August 9, 2019

Outsourcing Your Businesses Online Marketing: More Than Just A Strategy

Did you know that 62% of companies outsource their content marketing? Whether you’re a start-up business or an established company that’s been running for decades, outsourcing your Online Marketing can be daunting. Without a team spearheading your digital strategy, businesses can fall behind and stay on the traditional marketing bandwagon. So why should your business decide to step into the […]
June 13, 2019

B2B: Preparing for the Summer Slowdown

  If you operate in the B2B arena, you’ll know that throughout the year there are spells where business slows, you know it’s coming, it happens every year without fail.
May 17, 2019

An SEO Recap from Google’s 2019 State of the Union Address

The State of the Union address is a yearly event where representatives from Google announce new features alongside important hints. This year’s speakers were John Mueller and Martin Splitt. It’s definitely worth a watch. There were many Search Engine Optimisation tips and hints provided by Google’s speakers and you can find some of these below. Google is focusing on images […]
May 14, 2019

Does My Small Business Need PR?

I know what you’re expecting–a blog post that’s a long-winded ‘yes, your business needs PR’. And, boy, are you going to get it. But first, what is PR, other than an industry that so ruffled Michael Winner’s feathers he once described it as a line of work for the family idiot? This particular family idiot gets press coverage for small […]
July 4, 2018

Statistical Significance & A/B Testing

  Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what service you provide, there is always a requirement to generate as many leads/sales as possible from whatever traffic volume you have coming to your site. Something that I think needs […]
February 10, 2018

Why your website needs to be mobile optimised

Did you know that over 80% of Internet users own a smartphone? According to We Are Social, more than half of the world’s web traffic now comes from mobile phones and more than 1 in 5 of the world’s population have shopped online in the past 30 days alone. It’s no secret that mobiles are here for the long run […]
October 31, 2017

Why SEO is the long game that pays off

SEO is one of the biggest buzzwords in digital marketing at the moment, with nearly all successful big brand businesses now having specific in-company employees working on SEO, from website copy through to blog posts, on a daily basis. For organic advertising, SEO is vital – but it’s more of a long game than it may first appear.
October 2, 2017

How to choose the right keywords for your SEO

SEO is essentially very simple in its concept and implementation. Keywords are searched for and measured by engines such as Google or Bing, and your site is then ranked according to its relevance to the words which were searched. Placing keywords in the copy on your website will increase your SEO, but its effectiveness will only ever be as good […]
September 25, 2017

The changing face of SEO

Back in 1998 at the launch of Google, the idea of Search Engine Optimisation was a completely foreign concept. Back then, and through the early part of the millennium, people had fewer reasons to log on to their computer – in fact, in 2007, only 61% of all households were able to access the Internet. In the time since, SEO […]
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