searches a day being carried out through it. As such, Google is the natural place that SMEs look to advertise - not…
Utilising Google Ads can be an excellent way of reaching new consumers and making a name for yourself in what often feels like an overcrowded marketplace. The online sphere can…
In an age when making connections is easier than ever, how do you do this when it comes to your business? One of the most vital parts of starting and…
In the world of digital marketing, you might feel like things can be pretty set in their ways. While innovations do happen, there are certain avenues of advertising that work,…
As we enter 2022, Google Ads remain one of the most dominant avenues for PPC digital marketing. As such, any news regarding changes to Google Ads is worth paying attention…
The key purpose of a small business is to maximise profits for its owner. Some conventional wisdom says increasing sales is the most effective way to increase profits. But there’s…
There was a time where the thought of adding broad match keywords to your Google Ads campaigns would make the most seasoned advertiser shiver, and rightly so. Broad match keywords…
Without really ranking higher, would you like to get more clicks for your Small Business content from Google? Among the many wonders of SEO is the fact that you don’t…
Creating quality and informative content positions your brand as an expert source of information in the industry. Content marketing is a long-term strategy, and when done right, it can generate…