240% reduction in CPA

82% increase in conversions
May 22, 2014

240% reduction in CPA


    Case Study: The Sleepshop

    Google Ads (Search, Display & Shopping), SEO and strategy. 


    The Brief

    The SleepShop is a leading retailer of Mattresses and Beds from leading brands such as Silentnight and Rest Assured. Our task was to reduce paid search CPA to bring the firms AdWords account into profit before expanding the campaigns to achieve growth.

    Graph shows revenue growth


    The Results:

    Profitability was achieved within 2 months which led to the client increasing paid search spend by 400%. We then introduced a highly targeted Product Listing Ads campaign with a re-targeting campaign designed to re-market to non converters.

    This campaign was then expanded to an organic search campaign consisting of content marketing, SEO and Social Media consultancy.



    1564% Increase in Conversions From PPC


    143% Increase In Organic Conversions


    149% Increase In Conversion Rate


    240% Reduction in CPA


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