850% increase in conversions
December 1, 2019
764% increase in organic traffic
November 29, 2019

70% increase in leads

     

     

    Case Study: Sills & Betteridge Solicitors

    SEO & Google Ads 

     

    The Brief

    Sills and Betteridge required a newsource of leads for medical negligence cases for their brand, “Bluebird Law”
    DPOM were required to create a digital marketing campaign to drive a scalable source of leads for their medical negligence services.

     

    The Results:

    The medical negligence sector is incredibly competitive so a large amount of research into various areas of the profession was needed to identify areas in which the firm could compete. We worked with the client to make a number of alterations to the website to increase conversion rate by implementing improved copy and stronger calls to action designed to filter visitors into the
    conversion funnel.

    We then implemented a content driven SEO campaign to increase visibility in search (for long term returns) and a Google AdWords campaign for leads in the short term. We took a content first approach by regularly creating newsworthy and compelling blog content designed to encourage engagement on social media and to establish the brand as an industry expert.

     

     
    70%

    70% Increase in Leads

    103%

    103% Increase In Conversion Rate

    30%

    Reduced Media Spend by 30%

    47%

    Reduced CPA by 47%

     

    Get In Touch

    Speak to our experts to learn more…

     

    Call: 0115 727 0038