Case Study: CyberSmart
Google Ads (Search, Display, Retargeting) SEO and Social Media
Born out of a GCHQ accelerator in 2017, CyberSmart was created by a group of forward-thinking security experts, who noticed that many companies needed to secure themselves and achieve information security standards, but ultimately found the process too complicated or were limited by financial or human resources.After securing £1.3 million in VC funding, CyberSmart are aggressively investing in growth
CyberSmart approached DPOM to provide both PPC and SEO for their rapidly growing security solution. The client required aggressive growth to build brand awareness and increase leads from corporations and individuals looking to get qualifications in Cyber Security.
Our approach dramatically increased the cost effectiveness of the organisations marketing budget. Online sales reached record highs and budget was used more effectively resulting in a scalable ad campaign. By regularly creating compelling content for the blog, we helped CyberSmart establish themselves as a leader in their industry while simultaneously increasing organic traffic to record level.
150% Increase in Organic Traffic
53% Decrease in CPA
377% Increase in Paid Search Traffic
2777% Increase Year on Year Blog Traffic
Our Client Says...
"DPOM picked up an amateur operation (at best) and turned our PPC and SEO areas into fully-fledged business functions, within 6 months, delivering extremely positive results. As a startup, this is the kind of growth we dream of! Their professionalism and dedication to our business made them part of the team and not just another agency. Excellent, honest communication; clearly defined targets and KPIs; great staff that go the extra mile; and overall, one of the best experiences I personally ever had working with an agency. Highly recommended to supercharge your growth!
Everyone I have dealt with have been extremely helpful and knowledgeable. Michael, Stephen and Brett have always delivered on everything promised, and more!"