224% increase in conversions
December 1, 2019
70% increase in leads
December 1, 2019

850% increase in conversions


    Case Study: Internal Institute of Anti-Ageing

    Google Ads (Search and Display)


    The Brief

    The iiaa approached DPOM to assist with their transition from wholesale to retail. DPOM were required to develop new campaigns for several iiaa brands including; Skin3, Advanced Nutrition Programme and iiaa at Harvey Nichols.

    The client required DPOM to develop a campaign to provide scalable returns in order to grow their e-commerce operations and raise brand awareness throughout the UK.


    The Results:

    Achieved the lowest cost per conversion, highest number of conversions and highest average sales value on record.



    132.5% Increase in Average Sale Value


    850% Increase in Conversions


    87% Decrease CPC


    145% Increase in Branded Searches


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