Halloween is just around the corner and this means it is time to get your Halloween campaigns underway. Brands are looking at ways in which they can tap into the Halloween conversation online and maximise their exposure whilst latching onto trending hashtags and driving traffic to their websites.
It’s never too early to think about Christmas if you want your online store to maximise on seasonal spending. It’s no secret that people spend huge sums on gifts, entertainment and food over the festive season. Estimates suggest that in the UK we splash out around £19.5 billion on Christmas presents, food, drinks, decorations and parties. What’s not so widely […]
Last year, UK eCommerce sales set a new record of 1.49bn, a jump of 7.3% on 2017. Online sales continue to creep up year on year, which is why savvy eCommerce retailers are planning their Black Friday activity now. Consumers are spending more time researching Black Friday deals than ever before, so it’s crucial to have your offers front and […]
Did you know that 62% of companies outsource their content marketing? Whether you’re a start-up business or an established company that’s been running for decades, outsourcing your Online Marketing can be daunting. Without a team spearheading your digital strategy, businesses can fall behind and stay on the traditional marketing bandwagon. So why should your business decide to step into the […]
It is very common for a startup business, to create a business page on every social media platform to get your brand name out there. But is this the right thing to do? Creating and publishing content on the right platforms is a great way to build a strong relationship with your audience and customers. There are a range of […]
The online and digital world is always moving forward. Company directors and senior management teams are always thinking of new and creative ways to increase users online experience and appeal to new audiences. With this in mind, what’s next? The next big feature to hit the ever-growing platform of Instagram is a brand new account type known as Creator accounts!
The Facebook advertising platform has grown and expanded over the past few years so much so that businesses of all sizes and industries are now using it to their advantage! As a result, Facebook developed the Facebook Pixel allowing businesses to gain data and insight into their audience without having to be ‘tech-savvy’.
I know what you’re expecting–a blog post that’s a long-winded ‘yes, your business needs PR’. And, boy, are you going to get it. But first, what is PR, other than an industry that so ruffled Michael Winner’s feathers he once described it as a line of work for the family idiot? This particular family idiot gets press coverage for small […]