Case Study: New Kenji Sushi Rice
Social Media Management and Advertising
New Kenji Sushi approached DPOM to help increase brand awareness across social media channels. This ambitious brand already had a limited presence online and reached out to our social media team to help increase their footprint online: specifically, impressions, clicks and engagement.
Using Facebook and Instagram, we developed a strategy to target users interested in specific asian cuisine to show targeted ads and posts to encourage to try Kenji Sushi Rice at home. Using a mixture of graphical posts and custom created video we placed engaging content in front of those most likely to buy the product (either directly or through a supermarket) and the best performing content was promoted as ads to maximise reach.
316% Increase in Impressions
24% Decrease in CPC
301% Increase in Engagement
349% Increase in Clicks