Case Study: Sills & Betteridge Solicitors
SEO & Google Ads
Sills and Betteridge required a newsource of leads for medical negligence cases for their brand, “Bluebird Law”
DPOM were required to create a digital marketing campaign to drive a scalable source of leads for their medical negligence services.
The medical negligence sector is incredibly competitive so a large amount of research into various areas of the profession was needed to identify areas in which the firm could compete. We worked with the client to make a number of alterations to the website to increase conversion rate by implementing improved copy and stronger calls to action designed to filter visitors into the
We then implemented a content driven SEO campaign to increase visibility in search (for long term returns) and a Google AdWords campaign for leads in the short term. We took a content first approach by regularly creating newsworthy and compelling blog content designed to encourage engagement on social media and to establish the brand as an industry expert.
70% Increase in Leads
103% Increase In Conversion Rate
Reduced Media Spend by 30%
Reduced CPA by 47%