Case Study: Potage
Social Media Advertising - Facebook & Instagram
Potage cook and deliver fresh, sustainable meals to homes and business in and around London. When Potage approached DP Online Marketing at the beginning of January 2019, they came on board for Google Ads Management. As their company grew and their ROI improved, they asked for another way to generate brand awareness and increase their customer base. Given the nature of what they do, we suggest Instagram and Facebook to help generate interest in their meals.
By using both Facebook and Instagram, we were able to target an audience within the London area who may be interested in their food and service. By using a range of ad types: single image, video and carousel, we were able to generate a substantial level of relevant and engaged traffic to their website resulting to increased sales.
71% Increase in Sales
48% Decrease in CPR (Cost Per Result)
Ad Clicks Increased by 38%
12% Cost Decrease