Google Shopping Ads Management
Google Shopping Ads (also known as Product Listing Ads) are dynamically generated ads that appear in Google Search from a feed generated by your website. Shopping ads show specific product information including an image, title and price. For online retailers, Shopping Ads can provide a great source of qualified traffic with impressive return on investment.
Give us a call or complete the form to learn how we can help your business grow.
How Can We Help?
Product Listing Ads
We manage your PLA's and Merchant Centre feeds to drive sales.
No Long Term Contracts
We don't tie you into long term contracts. We work hard to give exceptional results so you stay with us.
Click Fraud Detection
Stop competitors clicking your ads with click fraud detection - Free for all new customers.
Dedicated Account Manager
Communication is key. Contact your account manager at any time with questions.
Interactive Monthly Reports
Access reports on your terms. Easy to understand interactive reports with regular meetings with your account manager.
FREE PPC Audit
Is your agency REALLY performing? On average, we uncover 28% wasted spend, get your FREE audit!
Bring highly targeted buyers to your store and increase sales with a Google Shopping Ads Campaign.
Google Shopping ads (Product Listing Ads) work by dynamically showing ads for products you stock in Google search. Shopping ads work by connecting a live feed (known as a Google Shopping Feed) to Google Merchant Center which is then linked to your Google AdWords account. Ads use your feed to graphically display the name of your product, an image and a price in your ads when a user searches for relevant terms in Google.
Google Shopping Feed Optimisation
Product feed optimisation is the process of regularly optimising your Google merchant centre product feed to ensure your product listing ads show for highly relevant search terms.
Optimising your product titles and descriptions is crucial to influence what search terms your products show for and our feed optimisation service takes care of the entire process. Many online retailers neglect their feeds and often, rely on the same feed with little to no optimisation. This results in account performance stagnating at best and at worst, decreasing sales.
For e-commerce websites, our service includes feed optimisation as standard.
Don't have a product feed? No problem, we can create and manage your feed for you.
Google Premier Partner
Demonstrated a high level of spend across our clients Google Ads accounts
Exceeded performance targets by delivering revenue growth and profitable returns
Demonstrated our knowledge and experience across all campaign types including search, display, shopping, mobile and video.
£6 Million Under Management
Monthly Conversions For Clients
Helping Businesses Grow
Request your free shopping ads audit.
Our PPC Audits are designed to give you a detailed assessment of what's good and what's bad about your campaigns. Our audits may include (but are not limited to) the following:
Campaign structure review: Overall account structure, ad groups, shopping campaigns and budget allocations.
Keyword Performance: Keywords, match types, search query report analysis, keyword gaps, negative keyword review
Bid and bid strategy analysis: Keyword bids, bid adjustments (device, location etc), ad scheduling
Performance analysis: conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment
Advert review: Relevancy, ad testing, landing pages, ad scheduling
Technical review: Conversion tracking including revenue tracking, form tracking and call tracking
Growth opportunities: Quick wins, wasted spend reduction, long term opportunities
When your audit is complete, we will arrange an online meeting to discuss it in depth and answer any questions you may have.
Request Shopping Campaign Audit
Why Choose DPOM?
Aside from our 5-star reviews and Google Premier Partner status, we give our clients more: A dedicated account manager, regular communication, leading click fraud protection (at no extra cost!) and interactive reports fully customised for your requirements.
Interactive Report Dashboard:
Reports your way, when you want them
Clear reporting is an essential part of any campaign: We know how important it is for you to understand your data and this is why we build a custom report dashboards for all of our clients.
Using advanced API integrations, we display the data YOU want to see. Need to add a new graph? Change the way some data is displayed? Just let your account manager know and we will be happy to update your dashboard in time for your next report.
Check on progress at any time: We provide all clients with a custom link to our easy to read reports that can be viewed at any time day or night. All reports are backed up by an online meeting with your own dedicated account manager.
Click Fraud Protection - As Standard.
We’ve teamed up with the UK’s #1 Click Fraud Protection Service, Click Guardian, to offer our clients powerful click fraud prevention - for FREE.
- Stop competitors clicking your ads
- Protect ad spend from bots and fraudsters
- Immediate real-time detection
- Fully automated blocking
- Full set up and installation by DPOM
- Access your control panel to view blocked visits
- And more!