Big changes ahead for Twitter’s explore page
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Big changes ahead for Twitter’s explore page

  • Post category:BlogTwitter
  • Reading time:3 mins read

Have you used Twitter's explore section yet? You'll find it in the lower function bar by clicking the magnifying glass icon, and you'll be taken to a whole heap of…

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What Twitter ‘topics’ means for the future of the channel
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What Twitter ‘topics’ means for the future of the channel

  • Post category:BlogTwitter
  • Reading time:3 mins read

After a testing period last summer, Twitter rolled out its new topics feature in November. Introduced to offer users more opportunities to discover new, relevant content, it signalled an important…

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John Lewis At Christmas: What Makes Them So Successful?

For many of us, we know it’s the holiday season when the John Lewis Christmas Advert is launched. Each year, John Lewis & Partners strive to create an ad better than the last – from lovable characters to famous faces, what more could they need? In this blog, we take a look at John Lewis’ latest creation “Excitable Edgar” and we analyse what makes the campaign so successful.

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Our Top Tips For Creating Effective Halloween Campaigns

Halloween is just around the corner and this means it is time to get your Halloween campaigns underway. Brands are looking at ways in which they can tap into the Halloween conversation online and maximise their exposure whilst latching onto trending hashtags and driving traffic to their websites. 

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Outsourcing Your Businesses Online Marketing: More Than Just A Strategy
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Outsourcing Your Businesses Online Marketing: More Than Just A Strategy

Did you know that 62% of companies outsource their content marketing? Whether you’re a start-up business or an established company that’s been running for decades, outsourcing your Online Marketing can be daunting. Without a team spearheading your digital strategy, businesses can fall behind and stay on the traditional marketing bandwagon. So why should your business decide to step into the future and contact a Google Premier Partner like ourselves? Continue reading to find out… (more…)

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Choosing the right social media platforms to promote your brand
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Choosing the right social media platforms to promote your brand

It is very common for a startup business, to create a business page on every social media platform to get your brand name out there. But is this the right thing to do?

Creating and publishing content on the right platforms is a great way to build a strong relationship with your audience and customers. There are a range of platforms available for businesses to use but it’s important to ask yourself:

 

  1. Is this platform going to get you results?
  2. Are you putting yourself in front of the right audience for your business on this platform?
  3. How do the features of this platform meet the needs of my business?
  4. How much time is needed to maintain this platform?

 

Let’s find out! This blog covers the basics of choosing the correct social media platforms to promote your business and why. 

 

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B2B: Preparing for the Summer Slowdown
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B2B: Preparing for the Summer Slowdown

 

If you operate in the B2B arena, you’ll know that throughout the year there are spells where business slows, you know it’s coming, it happens every year without fail. (more…)

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Maximise your marketing efforts with the Facebook Pixel
Business desk concept - DIGITAL MARKETING

Maximise your marketing efforts with the Facebook Pixel

The Facebook advertising platform has grown and expanded over the past few years so much so that businesses of all sizes and industries are now using it to their advantage! As a result,  Facebook developed the Facebook Pixel allowing businesses to gain data and insight into their audience without having to be ‘tech-savvy’.

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