316% increase in brand reach
December 16, 2019
224% increase in conversions
December 1, 2019

178% increase in conversions

     


    Case Study: Capital Fire

     

    The Brief

    Capital Fire approached DPOM after experiencing a poor performing ad campaign. The clients brief required us to improve the level of conversions, increase profitability and reduce costs. After an initial audit of the account, we agreed that this was possible to achieve and we started by restructuring the campaigns.

    Graph shows decrease in ad spend (blue line) and increase in conversions (red line)

     

    The Results:

    Following on from a full detailed audit of the campaigns, we immediately set to work and restructured the campaigns. We identified Quality Score was a particular concern as it was negatively impacting ROI. We removed unprofitable elements (keywords and ads) and performed detailed competitor and keyword research before implementing a new approach.

     

     
    178%

    178% Increase in Conversions

    77%

    77% Decrease in Cost Per Conversion

    28%

    38% Decrease in Ad Spend

    52%

    52% Increase in Conversion Rate

     

    Get In Touch

    Speak to our experts to learn more…

     

    Call: 0115 727 0038