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How your website did
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Your numbers over time
Every graph follows the page dates, or set its own below it.
Add to the graph
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Is it you, or is it the market?
We check how many people searched for what you do, in your area, before we tell you anything went up or down.
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Your visitors
Change on the same month a year before
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Search numbers come from Google's own figures for your area, so the season is always like for like.
Is it you, or is it the market?
To check this we need to know what you sell and where. Once you tell us, we compare your visitors with how many people searched for it, month by month, so a quiet month is never blamed on you when it is the season.
Before you read too much into it
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Where your enquiries came from
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When people get in touch
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Quiet
Busy
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Pages that brought people in
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| Page | Visitors | Got in touch | In plain English |
|---|---|---|---|
| {{p.page}} | {{p.visits}} | {{p.enq}} | {{p.note}} |
What people searched to find you
Last 4 weeks, from Google Search ConsoleClicks are people who chose you. Shown is how many times you appeared in their results.
| What they searched | Clicks | Shown | Where you appear | Clicks against the 4 weeks before |
|---|---|---|---|---|
| {{q.q}} | {{q.clicks}} | {{q.impr}} | {{q.pos}} | {{q.chg}} |
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What people searched to find you
Connect Google Search Console to see the exact searches that bring people to you, and where you appear for each one.
Who is using Polaris
Every open, screen, client switch and link copy, over the last 30 days. Staff only.
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By person and site
| Who | Site | Opens, 7 days | Opens, 30 days | Everything they did | Last used |
|---|---|---|---|---|---|
| {{r.who}} {{r.kind}} | {{r.site}} | {{r.opens7}} | {{r.opens30}} | {{r.actions30}} | {{r.last}} |
Nobody has used it yet in the last 30 days.
Screens people open
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What counts as an enquiry?
We looked at your website and found these. Switch on the ones that mean a real customer got in touch. You can change this any time and your figures update straight away.
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Add your own
Paste the address of a page people only see after they have got in touch, or pick a button on your site.
Add your history from Google Analytics
Polaris runs on your DPOM code, so you do not need Google Analytics. Connecting it is recommended but not essential: it adds up to 14 months of history, so you can compare with last year from day one instead of waiting a year. You can remove us from inside Google at any time.
Google Analytics, four steps
- Open Google Analytics and click Admin (the cog, bottom left).
- Under Property, click Property access management, then the blue +.
- Paste our email, set the role to Viewer, untick "Notify by email" and click Add.
- Copy your Property ID (Admin, Property details) into the box below.
polaris@dpom-polaris.iam.gserviceaccount.com
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Google Search Console too
Same email, in Settings, Users and permissions, with Restricted access. It shows the searches you appeared for, so we can tell you when demand changes.
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Stuck?
It takes most people two minutes. If you can't find it, we will ring you and do it together.
Why our numbers differ from Google's
We take out bots, scrapers and Google's own page checks before counting. Ours will usually be lower, and closer to the real people who visited.
Choose your numbers
Show only what matters to your business. Switched off numbers are still recorded, so you can bring them back with their history.
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{{ch.label}}. Set the dates and comparison on each graph, and hover any point for the figures.
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