September 20, 2018
Social Media Marketing DPOM Instagram

Instagram Introduce New Shopping Features

Traditional media is losing its significance within the market as digital marketing and online activities continue to grow in popularity. Social media encourages connectivity and creativity and with that brings more opportunities for businesses. Instagram is one of the most popular social media platforms around with its extensive visual nature, it allows everyone from big brands to small businesses promote […]
September 7, 2018

What Is Conversion Rate Optimisation & How Can It Benefit You?

Have you noticed that your website is receiving traffic but no leads or sales? This could be as a result of your website’s conversion rate. To increase conversion rate, you can change parts of your website that may currently be limiting your users and this is called Conversion Rate Optimisation (CRO).
August 8, 2018

Organic Social Media or Paid Social Media – Which One is Right for Your Business?

All businesses know that qualifying a service or product before purchasing is always vital. This is especially true when choosing the correct path for your companies online marketing. But, what is the difference between organic and paid social media and which one is right for your business? Continue reading to find out…
August 5, 2018

The “Truth” About Social ROI

The social marketing domain is relentless in its hunt for ROI and it all stems from the fact we’re just not advanced enough to know about it. So I’m here to deliver the “truth” about social ROI to add perspective to your strategy. From scheduling social media posts to operating multiple social channels, each with their own audience and behaviours, […]
July 17, 2018

Twitter Cracks Down On Fake User Accounts

No matter what industry your business is in, your social media presence is essential and portrays an overview of your brand for customers and potential customers. The growth of your audience is an important factor for any business and is always one that you want to see an increase month on month, however, with Twitter’s recent update, will you see […]
June 14, 2018

Digital Marketing vs Traditional Marketing

Many businesses will pick one form of marketing over the other purely to keep to their budgets, we know a holistic online marketing approach is ultimately required, but which single marketing channel is best for you at this moment? Traditional marketing is a large category that includes many forms of advertising such as newspaper/magazine adverts, television and radio adverts, flyers, […]
June 13, 2018

7 Reasons Why Your Small Business Needs Social Media Marketing

If you work in or own a small business, you’ll understand how important your brands’ online presence is to your overall success. That’s why, in this modern age, Social Media has become a vital investment to any businesses marketing strategy. But why social media? Read this blog to find out…
May 17, 2018

8 Mistakes That All Businesses Should Avoid When Using Social Media

1)  Page Inactivity – Not Utilising Your Free Resources A great resource for any business’s success is the free brand awareness that can be generated from social media. In order to see results from your social media platforms, your business needs to stay active and present online. Not only to increase your following and engagements but to raise your brand’s […]
April 19, 2018

How Can Your Business Stand Out On Social Media?

Does your business struggle to be noticed on social media? As your competitors take advantage of social media platforms to increase their ever-growing marketing strategies, how can your business stand out on social media? Continue reading this blog to find out…
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