Google Shopping Ads Management

Google Shopping Ads (also known as Product Listing Ads) are dynamically generated ads that appear in Google Search from a feed generated by your website. Shopping ads show specific product information including an image, title and price. For online retailers, Shopping Ads can provide a great source of qualified traffic with impressive return on investment.



Get in touch: 0115 727 0038


Bring highly targeted buyers to your store and increase sales with a Google Shopping Ads Campaign.

Google Shopping ads (Product Listing Ads) work by dynamically showing ads for products you stock in Google search. Shopping ads work by connecting a live feed (known as a Google Shopping Feed) to Google Merchant Center which is then linked to your Google AdWords account. Ads use your feed to graphically display the name of your product, an image and a price in your ads when a user searches for relevant terms in Google. Ads usually appear above all organic and paid results.



Delivering the best possible returns

We know that you need to maximise your returns from paid advertising. This is why we take a scientific approach to optimise your Google Shopping campaigns: We target buyers when they are ready to make a purchase and optimise around historic and near real-time data to maximise sales. To help with this, we often use machine-learning technology to perform hundreds of calculations throughout the day to ensure we place ads in front of buyers at the right time.

We’ve worked with many e-commerce websites ranging from giftware to furniture and everything in between. We know what it takes to increase sales through product listing ads and our experts are fully qualified by Google to plan and implement successful shopping campaigns.


Feed set up and management

We understand that shopping feeds can appear daunting! This is why, as part of our service, we will advise you on how to correctly configure your shopping feed and set it up in Google Merchant Center to ensure your ads run with the best performance possible.





Get in touch: 0115 727 0038


Why Choose DPOM?

Aside from our 5 star reviews and Google Premier Partner status, there are several further reasons why you should choose DPOM to manage your Pay Per Click advertising:




Get in touch: 0115 727 0038