There was a time where the thought of adding broad match keywords to your Google Ads campaigns would make the most seasoned advertiser shiver, and rightly so. Broad match keywords…
Without really ranking higher, would you like to get more clicks for your Small Business content from Google? Among the many wonders of SEO is the fact that you don’t…
Creating quality and informative content positions your brand as an expert source of information in the industry. Content marketing is a long-term strategy, and when done right, it can generate…
It’s the most wonderful time of the year! Merry Christmas from the DPOM team. We hope that 2021 is a better year for us all, and with that being said,…
As many of us agree, Christmas can’t come soon enough this year! Over the past 11 months, we’ve seen a year unlike any other. Businesses have had to change the…
This year has been tough. It has changed business operations as well as the buying habits of customers. Therefore, marketers will have to adjust their strategies to fit the new…
Before the holiday shopping season approaches us, online retailers should be making the necessary amendments to their website and refreshing their content to maximise their organic visibility as interest surges.
Amazon’s Prime Day has just gone, but there’s only a month or so before Black Friday is upon us and then Christmas, so there’s still plenty of time to implement all the tips and techniques within this blog so that you don’t miss out! (more…)
When it comes to digital marketing, business owners are spoilt for choice. However, deciding on which platform they should market their businesses on can be a daunting task. To help…
Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage of these times. (more…)
The simple answer to this question is that your business should be utilising all forms of digital marketing to achieve a coherent strategy and cover all basis. However, for new…