Google Shopping Ads Management

Google Shopping Ads (also known as Product Listing Ads) are dynamically generated ads that appear in Google Search from a feed generated by your website. Shopping ads show specific product information including an image, title and price. For online retailers, Shopping Ads can provide a great source of qualified traffic with impressive return on investment.

Give us a call or complete the form to learn how we can help your business grow.



Get in touch: 0115 727 0038


Bring highly targeted buyers to your store and increase sales with a Google Shopping Ads Campaign.

Google Shopping ads (Product Listing Ads) work by dynamically showing ads for products you stock in Google search. Shopping ads work by connecting a live feed (known as a Google Shopping Feed) to Google Merchant Center which is then linked to your Google AdWords account. Ads use your feed to graphically display the name of your product, an image and a price in your ads when a user searches for relevant terms in Google. 


Google Shopping Feed Optimisation

Product feed optimisation is the process of regularly optimising your Google merchant centre product feed to ensure your product listing ads show for highly relevant search terms.

Optimising your product titles and descriptions is crucial to influence what search terms your products show for and our feed optimisation service takes care of the entire process. Many online retailers neglect their feeds and often, rely on the same feed with little to no optimisation. This results in account performance stagnating at best and at worst, decreasing sales.

For e-commerce websites, our service includes feed optimisation as standard.

Don't have a product feed? No problem, we can create and manage your feed for you.



Google Premier Partner

As a Google Premier Partner, we have been recognised by Google for the superior service we provide to our clients. To achieve Premier Partner we have:

Demonstrated a high level of spend across our clients Google Ads accounts

Exceeded performance targets by delivering revenue growth and profitable returns

Demonstrated our knowledge and experience across all campaign types including search, display, shopping, mobile and video.


Over 400

Businesses Served


£6 Million Under Management

Over 35000

Monthly Conversions For Clients

Over 8 Years

Helping Businesses Grow


Get in touch: 0115 727 0038

Request your free shopping ads audit.

Our PPC Audits are designed to give you a detailed assessment of what's good and what's bad about your campaigns. Our audits may include (but are not limited to) the following:

Campaign structure review: Overall account structure, ad groups, shopping campaigns and budget allocations.

Keyword Performance: Keywords, match types, search query report analysis, keyword gaps, negative keyword review

Bid and bid strategy analysis: Keyword bids, bid adjustments (device, location etc), ad scheduling

Performance analysis: conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment

Advert review: Relevancy, ad testing, landing pages, ad scheduling

Technical review: Conversion tracking including revenue tracking, form tracking and call tracking

Growth opportunities: Quick wins, wasted spend reduction, long term opportunities

When your audit is complete, we will arrange an online meeting to discuss it in depth and answer any questions you may have.

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Why Choose DPOM?

Aside from our 5-star reviews and Google Premier Partner status, we give our clients more: A dedicated account manager, regular communication, leading click fraud protection (at no extra cost!) and interactive reports fully customised for your requirements.




Interactive Report Dashboard:
Reports your way, when you want them

Clear reporting is an essential part of any campaign: We know how important it is for you to understand your data and this is why we build a custom report dashboards for all of our clients.

Using advanced API integrations, we display the data YOU want to see. Need to add a new graph? Change the way some data is displayed? Just let your account manager know and we will be happy to update your dashboard in time for your next report.

Check on progress at any time: We provide all clients with a custom link to our easy to read reports that can be viewed at any time day or night. All reports are backed up by an online meeting with your own dedicated account manager.

Click Fraud Protection - As Standard.

We’ve teamed up with the UK’s #1 Click Fraud Protection Service, Click Guardian, to offer our clients powerful click fraud prevention - for FREE.

  • Stop competitors clicking your ads
  • Protect ad spend from bots and fraudsters
  • Immediate real-time detection
  • Fully automated blocking
  • Full set up and installation by DPOM
  • Access your control panel to view blocked visits
  • And more!


Get in touch: 0115 727 0038