Case Study: The Sleepshop
Google Ads (Search, Display & Shopping), SEO and strategy.
The SleepShop is a leading retailer of Mattresses and Beds from leading brands such as Silentnight and Rest Assured. Our task was to reduce paid search CPA to bring the firms AdWords account into profit before expanding the campaigns to achieve growth.
Graph shows revenue growth
Profitability was achieved within 2 months which led to the client increasing paid search spend by 400%. We then introduced a highly targeted Product Listing Ads campaign with a re-targeting campaign designed to re-market to non converters.
This campaign was then expanded to an organic search campaign consisting of content marketing, SEO and Social Media consultancy.
1564% Increase in Conversions From PPC
143% Increase In Organic Conversions
149% Increase In Conversion Rate
240% Reduction in CPA