316% increase in brand reach
December 16, 2019
224% increase in conversions
December 1, 2019

178% increase in conversions


    Case Study: Capital Fire


    The Brief

    Capital Fire approached DPOM after experiencing a poor performing ad campaign. The clients brief required us to improve the level of conversions, increase profitability and reduce costs. After an initial audit of the account, we agreed that this was possible to achieve and we started by restructuring the campaigns.

    Graph shows decrease in ad spend (blue line) and increase in conversions (red line)


    The Results:

    Following on from a full detailed audit of the campaigns, we immediately set to work and restructured the campaigns. We identified Quality Score was a particular concern as it was negatively impacting ROI. We removed unprofitable elements (keywords and ads) and performed detailed competitor and keyword research before implementing a new approach.



    178% Increase in Conversions


    77% Decrease in Cost Per Conversion


    38% Decrease in Ad Spend


    52% Increase in Conversion Rate


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