Case Study: Motorwise
Motorwise arrived at DPOM with a difficult set up within their Google ads account. CPAs were spiralling to unprofitable levels. DPOM were tasked with ironing out the issues with rising CPAs whilst improving other key metrics in order to power their multi-channel marketing efforts. Our approach consisted of levelling out the foundations of the account whilst maintaining a positive ROI, leading to further increases in key metrics and then look to increase conversion numbers in other target areas.
Quality score has risen by 35% and average CPA has dropped to record levels. Due to Quality Score improvements and optimisation of bid and a budgets, costs have also dropped resulting in increased ROI.
6% Increase in Conversions
17% Decrease in CPA
17% Increase in Conversion Rate
17% Decrease in Costs