Request a PPC Audit
Our clients tell us that our in-depth audits are the "best in the business". We don't use automated audit software, instead, our qualified PPC experts deep-dive into your campaigns and prepare a hand written report and presentation.
Request your free PPC audit.
We never provide software-generated audits, instead, our experts prepare in-depth bespoke audits that give you a real insight into how your campaigns can be improved and on average, we uncover 28% wasted spend.
Campaign structure review: Overall account structure, ad groups, shopping campaigns and budget allocations.
Keyword Performance: Keywords, match types, search query report analysis, keyword gaps, negative keyword review
Bid and bid strategy analysis: Keyword bids, bid adjustments (device, location etc), ad scheduling
Performance analysis: conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment
Advert review: Relevancy, ad testing, landing pages, ad scheduling
Technical review: Conversion tracking including revenue tracking, form tracking and call tracking
Growth opportunities: Quick wins, wasted spend reduction, long term opportunities
When your audit is complete, we will arrange an online meeting to discuss it in depth and answer any questions you may have.
Our Google Ads Management Service
Our service includes everything you'd expect from a Google Premier Partner agency. Experienced account managers trained and certified by Google, regular communication over strategy and progress and clear key performance indicators to ensure you know how your campaigns are progressing.
Everything we do is completely transparent, we know you expect results and we make it clear how we will achieve your objectives from the start.
Free Industry Report
We provide a free industry report with every quotation. The report is written by a human and provides you with a data-based assessment of the demand within your industry along with details of your competition and seasonal trends. Should we work together, we will use this information to underpin our strategy moving forward otherwise, it's yours to keep.
If you already have an existing campaign, we will give you the option of a free audit along with our quotation. This audit will identify areas that require improvement with detailed explanations as to why your campaigns aren't performing and what we can do to improve them. All audits are written by our account managers and are presented in a video conference or screen share.
To maximise success, a clear optimisation strategy is essential. After learning about your business and your objectives, we get to work to structure your campaigns to meet your targets. We do this by focusing on what is most likely to yield the most profitable returns for your budget and scaling over time.
Keyword Research & Management
We regularly find new keywords to create opportunities to grow your campaigns. This research includes the regular addition of negative keywords to reduce wasted spend and improve relevance while ensuring account structure is conducive to higher quality scores and therefore performance.
We work closely with you to understand the profitability of your products or services and implement bid strategies most likely to help improve ROI. We regularly test bid strategies (for example, target CPA, target ROAS, enhanced CPC etc) to determine which strategy offers the best possible returns
We run advert tests constantly. The smallest incremental improvements add up and we ensure there are multiple tests in operation at all times. Not only does this help drive performance, but it also ensures the most relevant advert is shown to a users query and is, therefore, more likely to result in a conversion.
With a growing number of available advert extensions available it is important to maximise their usage to create impactive ads. We work with you to create compelling adverts with the most appropriate extensions, for example, call, callouts, site links, reviews, structured snippets and more.
Conversion Tracking & Technical
We can't improve what we can't measure so we work closely with you to ensure we track every sale, lead and even phone calls. We then use this data to learn what works and what doesn't and optimise accordingly. While this may sound daunting, our technical team are on hand to provide assistance to ensure any technical implementation is performed correctly in order to provide us with the tools to drive performance.
Interactive Report Dashboard
Clear reporting is an essential part of any campaign: We know how important it is for you to understand your data and this is why we build a custom report dashboards for all of our clients.
Using advanced API integrations, we display the data YOU want to see. Need to add a new graph? Change the way some data is displayed? Just let your account manager know and we will be happy to update your dashboard in time for your next report.
Check on progress at any time: We provide all clients with a custom link to our easy to read reports that can be viewed at any time day or night. All reports are backed up by an online meeting with your own dedicated account manager.
Click Fraud Protection
While Google does handle click fraud by crediting invalid clicks, we offer our clients additional powerful click fraud prevention to proactively block competitors and bots from clicking your ads preventing wasted budget.
- Stop competitors clicking your ads
- Protect ad spend from bots and fraudsters
- Immediate real-time detection
- Fully automated blocking