850% increase in conversions
December 1, 2019
764% increase in organic traffic
November 29, 2019

70% increase in leads



    Case Study: Sills & Betteridge Solicitors

    SEO & Google Ads 


    The Brief

    Sills and Betteridge required a newsource of leads for medical negligence cases for their brand, “Bluebird Law”
    DPOM were required to create a digital marketing campaign to drive a scalable source of leads for their medical negligence services.


    The Results:

    The medical negligence sector is incredibly competitive so a large amount of research into various areas of the profession was needed to identify areas in which the firm could compete. We worked with the client to make a number of alterations to the website to increase conversion rate by implementing improved copy and stronger calls to action designed to filter visitors into the
    conversion funnel.

    We then implemented a content driven SEO campaign to increase visibility in search (for long term returns) and a Google AdWords campaign for leads in the short term. We took a content first approach by regularly creating newsworthy and compelling blog content designed to encourage engagement on social media and to establish the brand as an industry expert.



    70% Increase in Leads


    103% Increase In Conversion Rate


    Reduced Media Spend by 30%


    Reduced CPA by 47%


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