Google Shopping Ads Management
Google Shopping Ads (also known as Product Listing Ads) are dynamically generated ads that appear in Google Search from a feed generated by your website. Shopping ads show specific product information including an image, title and price. For online retailers, Shopping Ads can provide a great source of qualified traffic with impressive return on investment.
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Bring highly targeted buyers to your store and increase sales with a Google Shopping Ads Campaign.
Google Shopping ads (Product Listing Ads) work by dynamically showing ads for products you stock in Google search. Shopping ads work by connecting a live feed (known as a Google Shopping Feed) to Google Merchant Center which is then linked to your Google AdWords account. Ads use your feed to graphically display the name of your product, an image and a price in your ads when a user searches for relevant terms in Google. Ads usually appear above all organic and paid results.
Delivering the best possible returns
We know that you need to maximise your returns from paid advertising. This is why we take a scientific approach to optimise your Google Shopping campaigns: We target buyers when they are ready to make a purchase and optimise around historic and near real-time data to maximise sales. To help with this, we often use machine-learning technology to perform hundreds of calculations throughout the day to ensure we place ads in front of buyers at the right time.
We’ve worked with many e-commerce websites ranging from giftware to furniture and everything in between. We know what it takes to increase sales through product listing ads and our experts are fully qualified by Google to plan and implement successful shopping campaigns.
Feed set up and management
We understand that shopping feeds can appear daunting! This is why, as part of our service, we will advise you on how to correctly configure your shopping feed and set it up in Google Merchant Center to ensure your ads run with the best performance possible.
Why Choose DPOM?
Aside from our 5 star reviews and Google Premier Partner status, there are several further reasons why you should choose DPOM to manage your Pay Per Click advertising:
Increase Traffic & Sales
AdWords advertising can be incredibly lucrative but only if managed by experienced experts who take a results-driven approach. This is why we go to great lengths to ensure we track every sale, form submission and phone call: Knowing what factors result in these actions enables us to make them happen more often. We then follow this up with regular optimisation by your AdWords manager.
Dedicated Account Manager
When you call us, you speak to your account manager. While other members of our team will work on your account (we are a team after all!) your account manager will know EVERYTHING there is to know about your campaigns and be available to you at your convenience. You'll even have access to your account managers diary and the ability to set up a meeting whenever you need one.
No Long Term Contracts
We keep things simple with easy to understand pricing and no long term contracts. We don't believe in tieing clients to lengthy contracts, instead, we work hard to keep your business by delivering unrivalled performance. If you're not happy with our service, you can cancel it, no questions asked.
Knowledge & Experience
Since 2011 we've helped over 300 business grow with digital marketing. Our staff are trained by Google and our internal training program is led by our Directors who are regularly called upon by the national press to provide expert insight into digital marketing. One of our Directors is even regularly invited to teach digital marketing at a University to graduate students.
Small/Medium Business Specialists
We know that as a small business, you need to extract every drop of performance from your advertising investment. We are used to working with smaller budgets and we help you 'punch above your weight' with well managed, quality campaigns designed to extract the best possible returns from your AdWords budget while you concentrate on running your business.
100% Transparent Service
You pay us for our services and pay your AdWords ad spend directly to Google. You also get FULL access to your AdWords account and can view our work in real-time and unfiltered. Furthermore, we give you monthly reports and discuss these over an online meeting to answer ANY questions you have. We keep NOTHING from our clients.