301% increase in engagement
December 16, 2019
178% increase in conversions
December 1, 2019

316% increase in brand reach


    Case Study: New Kenji Sushi Rice

    Social Media Management and Advertising


    The Brief

    New Kenji Sushi approached DPOM to help increase brand awareness across social media channels. This ambitious brand already had a limited presence online and reached out to our social media team to help increase their footprint online: specifically, impressions, clicks and engagement.


    The Results:

    Using Facebook and Instagram, we developed a strategy to target users interested in specific asian cuisine to show targeted ads and posts to encourage to try Kenji Sushi Rice at home. Using a mixture of graphical posts and custom created video we placed engaging content in front of those most likely to buy the product (either directly or through a supermarket) and the best performing content was promoted as ads to maximise reach.



    316% Increase in Impressions


    24% Decrease in CPC


    301% Increase in Engagement


    349% Increase in Clicks


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