Search Engine Optimisation
October 14, 2020
Before the holiday shopping season approaches us, online retailers should be making the necessary amendments to their website and refreshing their content to maximise their organic visibility as interest surges. Amazon’s Prime Day has just gone, but there’s only a month or so before Black Friday is upon us and then Christmas, so there’s still plenty of time to implement […]
September 4, 2020
Here at DPOM, we mainly talk about different ways to market your business, sell your products and raise your awareness. But, today we wanted to dive deeper into the profound impact that your website or landing page has a consumers actions. It’s no secret that the design and usability of a site affects a customers decision-making process. Most customers are […]
August 21, 2020
Now we’re in 2020, websites can no longer afford to ignore search engine optimisation! Back in 2019, it was found that 93% of ALL internet experiences start with a search engine and around 39% of eCommerce traffic comes from search which is why you need to be prioritising SEO.
August 10, 2020
The simple answer to this question is that your business should be utilising all forms of digital marketing to achieve a coherent strategy and cover all basis. However, for new and smaller businesses, you may not have the budget to branch out to all forms of marketing just yet. With this in mind, I have created a simple guide to […]
July 10, 2020
For years, Google has always been the one that springs to mind when you have a question that needs answering or you’re looking for a product/service. However, everyone seems to forget about, or just simply ignore, Bing. So, let’s take a fair look at both search engines…
April 1, 2020
Make no mistake, we are at war! We are fighting an invisible enemy that can and does strike at any time. The only way to beat it is to follow the guidelines and starve it out because we will win this battle of attrition. When Will Your Business Recover? That’s all very well but what are your plans for […]
March 18, 2020
As a digital-first company, a large number of our team have been remote working for some years and as of today, ALL DPOM staff are now working remotely. For us, everything continues as normal: You can still contact us in the same way: Call us, email us and as usual, our meetings are via virtual meetings. We do not expect […]
March 13, 2020
Being locally visible online is essential. If you don’t appear online, it is likely that your potential customers won’t find your website, resulting in a lower level of traffic and business for your company. An online survey conducted in 2018 says that at least 53% of online users require services or products that are local to them each month and […]
January 16, 2020
Back in May 2019, Google rolled out an update to the search experience on mobile which made significant layout changes – especially regarding organic results. As is so often the case with Google’s product updates, this was originally a mobile-only change which has now made its way to the desktop experience. On January 13th 2020, Google’s SearchLiaison alias on Twitter […]