301% increase in engagement
December 16, 2019
178% increase in conversions
December 1, 2019

316% increase in brand reach

     


    Case Study: New Kenji Sushi Rice

    Social Media Management and Advertising

     

    The Brief

    New Kenji Sushi approached DPOM to help increase brand awareness across social media channels. This ambitious brand already had a limited presence online and reached out to our social media team to help increase their footprint online: specifically, impressions, clicks and engagement.

     

    The Results:

    Using Facebook and Instagram, we developed a strategy to target users interested in specific asian cuisine to show targeted ads and posts to encourage to try Kenji Sushi Rice at home. Using a mixture of graphical posts and custom created video we placed engaging content in front of those most likely to buy the product (either directly or through a supermarket) and the best performing content was promoted as ads to maximise reach.

     

     
    316%

    316% Increase in Impressions

    24%

    24% Decrease in CPC

    301%

    301% Increase in Engagement

    349%

    349% Increase in Clicks

     

    Get In Touch

    Speak to our experts to learn more…

     

    Call: 0115 727 0038