As autumn leaves begin to fall and September settles in, smart businesses are already looking ahead to the festive season. While Christmas might seem a world away, in the realm…
The digital realm is dynamic, driven by ever-evolving algorithms and consumer behaviours. For small businesses navigating this vast landscape, SEO and Google Ads emerge as two cornerstone strategies. While each…
The key purpose of a small business is to maximise profits for its owner. Some conventional wisdom says increasing sales is the most effective way to increase profits. But there’s…
A lot of small businesses have seen revenues shrink recently thanks to the impact of Covid. For a lot of companies, this means that marketing approaches and advertising strategies have…
Without really ranking higher, would you like to get more clicks for your Small Business content from Google? Among the many wonders of SEO is the fact that you don’t…
Creating quality and informative content positions your brand as an expert source of information in the industry. Content marketing is a long-term strategy, and when done right, it can generate…
It’s the most wonderful time of the year! Merry Christmas from the DPOM team. We hope that 2021 is a better year for us all, and with that being said,…
Online marketing, also known as ‘digital marketing’, is a great way of promoting your products and/or services. Many companies have been left struggling and in need of help when it…
As many of us agree, Christmas can’t come soon enough this year! Over the past 11 months, we’ve seen a year unlike any other. Businesses have had to change the…
This year has been tough. It has changed business operations as well as the buying habits of customers. Therefore, marketers will have to adjust their strategies to fit the new…