The key purpose of a small business is to maximise profits for its owner. Some conventional wisdom says increasing sales is the most effective way to increase profits. But there’s…
A significant number of businesses in the UK still don’t use social media as part of their marketing strategy. In 2018, Statista reported that only 68.4% had a social media…
A lot of small businesses have seen revenues shrink recently thanks to the impact of Covid. For a lot of companies, this means that marketing approaches and advertising strategies have…
It’s the most wonderful time of the year! Merry Christmas from the DPOM team. We hope that 2021 is a better year for us all, and with that being said,…
Instagram was once a way to share your favourite photos, but it's now one of the best online marketing tools in the world. So many businesses are now getting noticed…
2020 has been an incredible year for social media. Over 4 billion people now use social platforms globally, with 60% of businesses aiming to increase their 2021 Instagram budgets in particular. (more…)
As many of us agree, Christmas can’t come soon enough this year! Over the past 11 months, we’ve seen a year unlike any other. Businesses have had to change the…
Social media is regarded by many as the ultimate marketing tool. And, while this can very well be the case if used effectively, it requires a great amount of careful…
This year has been tough. It has changed business operations as well as the buying habits of customers. Therefore, marketers will have to adjust their strategies to fit the new…
Influencer marketing has been referred to as the future of marketing, and we can see why. This industry is rapidly growing, with more prominent brands utilising influencers to market their…