The latest SEO industry buzzword is of course content marketing, but the truth is, quality content has always been crucial to marketing, even before the Internet even existed.
Increase & Engage Visitors
Whether you’re answering a search term or telling your target audience about your latest product, content is key to getting your message across. Content creation is fundamental to our organic search campaigns and we dedicate time to understanding what sort of content your visitors are thirsty for.
Imagine your visitors are looking for general information that relates to your industry. If your content answers a searchers query chances are they’ll land on your website and be happy with the result. The next time they need information they might find you again and again until eventually, they remember you regularly satisfy their need for information (or even entertainment) and become a customer.
Sustainable Long Term Results
Our content marketing service is designed to compliment your existing offline and online marketing activities. This holistic approach leads to sustainable long-term results designed to increase brand visibility across social media as well as in search.
We’ll be creating content as part of our marketing campaigns as standard. Our team of professional copywriters will carefully craft relevant and interesting content designed to compliment your SEO campaign. Content will be designed to encourage rankings for as many search terms relevant to your offerings as possible whilst providing an informative and entertaining resource for visitors.
Whilst Google (and other search engines) will usually discover your content quickly we often give your content a helping hand. For instance, a promoted tweet to seed your content on Twitter is a great way to get it discovered by your target audience. We don’t just churn out content to tick boxes, we develop a detailed strategy designed to help increase your visibility (by ranking for more terms in organic search) and promote brand affinity via varying forms of content such as articles, graphics and videos
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01754 252 152