Regardless of the size of your business, you are going to need a marketing strategy to be even remotely successful, but how do you go about creating and executing the perfect marketing strategy?
[fusion_text]The advertising world is very accustomed to change, and big ones at that, but is there a new dawn of advertising about to take over?
According to a recent report in the Mirror, Sir Bobby Robson, England manager between 1982 and 1990, ‘authorised requests’ for his players to celebrate in particular areas of the pitch so as to maximise exposure for specific brands that were advertising within the stadium. The allegations, raised by former agent Jon Smith – a man once in charge of the England team’s commercial affairs – have made headlines following the release of Smith’s latest book.
(more…)
Everyone knows, that in the world of business whether it’s retail, a utilities giant, a market stall or a public service, you can have the best offline and online marketing you can…
As is increasingly traditional, those in the marketing industry are having peek back over the year to see what we’ve learned, and what we can plan to do more of (or avoid) in 2015. Among those best placed to do a spot of “year in review” and prognosticating is Google’s vice president of AdWords, Jerry Dischler. He will be hosting and presenting a webcast on December 10, 8:30PM UK Time, 3:30EST, 12:30PST, as announced on the AdWords blog (registration required).
Paying too much for Google Adwords Management? Seeing very little return of investment? Are you testing NEW ad regularly? Are you even tracking conversion properly? Do you receive monthly…
Online marketing is my job but gaming is my passion. It’s interesting to see how games are promoted online in relation to how I would promote a business or…
So, Google Glass is finally available in the UK, hooray! Its going to cost you a cool grand, boo, hiss! Gadget Crazy Now the team here at DPOM…
You’re a genius! Yes you are! You’ve thought of a brilliant idea for a contemporary twist on a Social Network / Web portal / Multimedia outlet / Subscribe-able…
We all have that one friend (or if we are particularly unlucky, group of friends) who feel the need to justify their existence with the most mind-numbingly tedious Facebook and…