The State of the Union address is a yearly event where representatives from Google announce new features alongside important hints. This year’s speakers were John Mueller and Martin Splitt. It’s definitely worth a watch. There were many Search Engine Optimisation tips and hints provided by Google’s speakers and you can find some of these below. Google is focusing on images […]
I know what you’re expecting–a blog post that’s a long-winded ‘yes, your business needs PR’. And, boy, are you going to get it. But first, what is PR, other than an industry that so ruffled Michael Winner’s feathers he once described it as a line of work for the family idiot? This particular family idiot gets press coverage for small […]
Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what service you provide, there is always a requirement to generate as many leads/sales as possible from whatever traffic volume you have coming to your site. Something that I think needs […]
Did you know that over 80% of Internet users own a smartphone? According to We Are Social, more than half of the world’s web traffic now comes from mobile phones and more than 1 in 5 of the world’s population have shopped online in the past 30 days alone. It’s no secret that mobiles are here for the long run […]
SEO is one of the biggest buzzwords in digital marketing at the moment, with nearly all successful big brand businesses now having specific in-company employees working on SEO, from website copy through to blog posts, on a daily basis. For organic advertising, SEO is vital – but it’s more of a long game than it may first appear.
SEO is essentially very simple in its concept and implementation. Keywords are searched for and measured by engines such as Google or Bing, and your site is then ranked according to its relevance to the words which were searched. Placing keywords in the copy on your website will increase your SEO, but its effectiveness will only ever be as good […]
Back in 1998 at the launch of Google, the idea of Search Engine Optimisation was a completely foreign concept. Back then, and through the early part of the millennium, people had fewer reasons to log on to their computer – in fact, in 2007, only 61% of all households were able to access the Internet. In the time since, SEO […]
Getting a grip on SEO can sometimes be difficult, and with Google regularly changing its algorithms as well as its policies, it can become hard to keep up. One thing that has remained constant, however, is the fact that blogging is a vital part of SEO. Good and regular blogging helps you communicate and build trust with your buyers, it […]